Haris Altaf
Digital Marketing Manager
Karachi
Summary
Forward-thinking Digital Marketing experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Digital Marketing Manager
Naviforce
Karachi
01.2020 - Current
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored return on investment of online and social media marketing efforts.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
SEO EXPERT
Gaditek
Karachi
04.2012 - 07.2023
- Analyzed SEO outreach goals and presented findings to marketing director.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Optimized website content and images to improve search engine rankings.
- Helped clients develop website portals and social media pages to promote businesses.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Education
Bachelors Of Commerce (BCOM) - Commerce
Karachi University
Karachi, Pakistan 01.2011 - 03.2013
Skills
SEM strategy development
Certification
The Fundamental of Digital Marketing (Google Digital Garage
Timeline
The Fundamental of Digital Marketing (Google Digital Garage
05-2023
Certified Digital Markeing Associate (Facebook Advertising)
11-2021
Digital Marketing Manager
Naviforce
01.2020 - Current
SEO EXPERT
Gaditek
04.2012 - 07.2023
Bachelors Of Commerce (BCOM) - Commerce
Karachi University
01.2011 - 03.2013
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