Hasan Subhani
Business Development
Lahore
Summary
Experienced Sales & Revenue Planning Manager adept at developing and executing sales strategies to drive revenue growth. With 12 years of expertise in Sales, revenue planning, financial analysis, and market research, aiming to optimize performance, forecast accurately, and maximize profitability in a challenging role. Committed to fostering collaboration and implementing data-driven solutions for sustainable business growth.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Retail Development Manager
Lotter Akhter Beverages Pvt. Ltd.
2023.08 - Current
- Develop strategies to increase sales volume and market share within retail channels
- Building and maintaining strong relationships with key retail accounts, including convenience stores, and specialty beverage retailers
- Negotiating contracts, securing optimal shelf space, and collaborating on promotional activities
- Designing point-of-sale displays, conducting store audits, and providing guidance to retail staff on product placement
- Monitoring sales performance, market trends, and competitor activities to identify opportunities and risks
- Providing regular reports and analysis to senior management to inform strategic decision-making
- Implementing CRM systems or tools to track interactions with retail customers, gather feedback, and identify opportunities for improvement
- Developing and managing budgets for retail development activities, including promotional campaigns, merchandising and signage materials etc.
Head - RGM
Lotter Akhter Beverages Pvt. Ltd.
2018.01 - 2023.07
- Work with Marketing, Sales, and Finance teams on building revenue growth management strategy and trade spending plans to optimize volume and revenue
- Share business insights, trends, performance variances and analysis for setting annual and monthly targets and KPI’s
- Active participation in long term/Short term planning related to Pricing, pack/brand/channel mix, growth rates and D&A
- Analyze competitors moves, identify risks and opportunities and share key insights with top management to devise counter strategies
- Monitor SKU and channel wise trade spends and propose action plans accordingly to enhance spend effectiveness
- Review and report monthly and quarterly performance with detailed diagnostic of any deviations along with plans to reduce target gap
- Develop RM tools and dashboard on volume, revenue, promotions & discounts and contribution margin of Brands/Packs and Channels
Manager Reporting & Analysis
Lotter Akhter Beverages Pvt. Ltd.
2015.04 - 2017.12
- Work closely with strategic planning team to ensure that all business strategy analysis needs are addressed in timely and accurate fashion
- Review financial performance information and prepare relevant analysis in coordination with key stakeholders
- Support strategic planning team in completion of business plans through market and financial analysis as deemed necessary
- Develop periodic progress reports and dashboards for management through integration of data
- Preparation of monthly Revenue, DME and all outlet level analysis
- Add value through process automation and judicious use of IT facilities to bring process and analysis effectiveness
- Ensure timely payments of claims, incentives and reimbursements to Outlets and distribution partners.
Assistant Manager Project Accounts
Inbox Business Technologies (Pvt.) Ltd.
2013.03 - 2015.03
- Fund & Cash flow management
- Monitoring interim audits/ along with interim checks at point of sales
- Timely submission of daily/ weekly & monthly reports to management
- Formed SOPs and monitoring compliance of SOPs
- Maintain EOQ of each inventory items and keeping senior management updated for taking in time decision for enhancement of inventory
- Preparing strict controlling measures to control cash drains
- Preparation of project costing and P&L.
Assistant Manager Accounts
Interwood Mobel (Pvt.) Ltd.
2012.06 - 2013.02
- Ensured payments with pre settled terms with vendors and to avoid any duplication of data in vendors' database
- Maintained up-to-date vendors payment schedule in accordance with demands raised by concerned departments
- Prepare payables aging report to ease out funds management
- Coordinating in deployment of payables & Payroll module, its implementation and integration
- Ensured in-time payments to Staff and Workers
- Provident fund management.
Education
ACMA - Cost & Management Accounting
ICMA
Lahore, Pakistan 2008.01 - 2011.07
Bachelor of Commerce - Accounting
University of The Punjab
Lahore, Pakistan 2005.07 - 2007.08
Skills
Organization and Time Management
undefinedAchievements Rewards
- Certificate of Appreciation from CEO, LTAB - 2020
- Certificate of Appreciation from MD, LTAB - 2017
Accomplishments
1,388 new contracts signed with customers in 2023, highest ever.
40% volume growth in 2023 with 55.4% Revenue Growth.
Played a pivotal role in achieving 3 pts market share increase in 2023.
Timeline
Retail Development Manager
Lotter Akhter Beverages Pvt. Ltd.
2023.08 - Current
Head - RGM
Lotter Akhter Beverages Pvt. Ltd.
2018.01 - 2023.07
Manager Reporting & Analysis
Lotter Akhter Beverages Pvt. Ltd.
2015.04 - 2017.12
Assistant Manager Project Accounts
Inbox Business Technologies (Pvt.) Ltd.
2013.03 - 2015.03
Assistant Manager Accounts
Interwood Mobel (Pvt.) Ltd.
2012.06 - 2013.02
ACMA - Cost & Management Accounting
ICMA
2008.01 - 2011.07
Bachelor of Commerce - Accounting
University of The Punjab
2005.07 - 2007.08
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