Fatima Zahir
Digital Marketing Executive
Islamabad,IS
Summary
Hey, ❌ Scrolling! Are You Facing Any Such Problems With Your Ads Like "Not Profitable?" Hard to Scale?" "High Cost Per Lead?" "Low-quality Leads?" "Low Conversion Rate? ⤵
My expertise in this area has earned me a reputation as a performance marketing specialist, and I have helped numerous clients grow their profits through effective marketing strategies and campaign management.
I work with e-commerce, local businesses, B2B companies, and SaaS providers across sectors like dental, beauty, food, sports, luxury, automotive, education, health and wellness, technology and IT services, and EdTech.
My services include:
- Google Tag Manager Audit & Implementation
- Implementation of Google Ads Conversion Tracking (GACT), Meta Pixel, LinkedIn Insight Tag, Reddit Pixel, X (Twitter) Pixel, and TikTok Pixel
- Enhanced Conversions
- Server-Side Tracking
- Offline Conversion Tracking
- Consent Mode V2 with Cookiebot and GTM Integration
- Enhanced E-commerce for Shopify and WooCommerce
- New Customer Data & Cart Data All of it comes with a break-even guarantee!
Connect with me to learn more about it. I encourage you to read my reviews and see how I have helped other business owners just like you.
Overview
6
6
years of professional experience
7
7
Certifications
Work History
Digital Marketing Executive
FZFunnel
02.2023 - 08.2024
- Develop and implement data-driven digital marketing strategies across various channels, including Google Ads, SEO, and social media, to drive traffic and increase brand visibility. Focus on achieving a 20% increase in website traffic within the first three months of campaign execution.
- Manage Google Ads and Google AdWords campaigns, optimizing keywords, ad copy, and audience targeting to maximize return on ad spend (ROAS). Aim for a ROAS of 400% and a reduction in cost-per-click (CPC) by 30% through continuous A/B testing and performance analysis.
- Analyze campaign performance metrics using Google Analytics, measuring key performance indicators (KPIs) such as conversion rate, cost-per-acquisition (CPA), and bounce rate. Implement strategic adjustments based on data insights to achieve a conversion rate increase of 15% and reduce CPA by 25%.
- Create and oversee social media marketing campaigns that engage target audiences and enhance brand loyalty, aiming for a 50% increase in social media followers and a 40% boost in engagement rates over a six-month period.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business goals, ensuring cohesive and effective campaign execution that drives measurable business growth.
Digital Marketing Manager
CrawlBytes
05.2021 - 01.2023
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and revenue growth, achieving a 20% increase in website traffic and a 15% boost in conversion rates.
- Manage and optimize multi-channel campaigns across social media, email, SEO, and PPC, ensuring a minimum Return on Ad Spend (ROAS) of 4:1 and a 25% reduction in customer acquisition cost.
- Lead and mentor a team of marketing professionals, fostering collaboration and innovation to meet key performance indicators (KPIs) such as a 30% increase in social media engagement and a 10% improvement in customer retention rates.
Google Ads Expert
Smart Intellect
06.2018 - 02.2021
- Plan and execute data-driven digital marketing campaigns across multiple platforms, resulting in a 35% increase in online sales and a 20% growth in qualified leads within six months.
- Optimize website content and user experience (UX) to enhance SEO rankings, leading to a 50% increase in organic traffic and a 25% reduction in bounce rate.
- Coordinate cross-functional teams to align marketing strategies with business goals, successfully driving a 15% improvement in customer lifetime value (CLV) and a 30% growth in social media followers.
Education
Master of Science - Sociology
International Islamic University Islamabad
Islamabad 04.2001 -
Bachelor of Arts - Social Sciences
Quaid E Azam University Islamabad
Islamabad, Pakistan 04.2001 -
Skills
Search Engine Optimization
Keyword Research Analysis
Copywriting and editing
Google Analytics understanding
Google Analytics Setup
Content Marketing Strategy
Landing Page Design
Digital Branding Strategies
E-commerce Marketing
Marketing Automation Tools
HTML and CSS Knowledge
Conversion Rate Optimization
Social Media Marketing
Digital Marketing
Social Media Campaigns
Social Media Strategy
SEO Optimization
Social Media Management
Google Analytics
Problem-Solving
Google Adwords
Competitor Analysis
Excellent Communication
Problem-solving abilities
Time Management
Lead Generation Campaigns
Time management abilities
Self Motivation
Campaign Planning
Marketing strategy
Multitasking Abilities
Market Research
Marketing Strategy Development
Marketing campaigns
Social Media Platforms
Market Analysis
Computer Proficiency
Campaign Performance Tracking
Marketing and Advertising
Analytical Thinking
Strategic Marketing
Analytical Skills
B2C Marketing
Certification
AI-Powered Performance Ads Certification, Google Skillshop
Timeline
AI-Powered Performance Ads Certification, Google Skillshop
02-2024
AI-Powered Shopping ads Certification, Google Skillshop
02-2024
Google Ads Search Certification, Google Skillshop
02-2024
Google Ads Display Certification, Google Skillshop
02-2024
Google Ads Creative Certification, Google Skillshop
02-2024
Grow Offline Sales Certification, Google Skillshop
02-2024
Google Ads - Measurement Certification, Google Skillshop
02-2024
Digital Marketing Executive
FZFunnel
02.2023 - 08.2024
Digital Marketing Manager
CrawlBytes
05.2021 - 01.2023
Google Ads Expert
Smart Intellect
06.2018 - 02.2021
Master of Science - Sociology
International Islamic University Islamabad
04.2001 -
Bachelor of Arts - Social Sciences
Quaid E Azam University Islamabad
04.2001 -