HADIQA AMIN
Digital Brand Strategist
Karachi
Summary
With over seven years of experience in digital and brand marketing, I am passionate about creating and executing effective online and offline campaigns that drive awareness, engagement, and conversions for brands.
As the Digital Brand Manager, I define the overall digital marketing strategy, select the appropriate channels, tools, and best practices, and lead the planning and implementation of various projects. I also manage the budget and resource allocation, document the progress and results, and share the reports with all the stakeholders.
One of my core competencies is designing an amazing user experience, leveraging my strategic skills in YouTube Analytics and Social Media Marketing. I proactively identify and address any weaknesses or gaps in the existing digital platforms, and conceptualize and design innovative and engaging content and features that attract and retain customers. I also collaborate with other teams and departments to ensure alignment and consistency across all digital touchpoints.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
DIGITAL MARKETING MANAGER
Halai Trading Company LLC
Karachi
06.2021 - Current
- Define the overall Digital Marketing strategy to be implemented
- Select appropriate channels, frameworks, tools for best practice
- Ensure that business needs are met with the appropriate solution
BRAND MARKETING MANAGER
RedBox Media Pvt Ltd
Karachi
05.2020 - 12.2020
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
ASSISTANT MANAGER - BRAND & MARKETING
Integrated Health Services
Karachi
10.2019 - 01.2020
- Mentored team members to enhance professional development and accountability in workplace.
- Made hiring recommendations to increase company's productivity and profitability with quality workers.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
STRATEGY MANAGER
BrandKey Communication (PVT) Ltd
Karachi
07.2019 - 08.2019
- Defined clear targets and objectives and communicated to other team members.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Assisted in organizing and overseeing assignments to drive operational excellence.
CLIENT SERVICES MANAGER
Wahedna D'Arcy
Karachi
03.2018 - 06.2019
- Supervising the clients' corporate brand communication
- Designed and implemented brand's marketing strategy
- Prepared and presented creative pitch for prospecting new business
CLIENT SERVICES MANAGER
Midas Communications Pakistan
Karachi
05.2017 - 11.2017
- Handled appropriate solutions and alternatives within appropriate timeframes and followed up to achieve resolution.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Performed duties and provided service in accordance with established operating procedures and company policies.
EXECUTIVE MARKETING
Eden Apparels Pvt Ltd
Karachi
06.2016 - 10.2016
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed creative presentations, trend reports, and product data sheets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
COMMUNICATION EXECUTIVE
Cambridge Garment Industries
05.2015 - 05.2016
- Generating ideas for all brands' photoshoots with framework
- Strategize brands' digital presence with content and insights
- Corporate PR communication for prospecting relevant liaisons
PR EXECUTIVE
Bridge Public Relations
Karachi
05.2014 - 10.2014
- Forged strong media relationships to further public relations goals.
- Developed campaigns to increase public awareness of company and engage customers.
- Communicated with media weekly to build relationships and optimize press coverage.
Education
Post Graduate Diploma - DIGITAL MARKETING & SEO
Institute of Business Administration
Karachi, Pakistan 04.2019 - 10.2019
MBA - MARKETING
PAF Karachi Institute of Economics And Technology
Karachi, Pakistan 01.2016 - 12.2017
BBA - MARKETING
PAF Karachi Institute of Economics And Technology
Karachi, Pakistan 01.2012 - 12.2015
Skills
Strong corporate communication
undefinedTimeline
DIGITAL MARKETING MANAGER
Halai Trading Company LLC
06.2021 - Current
BRAND MARKETING MANAGER
RedBox Media Pvt Ltd
05.2020 - 12.2020
ASSISTANT MANAGER - BRAND & MARKETING
Integrated Health Services
10.2019 - 01.2020
STRATEGY MANAGER
BrandKey Communication (PVT) Ltd
07.2019 - 08.2019
Post Graduate Diploma - DIGITAL MARKETING & SEO
Institute of Business Administration
04.2019 - 10.2019
CLIENT SERVICES MANAGER
Wahedna D'Arcy
03.2018 - 06.2019
CLIENT SERVICES MANAGER
Midas Communications Pakistan
05.2017 - 11.2017
EXECUTIVE MARKETING
Eden Apparels Pvt Ltd
06.2016 - 10.2016
MBA - MARKETING
PAF Karachi Institute of Economics And Technology
01.2016 - 12.2017
COMMUNICATION EXECUTIVE
Cambridge Garment Industries
05.2015 - 05.2016
PR EXECUTIVE
Bridge Public Relations
05.2014 - 10.2014
BBA - MARKETING
PAF Karachi Institute of Economics And Technology
01.2012 - 12.2015
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