Hira Tahir
Director Marketing
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
8
8
years of professional experience
22
22
years of post-secondary education
Work History
Marketing Director
Six B Food Industries pvt. Ltd
Lahore
07.2014 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Developed and presented marketing plans and reports to CEO
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Managed annual marketing budget in excess of PKR 10.5 million
- Consulted with product development teams to enhance products based on customer interest data.
- Collaborated with designers and editorial team on marketing materials.
- Created innovative strategies to drive customer engagement.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
Education
Master of Science - Marketing
University of Engineering And Technology- IB&M
Lahore 08.2013 - 06.2017
BBA - Marketing
University of Engineering And Technology- IB&M
Lahore 09.2009 - 06.2013
Associate of Arts -
Kinnaird College For Women
Lahore 09.2007 - 06.2009
Beaconhouse School System
Lahore 09.1994 - 06.2007
Skills
Key decision making
Campaign development
Business administration
Time management
Innovation
Budgeting
Branding
Digital marketing
Market planning and execution
Communications management
Scheduling
Timeline
Marketing Director
Six B Food Industries pvt. Ltd
07.2014 - Current
Master of Science - Marketing
University of Engineering And Technology- IB&M
08.2013 - 06.2017
BBA - Marketing
University of Engineering And Technology- IB&M
09.2009 - 06.2013
Associate of Arts -
Kinnaird College For Women
09.2007 - 06.2009
Beaconhouse School System
09.1994 - 06.2007