Hamza Rauf
Amazon Brand Manager
Karachi
Summary
As a dedicated and results-driven professional, I bring a strong work ethic, unwavering grit, and a commitment to integrity in all aspects of brand management. With a client-focused approach, I ensure that their needs are met with transparency and reliability, fostering long-term relationships built on trust. My passion for delivering excellence, coupled with my honest communication style, ensures that I consistently meet and exceed expectations in dynamic e-commerce environments.
Overview
5
5
years of professional experience
22
22
years of post-secondary education
4
4
Certifications
Work History
Amazon Brand Manager
HeadlineMA
01.2023 - 07.2024
- Led a Monthly Revenue Growth of up to $2.5m across all accounts.
- Successfully managed $170k+ Advertising Spent per Month across all accounts.
- Maintained smooth client communications, delivering customized PPC and Account reports, and growth strategies on a monthly basis.
- Ensured that client goals were regularly met, aligning with mutually agreed-upon KPIs and strategies.
- Oversaw all team members responsible for each brand, ensuring swift coordination and optimal performance.
Team Lead - Brand Management
XPLO Digital
09.2021 - 10.2022
- Led a team of 2 Brand Managers and 3 Interns managing Amazon Accounts and Advertising Consoles for the Entire Company.
- Managed and Audited 200+ SKUs across multiple accounts, with the aim of providing key insights and plan of actions to clients.
- Managed and Coordinated All Contents on Brand Store, including EBC, Imagery, Key Points, and Launch Strategy.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Implemented best Amazon Brand Growth & Advertising Strategies, which includes Market Research using DataDive Tool & Helium 10, Capturing Significant Market Share for our Hero Products, Dominating Organic Ranks on Top Keywords, PPC Campaign Structures, Strategic Budgeting, Growth Strategy.
- Introduced new processes to optimize PPC campaigns and listings, resulting in 3x better performance.
Amazon FBA
Freelance
01.2021 - 12.2021
- Managed multiple Amazon Accounts across different marketplaces such as USA, UK, and Germany.
- Generated over $200k+ for all clients, while managing a total of $60k-$65k in AdSpent.
- Monitored competitor activity to stay ahead and improve monthly sales performances by 10-15% MoM.
- Utilized Amazon FBA tools to optimize product listings, improving search rankings and increasing conversions.
- Pursued continuous learning and professional development to stay current with industry trends, tools, and best practices.
- Conducted thorough product research to find profitable items for sourcing and selling on Amazon FBA.
Equity Research Analyst
Topline Securities
08.2020 - 03.2021
- Prepared and analyzed the 10 year return trend of all KSE - 100 Companies
- Prepared Financial Models of Jubilee and EFU Life Insurance analyzing their investment patterns amidst volatile policy rates
- Authored an elementary report analyzing Ghani Global Holding Limited's relationship with its subsidiaries.
Corporate Banking Intern
United Bank Limited
06.2019 - 08.2019
- Performed empirical analysis on 15 existing clients to establish their credit worthiness in order to approve financing needs
- Published integral financial documents like letter of credit (LC), Facility offer letter, and MoUs for project financing of top 24 clients.
- Authored Ultimate Benefit Ownership (UBO) report for clients in line with the Pakistani regulatory landscape ensuring 100% compliance.
Education
Diploma Track FBA PL -
Extreme Commerce Pakistan
Karachi 04.2001 - 01.2023
B.S Accounting and Finance - undefined
Institute of Business Administration Karachi
CFA Level 1 - Passed - undefined
CFA Institute
A'levels - undefined
Beaconhouse School System
O'levels - undefined
The City School
Skills
Amazon Seller Central
Amazon Vendor Central
Amazon PPC Advertising
Amazon Bulk & Flat Files
Amazon Brand Analytics and SQP
Tiktok Shop
Helium 10
DataDive Tools
Financial Modelling
Certified MS Office (MOS Specialist)
Financial Modelling
SPSS (Regression and Analysis)
Financial Risk Management
Performance Monitoring
Accomplishments
- Led a futsal team to victory in national level competition featuring 50+ teams
- Won a Gold Medal in the Intra-Regional Championship with the Beaconhouse School Football Team
- Awarded the best teacher award for excellent performance by IBAGRADS for the academic term 2016 - 2017
- Served on top managerial positions of 12+ events for various societies in IBA raising PKR 2 million in revenue
Projectspapers
- Evaluated the Financial performance and prepared projected Financial Statements of Aruj Industries (Listed on PSX)
- Authored a Report on Pakistan International Airlines about Employee Behavior & Motivation
- Authored a Report on the Emirates Airlines about Strategic Management & Competitive Advantages
- Prepared a complete Marketing Research on the Hyundai Motor Group analyzing the variables involved and the possible outcomes of marketing decisions
- Prepared a Stock Research Report on Archroma Pakistan Limited (Listed on PSX) to recommend buy / sell / hold decisions
- Evaluated the IPO of Fatima Fertilizers to issue recommendations on subscription with 95% accuracy
Certification
FBA Blueprint - Adam Heist
Timeline
Amazon Brand Manager
HeadlineMA
01.2023 - 07.2024
Team Lead - Brand Management
XPLO Digital
09.2021 - 10.2022
Amazon FBA
Freelance
01.2021 - 12.2021
Equity Research Analyst
Topline Securities
08.2020 - 03.2021
Corporate Banking Intern
United Bank Limited
06.2019 - 08.2019
Diploma Track FBA PL -
Extreme Commerce Pakistan
04.2001 - 01.2023
B.S Accounting and Finance - undefined
Institute of Business Administration Karachi
CFA Level 1 - Passed - undefined
CFA Institute
A'levels - undefined
Beaconhouse School System
O'levels - undefined
The City School
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