Hassan Rashid
Lahore
Summary
Results driven Senior User Acquisition & Marketing Management with extensive experience in AI apps and Games marketing. Skilled in managing teams and executing high impact campaigns across multiple Ad networks. Adept at ROAS optimization, LTV modeling, and full funnel UA and Monetization strategies. Proven track record in scaling apps globally, with a deep understanding of Global market trends.
Overview
5
5
years of professional experience
Work History
Senior User Acquisition Manager
Hazel Mobile
10.2024 - Current
- Leading and managing the ASO, UA, Creatives, and Monetization team for AI and Games Apps
- Enabled Multiple UA and Monetization Ad Networks
- Led data driven UA campaigns across multiple channels, optimizing CPI, ROAS, and LTV
- Managed creative strategy including AI video tools, AI UGC, playables, and video ads to maximize CTR & CVR
- Cross functional collaboration with product, Design, and analytics teams to drive growth
- Managed Meta, Google Ads, Mintegral, and Applovin Ad ROAS campaigns for AI apps and Games
Growth Partner
Singular (MMP)
09.2024 - Current
- Enabling companies for Singular in Pakistan and getting them onboard
- Advised gaming and AI app publishers on scaling UA via attribution & analytics strategies
- Provided performance insights across Google, Meta, TikTok, and alternative ad networks to clients
Marketing Manager – Mobile Gaming
Cross Jump Studio
06.2024 - 10.2024
- Managed UA & monetization strategies for simulation, idle, racing, and FPS games
- Achieved key KPIs for retention, DAU growth, and in-app purchases via data driven insights
- Conducted competitive analysis & ASO strategies for App Store & Google Play ranking
- Enabled multiple UA and mediation networks
Assistant Marketing Manager
Vyro AI
03.2024 - 06.2024
- Enabled Multiple UA and Monetization Ad Networks
- Leading UA, Monetization, ASO, and Creatives team for scaling AI apps
- Managing and scaling AI apps across multiple ad networks
- Managing Ads and Subscription models for Generative AI, AI Chat Assistants, AI Picture & Video Enhancer apps
Senior Marketing Specialist
Geni Team Solutions
06.2022 - 03.2024
- Leading and training the UA team
- Enabled UA and Monetization Ad Networks
- Managed daily UA budgets exceeding $10,000+ for top grossing gaming apps
- Led the marketing team to drive global top chart rankings & revenue growth
User Acquisition Expert & Social Media Executive
Sablo Studio
12.2019 - 06.2022
- Learned UA on multiple Ad networks from our publisher Green Panda Games (France)
- Scaled Idle and Hypercasual games on multiple ad networks, enabling multi UA channels
- Pioneered Hypercasual games publishing in Pakistan and optimized UA via Bid Shake (voodoo)
Education
Bachelor of Business Administration - Due
Imperial College of Business Studies
LahoreA Levels - Courses
The City School
LahoreO Levels - Courses
The City School
LahoreSkills
- User acquisition and growth marketing
- Enabling AI tools
- Mobile Measurement and Attributions
- Data and analytics
- UA Diversification
- Creative strategies
- Generative AI
- Subscription and monetization strategies
Languages
- English
- Urdu
- Arabic
Hobbies and Interests
- Quantum Computing and Chips
- Anime
- Gaming
- AI Podcasts
Honor Awards
- Google - Recognized in Google workshop for first App in Asia for iOS ROAS Setup.
- Google Quiz Winner, Winner of Google App Academy Quiz.
Organizations
- Hazel Mobile
- Cross Jump Studio
- Vyro AI
- Geni Team Solutions
- Sablo Studio
Timeline
Senior User Acquisition Manager
Hazel Mobile
10.2024 - Current
Growth Partner
Singular (MMP)
09.2024 - Current
Marketing Manager – Mobile Gaming
Cross Jump Studio
06.2024 - 10.2024
Assistant Marketing Manager
Vyro AI
03.2024 - 06.2024
Senior Marketing Specialist
Geni Team Solutions
06.2022 - 03.2024
User Acquisition Expert & Social Media Executive
Sablo Studio
12.2019 - 06.2022
Bachelor of Business Administration - Due
Imperial College of Business Studies
A Levels - Courses
The City School
O Levels - Courses
The City School
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