Hafiz A. H. A. Dhillon
Bahawalpur
Summary
Dynamic Creative Copywriter with a proven track record at Dhillon Digital Solutions, enhancing user engagement and conversion rates by over 30% through expert storytelling and SEO strategies. Skilled in collaborative teamwork and adaptive writing, I excel in creating compelling content that resonates with diverse audiences. My dedication to deadline management and continuous improvement drives consistent, high-quality deliverables.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Creative Copywriter
M/S Dhillon Digital Solutions (Pvt.) Limited
2020.11 - Current
- Optimized landing pages for maximum user experience, resulting in lower bounce rates and increased conversions.
- Showcased expertise in storytelling by turning complex ideas into easily digestible narratives tailored towards specific target audiences.
- Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels.
- Maximized client satisfaction by delivering high-quality copy on time and within budget constraints.
- Enhanced email marketing effectiveness by creating personalized, targeted messages for diverse customer segments.
- Captivated audiences by crafting compelling and persuasive copy for advertising campaigns.
- Increased open rates with creative subject lines for email campaigns, resulting in improved customer engagement.
- Improved overall brand voice consistency by refining company guidelines for tone and style in written materials.
- Strengthened client relationships by consistently delivering exceptional results tailored to their unique needs and goals.
- Developed captivating headlines and taglines that captured consumer attention and drove sales.
- Elevated company reputation through the creation of press releases showcasing notable achievements and events.
- Revised existing copy to enhance clarity, readability, and impact on target audiences.
- Boosted brand awareness with the development of engaging social media content and blog posts.
- Conducted thorough research to inform accurate, engaging copywriting efforts across various industries.
- Implemented A/B testing methods to continually improve the effectiveness of digital marketing content over time.
- Efficiently managed multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
- Achieved higher conversion rates by writing clear, concise, and action-oriented product descriptions.
- Mentored junior writers in best practices for persuasive copywriting techniques, fostering a positive learning environment within the team setting.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Formatted copy to align with project-specific guidelines.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
- Selected high-quality photos and videos to complement written copy.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Supported client projects from planning to on-time completion of quality deliverables.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Sourced third-party content and contributions to incorporate diverse writing styles.
- Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers.
- Chose and followed targeted styles, grammatical approaches and narrative voices for each piece.
- Delved into unique themes and subjects with each work to enhance artistic growth and skill.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Conferred with clients, editors or producers to discuss changes and revisions to written material.
- Offered live performances of written works at public gatherings and special events.
- Worked with copyediting and development editors to enhance development and presentation of each piece.
- Conducted readings, signing and launch events to promote books and build audience loyalty.
- Produced well-regarded [Type] and [Type] poetry for diverse publications.
Education
Master of Arts - Mass Communication And Media Studies
University of The Punjab
Lahore, Punjab, Pakistan07.1994
First Examination of Law - Law
Punjab Law Collge
Lahore, Punjab, Pakistan09.1992
Skills
- Creative Storytelling
- Client Communication
- Social Media Copywriting
- Deadline Management
- Headline creation
- Content Strategy
- Call-to-Action Development
- Adaptive writing style
- Brand voice development
- Product Descriptions
- Target Audience Analysis
- Multimedia Content Creation
- Email campaigns
- Press releases
- Persuasive Writing
- Strong Conceptualization
- Marketing Collateral
- Social Media Content
- Editing and review
- Team Collaboration
- Team contribution
- Collaborative Teamwork
- Product-Specific Writing
- Advertising Copy
- Conversational design
- Unique content creation
- Keyword Research
- Newsletter creation
- Project Management
- Thought leadership content development
- Content Development
- Social Media Campaigns
- SEO Strategies
- Content Writing
- Email Marketing
- Storytelling
- Product Research
- Copywriting
- Social Media Management
- Deadline Adherence
- Copyediting
- Corporate Communications
- Promotional marketing and advertising
- Proofreading
- Marketing Communications
- Copy Editing
- Brand Messaging
- Articulate communications
- Content Generation
- Print Collateral
- Consistent brand messaging
- Sales copy
- Marketing communications expertise
- Press Release Writing
- Campaign Implementation
- Public Relations Campaigns
- [Product or Service] expertise
- Blogging knowledge
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent Communication
- Organizational Skills
- Active Listening
- Effective Communication
- Adaptability and Flexibility
- Decision-Making
- Relationship Building
- Team building
- Self Motivation
- Task Prioritization
- Interpersonal Skills
- Analytical Thinking
- Goal Setting
- Professionalism
- Interpersonal Communication
- Public speaking abilities
- Social Media Marketing
- Time management abilities
- Written Communication
- Adaptability
- Continuous Improvement
- Professional Demeanor
- Problem-solving aptitude
- Collaboration experience
- Formatting abilities
- Analytical Skills
- Script and Scenario Design
Accomplishments
- Resolved product issue through consumer testing.
- Documented and resolved Product Branding which led to Excellent Results.
Affiliations
- Up work, Flex Jobs, Advertising Company
- 1- Pakistan Advertising Association. 2- Marketing Association of Pakistan. 3- Pakistan software Houses Association. 4- Pakistan Software Export Board. 5- Pakistan Business Council. 6- Lahore Chamber of Commerce and Industry, Lahore Pakistan. 7- The Bahawalpur Chamber of Commerce and Industry, Bahawalpur Pakistan.
- Pakistan Academy of Letters
Certification
Master Degree in "Mass Communication and Media Studies".
Poetry, Calligraphy, Vlogging, Ruqa Tu Sharia, Horse Riding, Gun Shooting, Chess, Snooker
1)- Memorizing: Memorizing of Holy Quran.
2)- Writer: Biography of Prophet Muhammad (Peace Be Upon Him).
3)- Ruqa Tu Sharia: Healing through Quranic Verses.
4)- Poetry: Motivational Poetry for Young People.
Languages: Urdu/ Punjabi/ Saraiki.
5)- Book Reading: History and Poetry Books.
6)- Motivational Speaker: Derived Motivation from the History.
7)- Calligraphy: Quranic Verses, Urdu Poetry.
8)- Freelance Columnist: Freelance Columnist Writing.
9)- Vlogging: Motivational and Business Vlogging in Urdu Language.
10)- Horse Riding: In the free time and Holidays.
11)- Gun Shooting: Holidays.
12)- Chess: Holidays with Friends.
13)- Snooker: Holidays with Friends.
14)- Gardening: Gardening and Fruit Orchards.
15)- Fitness: Regular Walk and Exercise
Additional Information
Dedication, Creativity, Self Motivation, Professional Expertise, Honesty, Time Bound Working and Responsible Behavior.
Languages
Punjabi
Native language
Urdu
Proficient
C2
English
Advanced
C1
Arabic
Upper intermediate
B2
Russian
Beginner
A1
Timeline
Creative Copywriter
M/S Dhillon Digital Solutions (Pvt.) Limited
2020.11 - Current
Master of Arts - Mass Communication And Media Studies
University of The Punjab
First Examination of Law - Law
Punjab Law Collge
Master Degree in "Mass Communication and Media Studies".
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