Hafsa Farooqui

Marketing and Brand Development:

• Successfully recruited and led a high-performing Sales and Marketing team.
• Collaborated with the marketing team to develop a professional and engaging company website.
• Increased the company's social media presence by 50% within six months through targeted campaigns.
• Organized and led a successful exhibition in the pharma sector, resulting in a 15% increase in monthly revenue.
• Created compelling marketing materials that highlighted the company's rich history, milestones, and product offerings.
• Development and deployment of CRM and ERP for sales and inventory management.

Human Resources and Administration:

• Recruited a diverse team of 10 new members in marketing, sales, import, warehouse, and administration, including the company's first female employees.
• Developed and implemented effective internal HR policies, including a comprehensive medical policy covering OPD and IPD expenses.
• Overseen office renovations and fostered a diverse, and inclusive work environment.
• Successfully managed employee relations and ensured a positive workplace culture.

Sourcing and Import:

• Successfully identified and developed new suppliers for the company's products, resulting in a 5% reduction in overall costs through effective negotiation.
• Conducted market research and analyzed customer demands in collaboration with the sales team to expand the product portfolio by six new items.

Marketing and Supply Chain Management:

• Led web development and social media marketing initiatives.
• Conducted market research and development for new products.
• Managed international correspondence and the entire supply chain, including order placement, imports, documentation, warehousing, and inventory management.
• Collaborated with the General Manager of Operations to oversee nationwide company operations.
• Attended SIGEP 2019 Italy, a world-class B2B expo in artisan gelato, pastry, chocolate, bakery, and coffee.

Marketing and Representation:

• Represented the Indus Heritage Trust in international and domestic textile events.
• Conducted international correspondence with clients and local procurement from vendors.
• Utilized social media and blogging to promote handmade textile crafts of artisans from rural Pakistan.

Marketing:

• Product Development: Experience in developing products for renowned international brands, such as U.S. Polo, H&M, and Reebok.
• Procurement: Expertise in local sourcing and procurement for new projects.

Research Intern:

• Conducted a research project on the feasibility of Liquefied Petroleum Gas (LPG) as an alternative automotive fuel.
• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Proven ability to learn quickly and adapt to new situations.
• Skilled at working independently and collaboratively in a team environment.