SAP
HAYAT AHMED
Senior Marketing Executive
Karachi
Summary
Marketing Executive with 4 years of experience in Retail marketing. Proven successful at B2B & B2C marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Senior Marketing Executive
Bachaa Party
Karachi
06.2021 - Current
- Developed marketing plans based upon extensive research and prospects targeted.
- Analyzed marketing campaigns using key metrics and performance indicators.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Coordinated staffing for various marketing events and industry conferences.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Manage all Marketing & E-commerce brand shoots.
- Manage all partnerships, alliances executions.
Marketing Executive
Bachaa Party
Karachi
04.2020 - 05.2021
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Planned and executed events and marketing programs to increase qualified leads.
- Maintained complete database of files, contacts and project materials.
- Worked with vendors to complete projects according to schedule and specifications.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Collaborated with developers, advertisers and production managers to market products and services.
Marketing Coordinator
Bachaa Party
Karachi
06.2019 - 03.2020
- Organized logistics for marketing and proposal strategy meetings.
- Planned and executed internal and external marketing events.
- Answered general marketing department inquiries by email, phone and mail.
- Worked with vendors to complete projects according to schedule and specifications.
- Sourced vendors for services such as video production and materials to complete marketing objectives.
- Proofread marketing documentation to check for spelling and syntax errors.
E-Commerce Executive
Bachaa Party
Karachi
06.2018 - 05.2019
- Monitored online feedback provided by customers regarding services and products to identify points for improvement.
- Created and maintained website content with accurate prices, products and contact information.
- Worked with third-party partners to coordinate website promotional activity.
- Monitored daily social media content implementation and consumer interaction to assess branding efforts.
Community Manager
Bachaa Party
Karachi
04.2017 - 06.2018
- Conducted daily updates to social media profiles to boost company online presence.
- Developed marketing content such as post, promotional materials and advertisements for social media.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Engaged relevant influencers to build brand awareness.
- Managed team to generate original content and moderate online community members.
- Suggested and implemented new features to develop brand awareness.
Education
B.COM -
Jinnah Government College
Karachi 01.2013 - 11.2015
Inter - Engineering (Pre-Engineering)
Jinnah Government College
Karachi 01.2011 - 12.2012
Skills
1 Having Emotional Intelligence
2 Excellent Communication Skills
3 Good Management Skills
4 Self-Motivated, Hard working &Well Organized Person
5 Able To Work Under Pressure &Meeting Deadlines
6 Having Smiling Face
Additional Information
- FATHER’S NAME : RANA JAVED IQBAL
- DATE OF BIRTH : 2ND MARCH 1995
- NATIONALITY : PAKISTANI
- RELIGION : ISLAM
- MARTIAL STATUS : SINGLE
- N.I.C : 42101-5518793-1
Software
Oracle
Fourgen
Ms Excel
Ms Powerpoint
Ms Word
Magento
Shopify
Interests
Travelling
Sports
Timeline
Senior Marketing Executive
Bachaa Party
06.2021 - Current
Marketing Executive
Bachaa Party
04.2020 - 05.2021
Marketing Coordinator
Bachaa Party
06.2019 - 03.2020
E-Commerce Executive
Bachaa Party
06.2018 - 05.2019
Community Manager
Bachaa Party
04.2017 - 06.2018
B.COM -
Jinnah Government College
01.2013 - 11.2015
Inter - Engineering (Pre-Engineering)
Jinnah Government College
01.2011 - 12.2012