Muhammad Hassan
Media Mastermind (Growth Hacker)
Toronto
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. I can utilize my skills in Digital Marketing, SEO, analytics, and E-commerce to drive business growth.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Startup Founder
My Restful Mind
Toronto
2019.06 - Current
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created and monitored promotional approaches to increase sales and profit levels. This helped My Restful Mind generate community engagement and generated leads for the company B2C expansion.
- Hired and on-boarded a panel of certified clinical social workers for therapy services, training them on how to use My Restful Mind’s therapy platform.
- Additionally, worked with clinical social workers to review expectations and established best practices for service delivery.
- Researched and prepared grant applications and pitch competitions to secure funding. This helped My Restful Mind to accumulate $5,000 in total funding for start-up costs, web-development and recruitment.
Marketing Specialist
Ajar Design Ink
Kitchener
2021.02 - 2021.08
- Developed a social media strategy to increase brand awareness and engagement with pre-existing clients from the Region of Waterloo. Engagement increased by 50% with an addition of 200 followers within first 15 days.
- Managed giveaways and collaborations with other local businesses and influencers to increase reach for Ajar Design with collaborative partners such as local pet stores, golfers and other tech-based businesses across the Region of Waterloo.This led to more orders for merchandise and printing.
- Organized customer lists and sent out newsletters on MailChimp to update existing clients on new offers, store releases and promotional products launched at the Shopify store.
Promotions Coordinator
University of Waterloo
Waterloo
2019.01 - 2020.01
- Collaboratively worked with promotions team to develop a full-day event schedule for the annual Faculty of Environment “ENVigorate” festival.
- This was done by communicating with presenters and workshop hosts related to sustainability topics for audience to participate throughout the day.
Leveraged social media campaigns to advertise ENVigorate festival, generating outreach, engagement, and sign-ups for the workshops. Social media presence increased event participation by adding 250 new student sign-ups. - Based on the results of the ENVigorate event documented and reported recommendations for event improvements taking into consideration operations, workshop engagement, and participate recommendations. This ensured continuous improvement for future ENVigorate events.
Marketing Specialist
David Johnston Research + Technology Park
Waterloo
2018.09 - 2018.12
- Independently managed David Johnston Research Park’s Facebook, LinkedIn, and Twitter with up to 15 posts each day.
- These posts helped promote start-up culture, Artificial Intelligence, and e-health to stakeholders in the Region of Waterloo
- Created a higher presence on social media accounts, evident in a 25% increase in engagement rates during a 4-month term.
- Increased engagement created a base for future success in events hosted by the David Johnston Research Park.
- Focused on business development with partner organizations such as the Lime Waterloo Partnership and EVOLV-1, Canada’s first carbon positive building. Partnerships supported David Johnston Research
Education
Bachelor of Arts - Bachelor’s of Honour’s Environment & Business
University of Waterloo
Waterloo 2016.09 - 2021.05
Skills
Contract Management
Budgeting
Customer Acquisition
Business Development
Copywriting expertise
WordPress
Google Analytics
Google & Facebook Ads
Email Marketing on MailChimp
Customer Relationship Management (CRM)
E-commerce (Amazon Etsy Ebay)
Needs Assessments and Data Analysis
Workflow Management on Jira
Facebook Marketplace
Certification
Google Ads
Timeline
Marketing Specialist
Ajar Design Ink
2021.02 - 2021.08
Startup Founder
My Restful Mind
2019.06 - Current
Promotions Coordinator
University of Waterloo
2019.01 - 2020.01
Marketing Specialist
David Johnston Research + Technology Park
2018.09 - 2018.12
Bachelor of Arts - Bachelor’s of Honour’s Environment & Business
University of Waterloo
2016.09 - 2021.05