Furqan Hameed

• Prepare and analyze Investment proposal for new Kitchen projects by forecasting CAPEX and OPEX with global team.
• Monitor, Manage and Achieve monthly and yearly revenue targets against investment cost per order, vendor and vertical.
• Monitor and increase Reorder rate, Seamless orders, and Incident rate to ensure smooth customer experience.
• Give plan to Marketing team for pushing new Vendors, deals, publish new and communications across marketing tools.
• Ensure MoM growth in GMV, RPO and Basket size with sales and deals mix.
• Monitoring & ensuring profitability target for vertical and vendors.
• Manage and develop long-term relationships with key partners by Monthly performance review by liaisoning between vendor & internal stakeholders.
• Ensuring menus are fully optimized; DLP and DLD at 100% and vendor customizing offers are per trade zone.
• Assist Ops team in performance measurement for Rating, fail rate, offline hours, delivery time and other key metrics, ensuring vendors’ operations are fully optimized.
• Assist logistic team by forecasting weekly order number
• Long term partnerships to expand business to multiple kitchens.

Key Achievements as Growth Manager

• Achieved MOM 140% growth on number of orders
• Achieved 3 months Profitability targets in 2 months.
• Reduced Marketing cost per order by 45% in April- August 2021.
• Increase share of Organic orders by 25%
• Maintained healthy Basket Size
• Improved Food, Packaging and Punctuality ratings from 3.4 to 4.2.
• Signed Burger King on Loyalty for 10 Kitchens
• Increased Revenue/order by 132% in 2021 With same Cost/order.

• Responsible for Sales and Key Accounts Management in Sukkur.
• Responsible for signing up local restaurants, promoting local heroes
• Work closely with Key Accounts for their growth, managing their business and promoting it with Marketing and Trade tools.
• Leading a business acquisition team of 2 Business Development Associates, 1 Account Manager & 1 Commercial coordinator .
• Continuously monitoring team's performance by KPIs/Metrics and motivating them to achieve targets.
• Working closely with the marketing department to develop marketing strategies for Vendors.
• Support of the restaurant partners in the constant improvement to a top online delivery service by establishing & maintaining strong relationships with customers, vendors, and prospects.

Key Achievements as City Manager

• Signed Sukkur IBA on Corporate account
• Signed inventory on flat 30%, best in country.
• Supported expansion to Launch Larkana & Nawabshah City.
• Supported expansion to Launch Nawabshah City Successfully
• Crossed 1000 orders per day in 2.5 months, record for a tier B city
• On boarded 90% of Big brands available in City(Butt Karahi, Kareems Food, Shikarpur Sweets, Dolphin bakers chain)

Leading a team of 2 Handling Distributors, 6 TSEs and 25 Sub-Distributors across Hyderabad outstation. I contribute volume of 4,200 Tons (PET) and 8,400Tons (HOD) to Hyderabad region and bring the monetary value of 380 million Rupees/ year.

• Lead the regional sales operation network

Develop and execute field sales strategies through integrated commercial planning for Assigned Area

• Effectively Manage, Coach and Motivate Nestle Direct Salesforce (4) and Distributors (21) and their sales force (52)
• Liaise with RSM & business functions to drive Area sales initiatives.
• Implement channel, category, customers, and area plans to expand business capacity of current stakeholders.
• Designing trade schemes and team incentives to optimize team performance and achieve the desired results.
• Regular monitoring of trade spends to achieve the desired sales through efficiently utilizing sales budget.
• Successfully implemented GWP (Good warehouse practices) at my warehouse acknowledged by management.
• Ensuring successful execution of Nestle Trade innovations/ Launches by best in the class POP splash

Managing Business portfolio of P&G in CBD category, Mainly focusing on Wholesale, MM,HFS, Cosmetics & Pharma segment, looking over the business of Rs. 200 million/year. Responsible for executing and implementing Channel & Category wise sales fundamentals and company deployed strategy within territory to achieve company’s numeric & Non-Numeric Targets.

• Achieving brand wise targets by sales fundamentals of the company
• Responsible for volume/Distribution/Coverage target achievement

•Ensuring Growth over last year from each Channel, Category, Brand, Customer, SR to Section level.

• Business Development by enhancing In-store Fundamentals
• Achieving Pre & Spot sell , Category & Channel targets.
• Responsible to plan/prepare a clear & organized Journey Plan to increase productivity/efficiency
• Shopper Based Value via implementation of Shopper Based Design Standards
• Responsible for deploying different brand initiative and their POP material and merchandising
• Maintaining sustainable contribution mix of the channel in territory

Analyze data derived from consumer engagement activities to provide key insights as a basis for decision making by the Regional Manager

• Harmonize and liaison for execution of BTL activities
• Retail Activation planning, Execution, and reporting.
• Event Planning, Budgeting, Execution & post-Execution reporting.
• LMT Management-Availability & Visibility of Warm & Chill Stock by integrating Acquired Spaces
• Retail Activation planning, Execution, and reporting.
  POSM, Execution, and after execution reporting
• Town Storming- Acquiring Distributors, Converting Competition Handlers & POSM Placement
• Focusing on high business outlets of Competitor and making plans to convert them and maintain Healthy relation
• Conducing E.D.S, Outlet Mapping, Routes and Beats Designing, Frequency Planning Increase Numerical and weighted market share.
• Plan for and Handle Distributors by Using EDS & Mapping to create Routes & Beats to ensure availability at every seller. Getting secondary targets achieved by TSO’s.
• Implementing customized distribution models for market needs.