Haris Altaf
Digital Marketing Manager
Karachi
Summary
Forward-thinking Digital Marketing experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Digital Marketing Manager
Naviforce
Karachi
01.2020 - Current
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored return on investment of online and social media marketing efforts.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
SEO EXPERT
Gaditek
Karachi
04.2012 - 07.2023
- Analyzed SEO outreach goals and presented findings to marketing director.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Optimized website content and images to improve search engine rankings.
- Helped clients develop website portals and social media pages to promote businesses.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Education
Bachelors Of Commerce (BCOM) - Commerce
Karachi University
Karachi, Pakistan 01.2011 - 03.2013
Skills
SEM strategy development
Online marketing
Audience outreach
Project Management
Social media expert
Content Development
Social media activities
SEO proficiency
Strategic planning
Marketing Strategies
Certification
The Fundamental of Digital Marketing (Google Digital Garage
Timeline
The Fundamental of Digital Marketing (Google Digital Garage
05-2023
Certified Digital Markeing Associate (Facebook Advertising)
11-2021
Digital Marketing Manager
Naviforce
01.2020 - Current
SEO EXPERT
Gaditek
04.2012 - 07.2023
Bachelors Of Commerce (BCOM) - Commerce
Karachi University
01.2011 - 03.2013