Haider Jawaid

As a General Manager for Pakistan's first telco based OTA, I am overseeing all aspects of sales and distribution strategies, managing sales teams, developing partnerships with travel suppliers, optimizing revenue streams, and ensuring the smooth functioning of distribution channels, including online/offline platforms and partnerships with other travel companies. Also responsible for analyzing market trends, implementing pricing strategies, and ensuring customer satisfaction.

Achievements:

• Increased MoM revenue by 40% in first 3 months.
• Active agent base increased by 34%.
• Corporate accounts increased by 50% with 3 major accounts in pipeline.
• Signed contracts with 4 new suppliers for better pricing and wider product offering to end users.
• Planned and hired middle Management for expanding operations to 8 key locations across Pakistan through Remote MTO program.
• Established solid relations on B2G level for promoting tourism domestically in collaboration with PTDC and internationally with Azerbaijan and Saudi Tourism Authority (Coop agreements in pipeline).
• Partnership in works with one of the largest NGOs in Pakistan (Akhuwat Foundation) to train and position over 100 needy individuals across Pakistan to become self sufficient by generation income from Travel and Tourism Industry using Mosafir digital platform.

Played a pivotal role in driving the growth and success in Pakistan, responsible for leading our sales team and executing strategic sales and marketing planning and initiatives to expand our market presence, achieve revenue targets, and established strong relationships with clients and other stakeholders in the region.

Responsibilities and Achievements:

• Collaborated with , marketing, operations, and pricing, to align sales and marketing efforts to successfully launched 3 new routes during COVID in record time.
• Developed and implementing sales strategies to drive business growth Countrywide for both B2B and B2C channels resulting in becoming the leading carrier from 2021 to 2023 (40% market share across all cabins).
• Achieved highest share in Business Cabin (PK-LHR-JFK) with average market share above 45% between 2021-2023.
• Optimized revenue with in-depth understanding of seasonality on micro level and impact of key events on the demand/pricing, Revenue up 108%, RASK +82%, Yield +43%, ACV +43%.
• Led and mentored sales team Nationwide (Inside/Outside Sales efforts), conducting over 200+ webinars. during COVID.
• Built and maintain relationships with key clients, agencies, and partners in the region with Quarterly sales blitz.
• Identified new business opportunities and fostered strategic partnerships to enhance sales prospect, resulting in establishing a distribution network of over 300 active agencies.
• Negotiated contract to carry Pakistan cricket team on their official tour to Caribbeans (Revenue USD 1 Million+) and corporate accounts worth over USD 330k annually.
• Conducted market research and analysis to identify customer needs, trends, and competitor activities, resulting in improvement in brand positioning with NPS score of over 50.
• Monitored sales performance, analyzed sales data, and generated reports for management review, resulting in Load Factor up from 77% in 2021 to 89% in 2023 against ship level.
• Stayed up-to-date with industry trends and market dynamics to capture opportunities, Planned and executed manual confirmation process that lead to securing over 3500 seats across three cabins during COVID restrictions in 2021; generating bottom-line revenue of over 1.5 Million USD.
• Established and maintained productive relations with Government and Regulatory authorities; sponsored 2 key events with British High Commission that resulted in over 2 million impressions on electronic and print media, conversions up from 5% to 9% on direct channel and ROI of 9:1.
• Managed PR, events and Media relationships and being the custodian of the company’s brand image for Pakistan that led to Extensive media coverage on FOC basis valued at over USD 150k between 2021-2023.
• Maintained the overall administrative and budgetary control of Virgin Atlantic in Pakistan, with cost of sales kept at 1.8% only (Lowest in Virgin Atlantic's Global network).

COVID: Planned and initiated online vintage home interior business after temporary shutdown of aviation industry in May 2020

• Produced profit in first month, achieved breakeven within 2 weeks (www.facebook.com/aatihomepk)
• Complete ownership of Sales/Marketing plan and development of collaterals for social media advertising based on performance marketing that resulted in ROI of 16:1.

Devised and implemented sales/marketing strategies and leading the GSA team in to the assigned sales territory to establish leading position in the market.

• Materialized savings of USD 50k through direct ticketing.
• Planned and launched first Hajj sales campaign (98% seat factor).
• Increased annual average seat factor from 81% to 94%.
• Accomplished sales target of USD 5 million (+5%) for 2019-2020
• POS Branding of 20 key locations.

Worked as Client Relations Executive from March 2014 till October 2014 and promoted to Assistant Manager in November 2016.

Active role played in Strategic Sales and Marketing planning in UAE, Channel development, Analytics, Reporting, Business Development and Customer services.

• POS branding of over 60 key locations along with arranging 3 trade events annually for networking.
• Sales average 8% above target from 2014 till 2018.
• Increased annual seat factor from 81% 2014 to 94% 2018.
• Onboarded B2B & B2C portals to add 5 million USD annually.
• Added USD 6.5 million annually to airline revenue by successfully planning & introducing two new commercial routes.
• Negotiated/Activated corporate accounts worth over USD 275k annually.

Key role played in launching Manchester to Islamabad direct flights with keen focus on Sales and Marketing planning and development. The primary task included the development of productive and extensive distribution channel, pricing strategy and improving customer services to gain competitive edge.

• Sales achieved above target: Avg 9% over between 2008-2013.
• 91% Average seat factor achieved from 2007 to 2013.
• Added USD 12 million annually to UK region, by successfully planning and introducing new commercial routes.
• Connected UK customers with Call Centre based in Pakistan with average waiting time down from 5 minutes to under 30 seconds.
• Maintained leading market position (53% share) even with narrow body product up against wide-body operations by direct carriers such as PK, EK, EY and QR through effective pricing and CX strategy.
• Arranged multiple events across UK to promote services to optimize sales and brand awareness; 13 networking events in total across the United Kingdom.

• Managed slot shortage by overcoming a situation involving 7,000 stranded passengers displaced due to unavailability of slot during Hajj in Jeddah, acquiring additional slots from Medina. Awarded cash prize from PIA Chairman 2005.
• Exceeded sales targets by 24% (Original PKR 250 million, Accomplished PKR 310 million 2006-2007.
• Improved domestic seat factory by 2% by planning standby fares for PIA.
• As an appointed QM representative of PIA, oversaw successful implementation of ISO 9001 to get the certification besides handling the complaint management system

Senior Manager, Malpa International Pvt Ltd (Mar 2004 - Dec 2004):

• Conducted extensive research into investment potential in real-estate, power and agriculture sectors to attract investors from Malaysia - Malpa International Pvt Ltd (Research and Analysis)

Fund Raiser, Western Michigan University, USA (Apr 2001 - Jul 2003):

• Achieved the highest number of individual pledges for two years in succession - Alumni Fund Raiser (WMU, USA)
• Nominated for Western Michigan University’s “Student Employee of the Year 2003” award in recognition to exceptional services provided to WMU Development Department in Alumni Relationship Building.
• Raised more than US$136000+ for the fiscal year 2002-2003, breaking the all-time record set since 1974 by more than US $110000 - Alumni Fund Raiser (WMU, USA)

Customer Care Officer, Pakistan Telecom (Aug 2000 - Mar 2001)

• Customer Service Excellence Training conducted for staff - Pakistan Telecommunication Company, Pakistan (Training and Development)