Hafsah Abdul Majid
Sargodha, Punjab,PB
Summary
Adept at transforming in-depth research into compelling copy, can significantly boost conversion rates across various niches as a Copywriter. Leveraging emotional appeal and persuasive storytelling, can enhance client satisfaction and engagement. Expertise in SEO and digital marketing strategies, coupled with a profound understanding of psychological principles from mine tenure as a psychologist, drives tangible results.
Overview
2
2
years of professional experience
Work History
Copywriter
03.2024 - Current
- Crafted high-converting copy for diverse niches including weight loss, fitness, and e-commerce.
- Conducted thorough research to understand target audiences and market trends.
- Transformed research findings into engaging and persuasive copy.
- Utilized wireframing techniques to structure sales letters, landing pages, and email campaigns.
- Employed storytelling and emotional triggers to hook audiences and drive conversions.
- Implemented closing strategies to maximize sales and client satisfaction.
- Designed and executed digital marketing campaigns across various platforms.
Clinical Psychologist
08.2022 - Current
- Provided psychotherapy incorporating cognitive-behavioral, client-centered and play-therapy to treat wide range of psychological problems in patients.
- Improved patient outcomes by utilizing evidence-based treatment approaches and individualized care plans.
- Maintained accurate records of client progress, adhering to strict confidentiality policies while ensuring continuity of care across providers.
- Scheduled, organized and delivered comprehensive presentations on effective treatment of depression, anxiety, anger and cognitive-behavioral skills to manage negative emotions.
- Conducted psychological assessments for adults and children to help address variety of clinical concerns and performed educational testing to inform courts of intelligence and personality assessment results.
- Evaluated patients' goals, as well as mental and practical conditions, to develop individualized courses of treatment.
Education
Course - Copywriting
Thelaptopliving
Remote05.2024
Master of Science - Clinical Psychology
Government College University
Faisalabad, Punjab, Pakistan04.2024
Skills
- Copywriting: Colloquial writing, sentence structure, persuasive techniques, benefit-focused copy
- Research: In-depth niche research, competitive analysis, and audience insights
- Copy Transformation: Research into compelling copy, wireframing, unique mechanisms
- Audience Engagement: Craft irresistible leads and emotional hooks
- Storytelling: Weave engaging narratives that captivate and connect theaudience
- Sales Copy: Closing techniques, sales letters, email sequences, and landing pages
- Sales Funnel Understanding: Know how copy fits into the customer journey
- Brand Voice: Adapt the writing style to match the brand’s personality
- Digital Marketing: Facebook ads, Google ads, YouTube ads, and funnel strategies
- Client Acquisition: LinkedIn, Upwork, Fiverr, cold pitching
- Tools: AI integration for copywriting, job boards, project management tools (Asana, Slack, Trello)
- Emotional Appeal: Craft messages that resonate with readers’ emotions and motivations
- SEO Copywriting: Optimize content for search engines to improve visibility
Languages
Urdu
Native language
English
Proficient
C2
Arabic
Intermediate
B1
Punjabi
Advanced
C1
Timeline
Copywriter
03.2024 - Current
Clinical Psychologist
08.2022 - Current
Course - Copywriting
Thelaptopliving
Master of Science - Clinical Psychology
Government College University
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