Gohar Ali
Lahore, Punjab
Summary
Accomplished Sales Performance Manager offering high performance leading development and implementation of superior market strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
12
12
years of professional experience
Work History
Sales Performance Manager
Pakistan Lubricants (Pvt) Ltd.
Karachi, Pakistan
06.2015 - 12.2023
- Built sales forecasts and schedules to reflect desired productivity targets.
- Directed and coordinated products, services and sales activities.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Provided guidance and support to ensure successful implementation of new processes or systems.
- Supported sales team members to drive growth and development.
- Designed incentive-based compensation plans for the sales team aligned with organizational objectives.
- Created weekly and monthly reports detailing key performance indicators such as revenue growth, customer acquisition.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Reviewed daily, weekly, monthly performance reports from the field teams and provided guidance on how they could improve their results.
- Displayed strong telephone etiquette, effectively handling difficult calls.
Accountant
Lubtech (Pvt) Ltd
Karachi, Pakistan
04.2014 - 05.2015
- Diminished financial discrepancies and accurately reconciled accounts using detailed data analysis results.
- Ensured that internal controls are maintained throughout all areas of responsibility.
- Updated and managed accounts payable databases, employing access controls to protect data.
- Conducted forecasting and risk analysis assessments to maintain financial stability.
- Collaborated with cross-functional teams to ensure effective communication between finance department activities and operations.
- Maintained up-to-date knowledge of Generally Accepted Accounting Principles guidelines.
- Monitored balance sheets and income statements to evaluate financial performance.
- Monitored cash flows and prepared weekly cash projections.
- Calculated and prepared checks for utilities, taxes and other payments.
- Managed accounts receivable and payable, reconciled bank statements, and prepared financial reports.
- Developed staff expense and reimbursement tracker to reduce user errors and increase reporting accuracy.
Assistant Manager Finance & Operations
Solution Matrix (Telenor Franchises)
Karachi, Pakistan
12.2011 - 11.2012
- Coordinated with other departments to ensure smooth flow of operations.
- Recruited and trained new employees to meet job requirements.
- Maintained up-to-date knowledge of company products and services.
- Delegated daily tasks to team members to optimize group productivity.
- Monitored employee attendance records, timekeeping, and payroll information.
Education
Certification (Partly) - Accounting And Finance
ACCA
Karachi, Pakistan08-2023
B.Com - Accounting And Business Management
Karachi University
Karachi, Pakistan07-2008
Skills
- Customer Service
- Marketing Strategy Development
- Contract Management
- New Business Development
- Operations Management
- Customer Order Management
- Strategic Planning
- Sales Reporting
Languages
Urdu
First Language
English
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Sales Performance Manager
Pakistan Lubricants (Pvt) Ltd.
06.2015 - 12.2023
Accountant
Lubtech (Pvt) Ltd
04.2014 - 05.2015
Assistant Manager Finance & Operations
Solution Matrix (Telenor Franchises)
12.2011 - 11.2012
Certification (Partly) - Accounting And Finance
ACCA
B.Com - Accounting And Business Management
Karachi University
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