Ghulam Jelani
Virginia ,United States
Summary
Results-driven Sales & Marketing executive with 23+ years of experience leading national and regional sales operations, dealer network development, and revenue growth within the automotive sector. Proven expertise in strategic planning, channel management, supply chain coordination, SAP ERP projects, and data-driven decision-making. Strong leader with a track record of building high-performing teams, optimizing profitability, and expanding market presence.
Overview
23
23
years of professional experience
2
2
years of post-secondary education
Work History
General Manager Sales Marketing
Transferred from Atlas Honda to Shirazi Trading(Group Company)
Lahore, Pakistan
04.2023 - Current
General Manager Sales Marketing
Transferred from Atlas Honda Pakistan to Shirazi Trading Co. (Pvt.) Ltd.,
Lahore, Pakistan
01.2003 - Current
- Lead the national sales and marketing strategy to drive revenue growth and market expansion.
- Build and mentor high-performing sales and marketing teams.
- Manage dealer networks, pricing structures, and channel performance.
- Oversee forecasting, budgeting, and KPI tracking using modern analytics tools.
National Sales Manager
Atlas Honda Pakistan
Lahore, Pakistan
04.2016 - 03.2023
- National Sales Manager Apr 2022 - Mar 2023 Pakistan.
- Directed nationwide sales operations and customer relationship strategy.
- Developed and implemented strategies to increase sales revenue.
- Led forecasting, sales execution, and performance optimization initiatives.
- Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies.
- National Manager Dealer Development(Business Development) Jul 2019 - Mar 2022
- Expanded and optimized dealer network across multiple regions.
- Implemented dealer performance frameworks and training programs.
- National Manager, Parts Sales. Apr 2016 - Jun 2019
- Managed nationwide spare parts sales, logistics coordination, and stock planning.
- Developed national sales strategies to enhance market presence and brand visibility.
Regional Manager - Spare Parts
Atlas Honda Pakistan.
Faisalabad / Lahore |
04.2006 - 03.2016
- Regional Manager - Sales Atlas Honda Pakistan, Lahore | Apr 2012 - Mar2016
- Led regional sales strategy and dealer performance management.
Conducted market and competitor analysis to guide pricing and marketing plans. - Managed team performance through regular evaluations and constructive feedback sessions.
•Regional Manager - Spare Parts
Atlas Honda Pakistan, Faisalabad / Lahore | Apr2006 - Mar 2012
- Controlled inventory value, consumption trends, and logistics performance.
- Reduced lead times and improved spare parts.
- Developed annual budgets for each district within the region.
IT Project Manager - SAP
Atlas Honda Pakistan
Karachi
04.2005 - 03.2006
- Coordinated SAP ERP implementation project activities.
- Led project planning efforts for IT system upgrades and integrations.
- Worked with cross-functional teams to support system rollout and user adoption.
Area Sales Manager
Atlas Honda Pakistan, Multan
Multan
01.2003 - 03.2005
- Managed territory sales operations and dealer relationships.
- Achieved consistent sales growth and market penetration targets.
- Conducted market analysis to identify customer needs and trends.
- Managed a team of sales representatives, providing guidance and support.
Education
Microsoft Power BI
LUMS (Centre of Continuing Education Studies)
03.2025 - 04.2025
MBA - Marketing
Quaid-i-Azam University Islamabad
Islamabad, Pakistan 01.2001 - 01/2003
Leadership Grid Seminar -
Grid International, Inc., USA
03.2016 - 04.2016
Bachelor of Commerce - B Com -
Bahauddin Zakariya University
Multan 01.1997 - 01.1999
Post Graduate Diploma - Computer Science
Govt. Technical Teachers Training College
Faisalabad, Pakistan10-2001
Diploma in Business Administration - Advanced Business Management Program, Business Strategy
Institute of Business Administration
Karachi, Pakistan12-2014
My SAP ERP Implementation - Sales and Distribution
SIEMENS
KarachiProgram On Design Management - Japan
AOTS(JAPAN)
Japan10-2016
Sales Force Management -
LUMS
03-2006
Introduction To Data Analytics - IBM (Online)
IBM Online
11-2025
Skills
- Sales & Marketing Strategy (National & Regional)
- Dealer Network Development & Channel Management
- B2B Key Account Management
- Business Development & Market Expansion
- Revenue Growth, Pricing & Profitability Management
- Spare Parts Operations, Inventory & Supply Chain Management
- Sales Forecasting, Budgeting & KPI Performance Tracking
- Customer Experience (CX) & Relationship Management
- Team Leadership, Training & Performance Management
- ERP (SAP SD Module), Process Optimization & Project Coordination
- Data Analysis & Reporting (Power BI, IBM Data Analytics – Fundamentals)
- Managerial & Leadership Development (Effective Managerial Skills Workshop)
- Contract Negotiation, Stakeholder Communication & Commercial Deal Structuring (Negotiation Skills Training)
Languages
Urdu
First Language
English
Intermediate
B1
Timeline
Microsoft Power BI
LUMS (Centre of Continuing Education Studies)
03.2025 - 04.2025
General Manager Sales Marketing
Transferred from Atlas Honda to Shirazi Trading(Group Company)
04.2023 - Current
National Sales Manager
Atlas Honda Pakistan
04.2016 - 03.2023
Leadership Grid Seminar -
Grid International, Inc., USA
03.2016 - 04.2016
Regional Manager - Spare Parts
Atlas Honda Pakistan.
04.2006 - 03.2016
IT Project Manager - SAP
Atlas Honda Pakistan
04.2005 - 03.2006
Area Sales Manager
Atlas Honda Pakistan, Multan
01.2003 - 03.2005
General Manager Sales Marketing
Transferred from Atlas Honda Pakistan to Shirazi Trading Co. (Pvt.) Ltd.,
01.2003 - Current
MBA - Marketing
Quaid-i-Azam University Islamabad
01.2001 - 01/2003
Bachelor of Commerce - B Com -
Bahauddin Zakariya University
01.1997 - 01.1999
Post Graduate Diploma - Computer Science
Govt. Technical Teachers Training College
Diploma in Business Administration - Advanced Business Management Program, Business Strategy
Institute of Business Administration
My SAP ERP Implementation - Sales and Distribution
SIEMENS
Program On Design Management - Japan
AOTS(JAPAN)
Sales Force Management -
LUMS
Introduction To Data Analytics - IBM (Online)
IBM Online