Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Hafsa Abbas

DR Copywriter & Market Researcher
Lahore

Summary

  • My professional journey is enriched with passion towards sales writing, collaboration, and an unwavering commitment to excellence in copywriting. With a profound fascination for the power of words, I embarked on this path, and it has been a thrilling voyage of discovery.


  • What sets my journey apart is not only my ability to craft persuasive and impactful copy but also my knack for collaboration.
  • Throughout my career, I have actively engaged with fellow freelancers on platforms like LinkedIn, forging valuable partnerships that enriched my skills and broadened my creative horizons.


  • These collaborations have allowed me to tap into diverse talents, share insights, and cultivate a dynamic network that continually fuels my growth as a copywriter.


  • Additionally, my ongoing pursuit of a degree in human psychology has been a transformative aspect of my journey. This academic endeavor has equipped me with invaluable insights into the human psyche, enabling me to craft copy that not only resonates but persuades.


  • Understanding the intricacies of human behavior has proven instrumental in my ability to create content that genuinely connects with readers on a deep and persuasive level.

Overview

3
year of professional experience
15
years of post-secondary education

Work History

DR Copywriter On LinkedIn
Lahore

Freelance Direct Response Copywriter
03.2023 - 09.2023

Job overview

Achievement-Focused Content Creation:

  • Developed and executed creative content strategies that resulted in a 30% increase in customer engagement and a boost in conversion rates over a 12-month period.
  • Authored persuasive copy that drove marketing campaigns, leading to a notable uptick in lead generation and customer acquisition.


Strategic Copywriting:

  • Crafted and implemented a wide array of marketing copy, including email campaigns, landing pages, and advertisements that resulted in a increase in conversion rates and boost in customer engagement.


  • Employed storytelling techniques, persuasive writing, and a deep understanding of target audiences to create content that resonates, informs, and converts.


  • Collaborated with cross-functional teams, providing copywriting expertise that contributed to the successful launch and promotion of products/services.

Continuous Learning & Development:

  • Stayed abreast with industry trends and advancements in copywriting, digital marketing, and consumer behavior, continuously refining and adapting my writing style and techniques to meet evolving market demands.

Education

Allied Schools
Gujranwala

Bachelor of Arts from Human Psychology
10.2020 - 06.2024

University Overview

Skills

    Copywriting

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Timeline

Freelance Direct Response Copywriter
DR Copywriter On LinkedIn
03.2023 - 09.2023
Allied Schools
Bachelor of Arts from Human Psychology
10.2020 - 06.2024
Hafsa AbbasDR Copywriter & Market Researcher