Hirah Ismail
Hyderabad
Summary
Dynamic Salesforce Administrator specializing in customization, process automation, and data migration. Proven track record in enhancing sales productivity through streamlined operations and effective dashboard creation.
Overview
4
4
years of professional experience
Work History
Salesforce Administrator
Gixify
11.2024 - Current
- Administered and customized Salesforce Sales Cloud by creating objects, fields, validation rules, page layouts, record types, and automation processes.
- Built and maintained Record Triggered Flows for opportunity management, lead routing, task automation, and stage based business processes.
- Created reports and dashboards to monitor sales pipeline, conversion rates, operational KPIs, and business performance metrics.
- Managed user access, profiles, permission sets, and security configurations to maintain secure and efficient CRM operations.
- Performed data migration, data cleanup, deduplication, and record management using Data Loader and Salesforce import tools.
- Worked extensively with Revenue.io for sales engagement automation, cadence management, dialer configuration, activity tracking, and Salesforce integration.
- Managed outbound email outreach campaigns using Smartleads including automated sequences, personalization variables, mailbox management, and deliverability optimization.
- Configured automated cadences, communication workflows, and task creation processes to improve sales productivity and engagement.
- Worked on Marketing Cloud functionalities including Automation Studio, SQL queries, Data Extensions, email templates, and customer journeys.
- Collaborated with sales, underwriting, and marketing teams to gather business requirements and implement scalable CRM solutions.
- Troubleshot system issues, optimized existing automations, and provided user support and training for CRM related processes.
- Improved operational efficiency by streamlining manual workflows through automation and system optimization.
HR Manager
Computer Support Professionals
09.2022 - 04.2026
- Managed end to end HR operations for a growing IT services company, supporting both local employees and international contractors.
- Drafted and implemented employment contracts, independent contractor agreements, and HR policies aligned with Pakistani labor practices and international requirements.
- Led full cycle recruitment for technical roles and support functions, from sourcing to onboarding.
- Coordinated closely with leadership on promotions, salary revisions, and organizational structuring, ensuring alignment with business needs.
- Handled employee relations, including grievance resolution, disciplinary actions, and payroll-related queries (e.g., leave and loss of pay discrepancies).
- Managed attendance, leave tracking, and payroll coordination, ensuring accurate salary processing and policy compliance.
- Designed HR documents, templates, and internal communication including employee handbook, promotion letters, policy documents, and official correspondence.
- Organized company events, including award ceremonies and employee engagement initiatives, coordinating with external vendors (hotels, venues, etc.).
- Maintained and updated employee records, ensuring confidentiality and proper documentation.
- Supported onboarding and offboarding processes, including final settlements and exit communications.
- Worked cross-functionally with operations and technical teams to fulfill hiring needs and improve workforce planning.
Education
MBA - Finance
Isra University, Hyderabad
Hyderabad, Sindh, Pakistan01-2024
BBA - Business
Isra University, Hyderabad
Hyderabad, Sindh, Pakistan01-2021
Skills
- Salesforce customization
- User administration
- Workflow management
- Process automation
- Report building
- Data migration
- Marketing cloud management
- Dashboard creation
- Data audits
Timeline
Salesforce Administrator
Gixify
11.2024 - Current
HR Manager
Computer Support Professionals
09.2022 - 04.2026
MBA - Finance
Isra University, Hyderabad
BBA - Business
Isra University, Hyderabad