Hina Anees

• Currently, I serve as the Chairperson of the Visual Studies Department at a reputable university, where I oversee BS programs in Fashion Design, Textile Design, Fine Arts, and Graphic Design. Under my supervision, many of our graduates have gone on to secure positions in top advertising agencies, fashion houses, and the textile industry, as well as launch successful freelance careers.

As Head of Department at Fashion Fiesta, I have played a key role in driving consistent sales growth by introducing innovative design concepts, trend-driven collections, and market-relevant seasonal launches. My strong focus on design originality, fabric innovation, and customer-centric fashion has resulted in a significant boost in both brand image and revenue.

By leading a talented team of designers and overseeing the end-to-end creative process—from mood board development to final product launch—I have helped Fashion Fiesta gain strong market traction and a loyal customer base. My strategies have included:

• Launching trendsetting collections aligned with both Eastern and Western aesthetics
• Introducing limited-edition capsule lines that generated urgency and fast sell-outs
• Enhancing the visual merchandising and customer experience, both online and in-store
• Leveraging fashion forecasting and customer insights to stay ahead of market trends

Thanks to these initiatives, the brand has not only increased its sales but also strengthened its identity in a highly competitive market

s Head of Department at Diners, I successfully launched a high-impact Lawn Collection that received an overwhelmingly positive response from customers and generated strong sales across all retail and online channels.

My responsibilities included overseeing the design direction, fabric selection, trend analysis, and coordinating with marketing and production teams to ensure a timely and high-quality launch. The collection stood out for its unique aesthetic appeal, seasonal relevance, and customer-focused designs, which played a major role in its commercial success.

The result was:

• A significant increase in sales and footfall during the launch period
• Positive customer feedback on design innovation and quality
• Strengthened brand positioning in the competitive lawn market

This successful launch reflects my ability to blend creative vision with market understanding, ensuring both brand growth and customer satisfaction

n my role as HOD at Fateh Group, I have been instrumental in achieving multiple sales milestones and introducing innovative product ideas across both the apparel and home textile segments. By closely aligning design innovation with market demand, I’ve successfully developed collections that boosted sales and expanded our brand’s footprint in both domestic and international markets.

Key contributions include:

• Launched several new apparel and home textile product lines that were well-received in both B2B and retail channels.
• Achieved and exceeded sales targets consistently, contributing to the company’s overall revenue growth.
• Spearheaded marketing campaigns that improved brand visibility and customer engagement across platforms.
• Introduced market-driven design ideas that aligned with global trends and buyer preferences.
• Led cross-functional collaboration between design, production, and sales teams to ensure smooth execution from concept to delivery.

My dual role in creative direction and marketing leadership has helped position Fateh Group as a forward-thinking, quality-driven textile brand

When I joined Kara Brand, it was a relatively new entrant in the market. As Head of Department, I played a pivotal role in establishing the brand’s identity and driving early success. Through my strong design direction, market understanding, and leadership, we were able to launch multiple successful collections that significantly boosted the brand’s visibility and sales performance.

Key Achievements:

• Led the design and development of Kara’s first full seasonal collections, which gained strong market response.
• Helped the brand achieve sales and growth targets despite being new in a competitive industry.
• Built and mentored a creative team, ensuring quality, originality, and trend alignment.
• Developed a strong foundation for the brand’s design language and product identity, helping position Kara as a fresh and appealing option for customers.

My supervision and design strategies directly contributed to Kara Brand's early recognition and commercial success in the fashion retail space.

• Successful launch of a seasonal lawn collection with strong brand impact and high sales conversion

• working as a fashion designer

• working as a print designer