9
Hassan Aslam Vohra
Senior SEO Specialist
Karachi
Summary
A result-driven Senior SEO Specialist with over 5 years of experience in developing and implementing In-depth SEO strategies across multiple industries. Skilled in conducting detailed site audits, optimizing on-page and off-page SEO, and leveraging data analytics to drive organic traffic and improve search engine rankings. Proven expertise in managing SEO for e-commerce platforms and B2B websites, coupled with a strong background in keyword research, content marketing, and team leadership. Adept at working in cross-functional teams and communicating complex SEO concepts to non-technical stakeholders to achieve business goals.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
Work History
Senior SEO Specialist
BSD Technologies
03.2023 - Current
- Conducted thorough website analyses, identifying areas of improvement in site structure, internal linking, and metadata optimization.
- Lead SEO strategy and execution for multiple client websites, increasing organic traffic by 35% within the first six months.
- Conduct in-depth technical SEO audits and implement fixes, optimizing website performance, site speed, and mobile usability.
- Collaborate with web developers and content teams to ensure best SEO practices are implemented across all projects.
- Developed and managed a high-quality backlink strategy, resulting in a 40% improvement in domain authority for key clients.
- Provide monthly SEO reports using Google Analytics, Google Search Console, and SEMRush to track performance and optimize strategies.
SEO Team Lead
ITVerticals
9 2020 - 2 2022
- Led a team of 5 SEO specialists, overseeing all SEO activities for an e-commerce in-house brand, including technical SEO, content optimization, and link building.
- Increased organic traffic for a large e-commerce client by 30% through an aggressive SEO campaign targeting product pages and blog content.
- Implemented a structured SEO reporting process using Google Data Studio, improving visibility into campaign performance and ROI.
- Conducted training sessions to upskill the team on the latest SEO trends, tools, and Google algorithm updates.
Senior SEO Executive
ABTACH LTD
02.2022 - 01.2023
- Managed on-page and off-page SEO efforts for client websites, focusing on keyword optimization, content structure, and internal linking strategies.
- Conducted keyword research to identify content gaps and opportunities, leading to a 25% increase in organic search traffic.
- Spearheaded a local SEO campaign for a B2B client, optimizing Google My Business and generating a 50% increase in local leads.
- Worked closely with the content marketing team to optimize blog posts, landing pages, and category pages, achieving first-page rankings for targeted keywords.
SEO Executive
MIND AQUA
12.2018 - 09.2020
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Conducted competitor analysis and keyword research, contributing to a 20% improvement in search engine rankings for client websites.
- Optimized on-page elements, such as title tags, meta descriptions, header tags, and internal linking, for enhanced SEO performance.
- Managed the creation and outreach of high-quality backlinks, leading to a 15% increase in domain authority.
Education
Matriculation -
Strong Base Grammar School
08.2010 - 07.2012
High School Diploma -
Govt. Boys Premier College
Karachi, Sindh, Pakistan 04.2001 -
Skills
Technical SEO
On-Page Optimization
Off-Page Optimization
Google My Business Management
Website Speed Optimization
Robotstxt Management
HTML and CSS understanding
Google Analytics Mastery
Structured Data Implementation
Guest Posting Strategies
Online Reputation Management
Competitor Analysis Abilities
Mobile SEO Techniques
Core Web Vitals Familiarity
Link Building Strategies
Backlink Profile Analysis
Long-Tail Keyword Targeting
Canonicalization Techniques
Content Marketing Planning
Conversion Rate Optimization
SEO project management
Profile
Hassan Aslam Vohra, hassan.aslamvohra@gmail.com, 0323-6245590, 05/30/1993, Pakistani, English, Urdu, Haji Pervez Aslam, 420004464101-9, Islam
Software
Languages
Urdu
Native language
English
Upper intermediate
B2
Certification
The Fundamentals Of Digital Marketing, Google
Book Reading
Book Reading Journey
As the Zain of social media marketing, I find immense value in reading books that expand my understanding of digital strategies and consumer behavior. I am particularly drawn to titles that offer insights into effective social media tactics, brand storytelling, and audience engagement.
Through my reading, I strive to stay ahead of trends in the industry, and I often implement the concepts I learn into my marketing strategies. Whether it’s a deep dive into data analytics or exploring the latest social media algorithms, each book enriches my knowledge and enhances my skills.
I enjoy discussing these readings with peers and sharing insights on how they can be applied to real-world marketing challenges.
Timeline
Senior SEO Specialist
BSD Technologies
03.2023 - Current
Content Marketing, HubSpot
06-2022
Senior SEO Executive
ABTACH LTD
02.2022 - 01.2023
The Fundamentals Of Digital Marketing, Google
09-2020
SEO Executive
MIND AQUA
12.2018 - 09.2020
Matriculation -
Strong Base Grammar School
08.2010 - 07.2012
High School Diploma -
Govt. Boys Premier College
04.2001 -
SEO Team Lead
ITVerticals
9 2020 - 2 2022