Haider Ali Khan

Responsible for leading and managing sales operations across 6 regions, covering the entire Punjab, KPK, and Gilgit-Baltistan provinces. Oversee a team of Regional Sales Managers to drive revenue growth, ensure effective execution of trade marketing strategies, and strengthen market presence. Focused on delivering business targets, optimizing distribution networks, and enhancing team capabilities to support long-term regional expansion and brand performance.

• Lead and manage a dynamic sales team of 7 Integrates solution executives, overseeing the end-to-end sales process for integrated solutions, including telecommunications, data services, and emerging technologies.
• Develop and implement strategic sales plans aligned with company objectives, resulting in a consistent increase in revenue and market share.
• Foster strong relationships with key clients and stakeholders, ensuring customer satisfaction and retention.
• Stay abreast of industry trends, competitor activities, and market dynamics to make informed recommendations for adapting and enhancing sales strategies.

• Lead a team of 5 Sales Manager, 8 Area Executives and 9 Direct distributions, 15 Sub distributions & their teams looking after sales operations and Trade Marketing execution.
• Responsible for driving revenue growth strategy by setting annual, quarterly, monthly, and weekly objectives.
• Responsible for developing capability development plans for team and to ensure its implementation through regular feedback sessions.
• Responsible for planning and execution of trade marketing activities through effective utilization of trade spend.
• Key stakeholder in implementation of sales automation in assigned region.
• Responsible for delivering all Sales KPIs for Central region (Business Growth, Numeric Expansion & other trade KPIs and In-store trade visibility & availability).
• Responsible for revamping of route to market for development of existing business and development of new avenues.
• Working closely with marketing team and Sales Operations team for effective executions of plan and process improvement.

• Business management role reporting into the Zone AMA Leadership Team in Nestle Middle East.
• Looking after Nestle Breakfast Cereals portfolio consisting of KOKO KRUNCH, Milo, Cornflakes and Fitness.
• Responsible for Category and Channel strategy for the complete portfolio and ensured execution of activities across different channels to achieve desire growth.
• Responsible for Media planning and management of all ATL activities for the brands.

• Responsible for Development of Category Strategy based on Shopper Excellence and Category Dynamics including Category Definition, Channel Growth Potential of Category, Priority Channels and Key Opportunities.
• Work with Media Agency to create suitable Channel Wise POSM for trade.
• Forecast Production Volumes for Portfolio Brands.
• Responsible to give Category Insights for New SKU Launches, Packaging Changes, Pricing, Volumes, Launch regions and trade plans.
• Plan & Execute Marketing Calendar for Trade -Develop Channel-Wise Category Plans, In-Store Displays & manage Trade Spends.

• Responsible for Distribution Setup Management that predominantly includes GWP (Good warehouse Practices).
• Responsible for Managing Sales Target (Primary and Secondary) on daily, weekly, monthly, quarterly and yearly basis.
• Responsible for planning and execution of sales promotional activities in designated area.
• Responsible for Monitoring, Reporting and developing effective Sales KPIs.

• Responsible for development and performance of all sales activities in assigned section.
• Responsible for Staffing and directing a sale team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values.
• Responsible for building profitable relationships with customer, increasing market share of P&G’s products, analyzing market dynamics, target achievement and focusing on company’s fundamentals (Distribution, pricing, shelving, and merchandising).