Huda Javaid

servicePath™ is a Canadian SaaS CPQ provider that has outsourced operations in UK, UAE, Philippines and Pakistan.

As a Content Marketing Manager, I have spearheaded the development and management of comprehensive marketing content strategies, encompassing a range of digital assets, including:

• Crafting and curating engaging website content, including impactful blog posts, compelling webpage content, and attention-grabbing press releases.
• Orchestrating video content production for brand awareness and audience engagement, ensuring a dynamic and cohesive brand image.
• Driving LinkedIn campaigns to enhance brand visibility and engagement, leveraging the platform's full potential.
• Executing effective HubSpot Email Outreach campaigns to nurture leads, improve customer retention, and enhance the customer journey.
• Skillfully managing executive LinkedIn profiles alongside other social media channels to enhance personal branding, industry influence, and thought leadership.
• Collaborate with third-party entities to review and edit external assets and references, ensuring alignment with our brand and messaging standards. Also responsible for managing company profile on analyst reports and websites like G2, Software Reviews, Capterra, Trust Radius and others.
• Previously managed and monitored communications with clients (via email, JIRA and conferences) with regards to release management, issue tracking and fixing, upcoming events/release updates.
• Previously responsible for preparing training material related related to the software for user consumption; like feature introductions, user manuals etc.
• Occasionally acting as a talent acquisition specialist involved in evaluating and hiring new resources.

• Crafted high-quality, original, and captivating content for a diverse range of clients, effectively meeting their unique needs and objectives.
• Produced exclusive and thoroughly-researched SEO content tailored to businesses' specific requirements, optimizing online visibility and engagement.
• Demonstrated exceptional client-focused communication by addressing client concerns and ensuring the delivered articles consistently met or exceeded their expectations.

• Digitizing of satellite imagery and assignment of new numbers to streets
• Topographic Mapping (Khawaneej area, Dubai) and report generation
• Conversion of CAD drawings.