Summary
Overview
Work History
Education
Skills
Websites
Languages
LinkedIn Profile
Certification
Accomplishments
Timeline
Generic
HAFIZ M WASEEM AHMAD

HAFIZ M WASEEM AHMAD

Lahore,PB

Summary

Innovative Marketing Manager with deep expertise in developing and executing strategic marketing campaigns. Skilled at driving brand growth through creative and data-driven approaches, ensuring alignment with business objectives. Proven ability to lead cross-functional teams, manage budgets, and enhance customer engagement across digital and traditional channels. Known for delivering impactful results that boost revenue and market presence.

Overview

9
9
years of professional experience
3
3
Certification

Work History

Marketing Manager

Limelight (Fashion Apparel Brand)
03.2025 - Current
  • Created marketing strategies to promote advertising offerings and motivate larger deals.
  • Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximise returns.
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Collaborated with sales teams to develop targeted marketing strategies, driving leads and boosting sales performance.
  • Developed and executed integrated PR plans, aligning with brand strategy to boost market presence.
  • Coordinated market research projects, gathering critical insights to guide product development and positioning.
  • Managed social media platforms, crafting engaging content to foster community growth and interaction.
  • Organised and attended industry events and exhibitions to promote brand and forge valuable partnerships.
  • Developed innovative marketing campaigns to drive substantial sales.
  • Crafted press releases and managed public relations efforts, enhancing company reputation and media presence.
  • Leveraged digital marketing techniques, including PPC campaigns and social media advertising, to reach target demographics effectively.

Manager Media, Communications & PR

Nur Fatima Memorial System
09.2023 - 03.2025
  • Established and nurtured relationships with media professionals to achieve favorable publicity for NUR-Fatima Memorial System.
  • Developed a comprehensive database of key influencers to enhance initiative promotion.
  • Negotiate cost-effective advertising across TV, print, and digital platforms, enhancing brand visibility.
  • Forge partnerships with industry leaders to boost NUR-Fatima Memorial System's reputation and outreach.
  • Developed brand-consistent content strategy to enhance visibility.
  • Supervised supply purchases, management and tracking in line with budgetary requirements.
  • Optimised workforce scheduling, balancing team workload to prevent burnout and maintain morale.
  • Sourced vendors and suppliers for business needs and negotiated terms for optimum service delivery.

Brand Manager

Ihsan Sons Pvt Ltd.
10.2022 - 07.2023
  • Directed branding strategies and product image development to align with market trends.
  • Evaluated market research outcomes for improved advertising strategy.
  • Led cross-functional teams to execute successful product launches, meeting project timelines and budget constraints.
  • Reviewed sales data to forecast market trends and adapt marketing strategies.
  • Explored new marketing channels and technologies, staying ahead of industry trends and innovations.
  • Enhanced internal team collaboration by aligning brand keys with industry insights.
  • Executed custom brand plans, boosting monthly exposure summaries.
  • Collaborated with advertising agencies to oversee brand marketing campaigns and managed all PR, joint ventures, and brand collaboration efforts.
  • Directed in-store marketing and packaging design for product advancement.
  • Oversaw product and DVC/TVC shoots, ensuring optimal branding across media.
  • Leveraged data for marketing campaign effectiveness, handled all ATL/BTL marketing activities, and coordinated media coverage.
  • Assisted HOD in managing marketing campaigns and attending trade shows.

Deputy Brand Manager

SJS International (Rivaj Cosmetics)
08.2019 - 08.2022
  • Managed marketing initiatives, increasing lead generation and evaluating campaign performance.
  • Developed and implemented comprehensive brand strategy, enhancing company image and market presence.
  • Created customer awareness of goods, services and special promotions with creative advertising strategies.
  • Oversaw the design and production of promotional materials, maintaining brand consistency across all channels.
  • Developed new products to enhance revenue streams.
  • Collaborated with creative agencies to develop compelling advertising materials that resonate with target audiences.
  • Conducted competitor analysis to identify gaps and opportunities in the market.
  • Established brand partnerships, leveraging collaborative opportunities for growth.
  • Coordinated marketing campaigns with sales efforts to enhance alignment.
  • Conducted market analysis to determine competitive product positioning.
  • Coordinated with graphics department to manage promotional materials.
  • Drove organizational goals by leading marketing projects, ensuring cross-functional team communication, and seizing opportunities for innovation.

Executive Marketing / Assistant Manager

Blesso Cosmetics & Keune
12.2016 - 07.2019
  • Managed E-Marketing campaigns for Blesso Cosmetics across social media platforms.
  • Designed and managed strategies to enhance customer engagement.
  • Developed innovative marketing strategies and implemented them regularly.
  • Participated in industry events and exhibitions.
  • Created strategic marketing initiatives for product development.
  • Evaluated departmental performance and developed improvements to key operations.
  • Supported agencies in designing and executing POS materials.
  • Observed marketing tactics employed by industry competitors.
  • Aligned company products with current cosmetics and fashion trends.
  • Contributed to various marketing activities under Brand Manager's guidance.

Education

Master of Business Administration (MBA) - Marketing & Brand Management

University of the Punjab
Lahore, Pakistan
12.2015

Skills

  • Brand-building strategies
  • Brand Management
  • Strategy development
  • Marketing Budgets
  • Retail and Consumer Marketing
  • Brand activation & launching
  • Promotional strategies
  • Data Analyst (Excel, Power BI, Tableau)
  • New Product Development
  • Customer engagement and interaction
  • Project Management
  • Product marketing specialist
  • Market positioning
  • Public relations expert
  • Consumer behaviour understanding
  • Digital marketing campaigns
  • Content creation
  • Customer segmentation

Languages

Urdu
First Language
English
Advanced (C1)
C1

LinkedIn Profile

  • https://www.linkedin.com/in/connectwithwaseemahmad/

Certification

  • Google Project Management Certification from Coursera
  • Data Analytics from Ain-GenX
  • Digital Marketing powered by AI from Ain-GenX

Accomplishments

  • Planned and managed Annual Sales Conference of Four Brothers Group Pakistan in Pearl Continental Hotel.
  • Prepare marketing plan in Nishat Linen Pvt Ltd.
  • Planned and conduct family festivals in Lahore College for Women University and in Ayesha Degree College.
  • Planned and conduct an International event in Dubai (Beauty World Expo)
  • Brand Activations in Fortress Square Mall and in Amanah Mall Model Town Link Road for Brand awareness, Sales growth etc.
  • Managed different professional ceremonies in and out cities for Blesso Cosmetics.
  • Plan and develop marketing of new product development of Blesso Cosmetics.
  • Plan customer engagement strategies for Blesso Cosmetics.
  • Successfully planned, organized and executed HUM Masala Festival 2018 by Blesso Cosmetics.
  • Planned and executed various new products development, designing and launching in Rivaj Cosmetics.
  • Change offline visuals of shop branding nationwide in Rivaj Cosmetics.
  • Target education institutes for products awareness and promotion.
  • Customer engagement strategies both online and offline in Rivaj Cosmetics.
  • Develop supply chain partners and vendors for both Blesso & Rivaj Cosmetics.
  • Successfully planned, organized and executed HUM Masala Festival 2022 in Rivaj Cosmetics.
  • Successfully planned, organized and executed Bagallery Fashion Festival 2022 in Rivaj Cosmetics.
  • Plan and execute various online and offline campaign to boost awareness of Sateensoft cotton tissue brand.
  • Branding, Outdoor and PR campaign for Sateensoft.
  • Outdoor & PR Campaign planning of Limelight (Fashion Apparel Brand)
  • Planned and managed institutional campaign of NUR Fatima Memorial Group including Health & Education.
  • Planned and managed Zakat campaign for Fatima Memorial Hospital.

Timeline

Marketing Manager

Limelight (Fashion Apparel Brand)
03.2025 - Current

Manager Media, Communications & PR

Nur Fatima Memorial System
09.2023 - 03.2025

Brand Manager

Ihsan Sons Pvt Ltd.
10.2022 - 07.2023

Deputy Brand Manager

SJS International (Rivaj Cosmetics)
08.2019 - 08.2022

Executive Marketing / Assistant Manager

Blesso Cosmetics & Keune
12.2016 - 07.2019

Master of Business Administration (MBA) - Marketing & Brand Management

University of the Punjab

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