Dynamic Business Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
3
3
Languages
14
14
years of professional experience
Work History
Assistant Key Account Manager
Colgate Palmolive Pakistan Pvt. Ltd.
Lahore, Punjab, Pakistan
01.2025 - Current
Received promotion to Key Account Manager at CPPL, overseeing strategic client relationships.
- Delivered double-digit YTD growth, outperforming 17 Field Managers so far in 2025.
- Achieved business and operational excellence in key areas, including Gujrat Belt, Wazirabad Belt, Lalamusa Belt, and Jabalpur Jattan Belt
- 3-time National Level Award winner in Colgate Super League for Active Accounts and Volume Achievement in Last 3 Years.
Conducted account reviews with clients to assess performance and identify improvement areas, resulting in targeted strategies for future growth.
Analyzed sales and customer data to identify trends and opportunities for increased profitability.
Analyzed market trends to identify opportunities for expanding product offerings, aligning strategies with key account needs.
Strengthened client relationships through regular communication and proactive problem-solving, enhancing client satisfaction and loyalty.
Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
Senior Key Account Executive
Colgate Palmolive Pakistan Ltd.
11.2021 - 12.2024
- Managed indirect key accounts and mini-marts across 4 belts, achieving significant YTD growth
Maximized revenue potential by upselling additional products or services to existing clients.
Maximized revenue potential by upselling products and services to existing clients, enhancing overall account profitability.
Trained teams to optimize service delivery, aligning with individual client needs to improve customer satisfaction.
Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Trained new employees on customer service, money handling and organizing strategies.
Territory Sales Manager
Shakarganj Foods Products Pvt. Ltd.
01.2019 - 11.2021
Managed sales territory in Jhelum and Gujrat to drive growth and performance.
Earned recognition as Best TSM in Gujranwala Region, along with a Certificate of Excellence.
Increased sales revenue by developing and implementing strategic territory plans.
Enhanced overall market share within assigned region by strategically expanding product range offered.
- Awarded Best TSM in Gujranwala Region with a Certificate of Excellence
Conducted one-on-one meetings with sales team to identify selling hurdles and provide actionable solutions.
Area Sales Executive
Bays International
02.2013 - 12.2019
Started career at Bays International as area sales officer in Gujrat area; promoted to area sales executive in Gujranwala.
Promoted from 6 ASOs, supervised team of 6 while managing key accounts.
Achieved 65% growth in total business during initial tenure.
Order Booker
Haleeb Foods Products Pvt. Ltd.
01.2012 - 02.2013
Managed assigned RLA, sales, active accounts, and targets.
Improved overall customer satisfaction by efficiently managing reservations and bookings.
Streamlined booking procedures, reducing time spent on administrative tasks.
Enhanced guest experience with personalized recommendations for local attractions and events based on individual preferences.
Education
MBA - Marketing
University of The Gujrat
01-2015
Skills
Customer presentations
Customer Relationship Management
Client relationship management
Key account management
Client relationship building
Account management
Performance orientation
Cross-Functional Collaboration
Responsibilities Served
Distribution Handling: Responsible for managing distribution channels to meet targets, ensuring products reach the right customers through various channels.
Updating Sales Force: Informing the sales team about trade offers, promotions, and other relevant information to drive sales.
Target Tracking: Monitoring sales team performance, tracking progress toward targets, and making adjustments as needed.
Target Allocation: Assigning sales targets to team members based on their strengths, market potential, and other factors.
Market Visits and Analysis: Conducting market visits to derive Business.
Verify Invoices: Checking invoices to ensure accurate transactions and identify potential issues.
Monitor Competition: Analyzing competitors' activities, market trends, and customer preferences to stay competitive.