Summary
Overview
Work History
Education
Skills
Affiliations
Software
Timeline
Hi, I’m

Hasnain SYED

Consultant Digital Marketing / Media
Islamabad
Hasnain SYED

Summary

Experienced Digital Marketing Executive offering 8+year background planning, developing, managing and implementing digital marketing strategies in E-commerce, Media and Government Sector. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets.

Overview

12
years of professional experience
9
years of post-secondary education
3
Languages

Work History

Pakistan Bait-Ul-Mal
Islamabad

Consultant Digital Marketing/Media
08.2023 - Current

Job overview

  • Supported clients with business analysis, documentation, and data modeling.
  • Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
  • Developed and updated tracking spreadsheets for process monitoring and reporting.
  • Collaborated with teams to define, strategize, and implement marketing and web strategies.

Chahyay.com
lahore

Digital Marketing Manager
03.2019 - 10.2021

Job overview

  • Increased customer engagement through social media.
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Created and managed social media campaigns to increase brand engagement.
  • Optimized email campaigns to increase open and click-through rates.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Coordinated with design and media teams to develop high-quality creative assets.

Strategic Insight Group
Lahore

Project Manager
02.2019 - 03.2020

Job overview

  • Managed projects from procurement to commission.
  • Developed and initiated projects, managed costs, and monitored performance.
  • Identified plans and resources required to meet project goals and objectives.
  • Achieved project deadlines by coordinating with contractors to manage performance.
  • Drafted project reports to identify successful outcomes, insights and future recommendations.
  • Prepared and submitted project invoices for review and approval.
  • Facilitated workshops to collect project requirements and user feedback.
  • Sourced, vetted and managed vendors needed to accomplish project goals.
  • Maintained open communication by presenting regular updates on project status to customers.
  • Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
  • Analyzed project performance data to identify areas of improvement.
  • Recruited and oversaw personnel to achieve performance and quality targets.

Fida&Sons
Karachi

Sales and Marketing Manager
02.2018 - Current

Job overview

  • Managed sales promotions and marketing strategies on major social media sites.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 70% in sales.

L-A Vaporz
Dallas

International Marketing Coordinator
06.2017 - 04.2019

Job overview

  • Facilitated communication and sharing of information and assets between subsidiary and emerging markets.
  • Executed marketing promotions by drafting newsletters, e-mails and other communication.
  • Liaised between international offices to coordinate projects and develop solutions for various issues.
  • Collaborated with teams to drive consistent international website content.
  • Worked with vendor partners to manage ongoing projects and make changes.
  • Controlled marketing expenses by comparing and analyzing results with plans and forecasts.
  • Contributed to business growth in international territories with use of marketing penetration tactics.

Geo Entertainment
Karachi

Assistant Social Media Manager
07.2015 - 03.2017

Job overview

  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Designed and implemented social media strategies to align with business goals.
  • Analyzed and reported social media and online marketing campaign results.
  • Increased customer engagement through social media.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Created and implemented impactful strategies to increase company brand awareness and engagement.

Express News
Karachi

Associate Producer
06.2013 - 07.2014

Job overview

  • Selected artists, directors and crew members to work on films, television shows and albums.
  • Reviewed and cleared archival footage and music.
  • Created and managed production schedules.
  • Maintained documentation such as releases and riders.
  • Booked talent and made travel arrangements.
  • Completed deep research of key topics and filtered according to story development plan.
  • Collaborated with other personnel to create top-notch newscast watched by viewers.
  • Ran meetings and gathered required documentation.

Geo Entertainment
karachi

Social Media Intern
06.2011 - 07.2012

Job overview

  • Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
  • Responded to comments, posts, and questions from various channels under supervision of [Job Title].
  • Conducted daily updates to social media profiles to boost company online presence.
  • Created engaging content to catch attention of potential customers.

Self

Freelance Videographer
07.2014 - Current

Job overview

  • Set up for shots according to production schedules, weather, and lighting conditions and available equipment.
  • Produced original video content by working collaboratively with producers, designers, and art specialists to facilitate multimedia production.
  • Collaborated with team members to develop content and message of over hours of footage.
  • Conserved footage archive by organizing, labeling, and tagging with metadata.
  • Supported all aspects of creative production process, from ideation through distribution.
  • Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
  • Managed and archived media from location through post-production process.
  • Produced videos according to client specifications, including desired length, style and pace.
  • Adjusted and controlled video equipment, composing, and framing shots.

Education

Iqra University
Karachi

Master of Science from Commercial And Advertising Art
08.2019 - Current

University Overview

Iqra University
Karachi

Bachelor of Arts from Film And Video Production
08.2014 - 05.2019

University Overview

Skills

    Strategic planning

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Affiliations

Affiliations
  • American Marketing Association
  • Society of Women Engineers
  • Freemason
  • Society of Human Resource Management
  • Rotary International
  • American Society of Safety Professionals

Software

Adobe Suite

Microsoft Word

Microsoft Excel

Canva

Timeline

Consultant Digital Marketing/Media
Pakistan Bait-Ul-Mal
08.2023 - Current
Iqra University
Master of Science from Commercial And Advertising Art
08.2019 - Current
Digital Marketing Manager
Chahyay.com
03.2019 - 10.2021
Project Manager
Strategic Insight Group
02.2019 - 03.2020
Sales and Marketing Manager
Fida&Sons
02.2018 - Current
International Marketing Coordinator
L-A Vaporz
06.2017 - 04.2019
Assistant Social Media Manager
Geo Entertainment
07.2015 - 03.2017
Iqra University
Bachelor of Arts from Film And Video Production
08.2014 - 05.2019
Freelance Videographer
Self
07.2014 - Current
Associate Producer
Express News
06.2013 - 07.2014
Social Media Intern
Geo Entertainment
06.2011 - 07.2012

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Hasnain SYEDConsultant Digital Marketing / Media