Hammad Hassan Mughal
Lahore
Summary
Energetic business development professional driven to motivate and excite employees to reach optimum performance. Natural leader and complex problem solver. Experienced with product testing, management and development of new business opportunities.
Overview
22
22
years of professional experience
Work History
Business Development Manager (Region Head Sales)
Popular Group Industries
08.2025 - Current
- Supervising DSO Channel
- Supervising SO Channel
- Supervising Financial Services Team
- Hiring down the line team and field infrastructure development
- Introduce and developing Popular Chemical Manufacturers portfolio brand equity in Central 1 (LHR, GUJ, SKT, SKP, KSR)
- Distribution Development for Popular Chemical Manufacturers in Central Region
- Routing & optimum availability coverage on GT, LMT & IMT in central region
- Handling a Launch plan for Central region of 20+ home care & personal care products portfolio.
- Develop and trained the team for multi-tasking such as retail sales, merchandising & consumer interactions.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
Region Head Trade Marketing & New Initiatives
SAMSONS GROUP OF COMPANIES
09.2021 - 02.2025
- Ensured 98% route efficiency & TPOSM deployment Nationally
- Introduced and developed sales of 25s, 20s GSI & Classic portfolio
- Launched GSI 30s (first ever pack to carry 30 sticks) successfully in 2022 with listing 100% universe in 2 weeks and sold over 100 mio. sticks (in less than a year) and made it the highest selling GSI SKU across the board.
- Launched GSI Relock in 2023 with completing listing in 1 week on 100% universe and sold 18 mio. sticks till time
- Launched GSI Blue in 2024 and listed the brand within 1 week on 100% universe
- Handling a Launch expert team of 14 AMs and 125+ TM with a universe of 18000+ Tier 1 & 2 outlets.
- Develop and trained the team for multi-tasking such as retail sales, merchandising & consumer interactions.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked effectively in fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Strengthened communication skills through regular interactions with others.
- Paid attention to detail while completing assignments.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Self-motivated, with a strong sense of personal responsibility.
Head of Business Strategy
LAYALLPUR ORGANICS
08.2020 - 09.2021
- Responsible for business strategy & portfolio development according to market/consumer data analysis
- Ensure to develop consumer base via multiple consumer engagement activities.
- Develop Sales Projections by refining raw data and transforming it into concrete & result-oriented data.
- Launched e-commerce platform with a leading team of e-commerce executives
- Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
- Aligned strategic objectives with organizational goals by collaborating closely with senior leadership teams.
- Led the execution of key initiatives, driving operational improvements and cost reductions.
- Collaborated with cross-functional teams to analyze market trends and identify opportunities for expansion.
- Devised creative solutions to address pressing challenges faced by the organization while maintaining a focus on long-term sustainability.
- Established relationships with client stakeholders, supporting rapid account growth and sustainable development.
Regional Sales Head (B2B & B2C) - Lahore
Ufone - Pakistan Telecom Mobile Limited
10.2019 - 08.2020
- Responsible for primary/secondary sales, distribution management (B2B & B2C) channel development (retail + wholesale + direct consumer sales) & Trade Relations for UFONE & PTCL
- Recruitment and training of Sales Personnel
- Managing market & sales of business partners along with data analysis, cycle planning & marketing
- Brand portfolio management
- Automated Census (PTCL & UFONE both)
- Responsible for further development in area along with assigned area
- Managing a team of total 350+ people (AMs, SOs, DSOs, CROs, MFS Officers) of both (permanent and 3rd party)
Various Roles
Philip Morris Pakistan Limited
03.2012 - 09.2019
- Handled overall 138 Mio. Sticks volume per annum
- Handled overall 155 Mio. Sticks volume per annum
- Handling overall 168 Mio. Sticks volume per annum
- Responsible for primary/secondary sales, distribution management & B2B channel development (retail + wholesale)
- Recruitment and training of Sales Personnel (Distributor/3rd Party) as per company and initiative requirements
- Responsible for managing sales automation software (SFA) along with data analysis, cycle planning & interpreting Nielsen reports for further development in area along with Automated Census of assigned area
- Brand portfolio management (SKU handling across the universe)
- Trade relations enhancement and management (additional responsibility of Trade Marketing Manager)
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
Project Manager - Nationally Consumer Sales & Activation
Nitrogen Private Limited
01.2009 - 01.2012
- Business Development, Brand building & Management Multiple MNC clients PMI Tobacco Co. (dedicated) 500+ resources, responsible for execution, target achievement & data analysis
- MIS department in capacity of MIS Head along with customer services (internal call center)
- Conducted Mass Recruitment Drive for Pakistan Cement Company (Orascom Constructions) Via Golden Blue Group (HR Consultants) as an Event Support Executive
- Managed Promotional & Sales Activations marketing & customer services PTC, PHILIP MORRIS, UFONE, PTCL, SAMSUNG, SHELL & UNILEVER (ContactPlus)
- Quality & Quantitative Research (SB&B / MARS/ Nielsen etc.)
- Ci Simplementation
- Refined process one2one consumer engagement BTL platform (Community Sales Star)
Business Unit Manager - Casa Lounge
Cupola Pakistan Ltd.
01.2007 - 01.2009
- Managed new concept Business Unit 'Casa Lounge' and was responsible for Sales, Finance, Marketing (Brand establishment, BTL and other PR campaigns), Customer Services and Management of business unit.
Area Manager Direct Sales B2C-Lahore
Paktel Private Ltd. (ZONG)
01.2004 - 01.2006
- Handled 350 resources (LAHORE, FAISALABAD, GUJRANWALA, SAHIWAL)
- Managed 100+ DSO's 9DSTLs Sales & Customer Services via direct sales channel.
Education
BBA - Marketing & HR (Dual Specialization)
Superior University
Lahore02-2009
Skills
Business development
Timeline
Business Development Manager (Region Head Sales)
Popular Group Industries
08.2025 - Current
Region Head Trade Marketing & New Initiatives
SAMSONS GROUP OF COMPANIES
09.2021 - 02.2025
Head of Business Strategy
LAYALLPUR ORGANICS
08.2020 - 09.2021
Regional Sales Head (B2B & B2C) - Lahore
Ufone - Pakistan Telecom Mobile Limited
10.2019 - 08.2020
Various Roles
Philip Morris Pakistan Limited
03.2012 - 09.2019
Project Manager - Nationally Consumer Sales & Activation
Nitrogen Private Limited
01.2009 - 01.2012
Business Unit Manager - Casa Lounge
Cupola Pakistan Ltd.
01.2007 - 01.2009
Area Manager Direct Sales B2C-Lahore
Paktel Private Ltd. (ZONG)
01.2004 - 01.2006
BBA - Marketing & HR (Dual Specialization)
Superior University