Volunteer Work
FURQAN ALI KHAN
Marketer
Karachi,Sindh
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
- BRAND MANAGER: Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance. Experienced in sales planning, marketing strategies and advertising development over a 09-years career. Proficient in growing categories, managing inventory and tracking results to optimize campaigns. Creative, forward-thinking and profit-minded.
Overview
6
6
years of post-secondary education
10
10
years of professional experience
2
2
Languages
Work History
Deputy Marketing Manager
Forhan's Private Limited
Karachi, Pakistan
07.2016 - Current
- Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Improved Oral Care segment product margin by 45% through assessment of customer trends.
- Worked with marketing teams to create, deploy and optimize effective campaigns for corporate clients.
- Provided research and development on oral care, skin care and hair care products to showcase benefits and retain customers.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Contributed to daraz mall campaign that resulted in 55% increase in customer engagement.
- Created BTL marketing campaigns, which resulted in 250% increase in revenue.
- Supervised all marketing and planning activities to exceed LMTs segment sales and margin goals.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Determined target demographics and devised strategic marketing initiatives to reach target audiences.
Marketing Executive
Forhan's Private Limited
Karachi, Pakistan
05.2012 - 06.2016
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Completed and submitted monthly and yearly sales vs marketing spent reports to support executive decision making.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Launched marketing activities for new product lines and market penetration.
- Increased sales by 10% by assessing, distinguishing and synchronizing media monitoring reports with target market.
Internship Student
WILHELMSEN SHIPS SERVICES
Karachi, Pakistan
06.2010 - 07.2010
- Performed tasks in different department, acquired and utilized marketing professional communication, also conducted research base analysis to achieve business goals while achieving optimum customer satisfaction.
- Introduced and delivered highly creative and exciting ideas to appeal clients, also negotiated on timeline and expectations.
- Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs using MS Office suite.
Management Trainee
AL ABID SILK MILLS LTD
Karachi, Pakistan
08.2008 - 08.2009
- Rendered expert services and contributed positively to the team efforts, worked collaboratively in the regional markets of USA & Europe, developed and executed customer orders and marketing with strategic planning based on customer needs.
- Strategically positioned to negotiate orders within the given parameters and resources, produced planning from Yarn to shipment, and coordinated with processing & Q.A team to review the quality issues and resolving the problems.
Education
MBA - Marketing
09.2009 - 12.2011
- Coursework in brand management, sales management and entrepreneurship.
BACHELOR oF ENGINEERING - TEXTILES
04.2004 - 04.2008
- Coursework in spinning, weaving and dyeing.
- Graduated with 3.29 CGPA.
- Internships in Baig spinning mils in spinning sector, Naveena industries in weaving sector and Alkaram textile mill in wet processing sectors.
- Final year project in Clariant Pakistan Ltd. and done training there.
- Attended seminar in SGS Pakistan Ltd.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Direct marketingMarketing planResearch
Promotions and marketing strategies
Targeted marketing campaigns
Margin monitoring
Category growth
Strategy development
Social Media Campaigns
Accomplishments
- Managed production of Forhan's Silkona Shampoos from concept creation to launch.
- Supported BTL campaigns that resulted in a 45% increase in customer engagement.
- Resolved product issue through consumer testing.
- Supervised team of 10 staff members.
Interests
Travelling
Timeline
Deputy Marketing Manager - Forhan's Private Limited
07.2016 - Current
Marketing Executive - Forhan's Private Limited
05.2012 - 06.2016
Internship Student - WILHELMSEN SHIPS SERVICES
06.2010 - 07.2010
Shaheed Zulfikhar Ali Bhutto Institute Of Science & Technology - MBA, Marketing
09.2009 - 12.2011
Management Trainee - AL ABID SILK MILLS LTD
08.2008 - 08.2009
Hamdard University - BACHELOR oF ENGINEERING, TEXTILES
04.2004 - 04.2008