Fatima Sharif
Lahore, Punjab
Summary
Digital marketing professional with a strong drive for continuous learning and growth. Equipped with a solid educational background and the ability to quickly grasp new concepts, I excel at executing high-impact online campaigns and data-driven strategies. Adept at branding, content marketing, social media management, and email marketing, with a keen eye for detail and a results-oriented mindset to drive business success.
Overview
2
2
years of professional experience
Work History
Digital Marketing Executive
Institute of Government & Public Policy
12.2023 - 11.2024
- Developed and implemented a content strategy to maximise audience engagement.
- Managed and expanded social media accounts, significantly enhancing brand awareness and audience engagement.
- Achieved a 92% increase in social media following within the first six months, exceeding initial job performance targets.
- Designed and managed a content calendar using Trello and HubSpot.
- Created marketing materials such as SM posts, brochures, flyers, banners etc. using Canva and Adobe Illustrator.
- Executed email marketing campaigns using HubSpot and Instantly, conducting A/B testing to optimise performance.
- Cleaned and managed email marketing data using Excel and HubSpot.
- Implemented SEO strategies within blogs on the official website to improve search engine visibility, organic traffic.
- Analysed and reported marketing performance on a monthly basis to identify strengths and weaknesses,
- Nominated twice and won once for Employee of the Month for exceptional performance and high output.
Marketing Administrator
Green Mileage Limited
11.2022 - 08.2023
- Identified the target market by conducting extensive research on the target audience, competitors, and industry trends
- Assisted in the development of a comprehensive marketing plan that included strategies for reaching the target audience, promoting the product, and measuring success.
- Assisted in the development of a brand identity and visual elements.
- Created marketing materials such as brochures, flyers, and presentations to be used in events, trade shows and more.
- Identified potential partners, sponsors and other collaborations to help promote the company.
Education
Master of Arts - Marketing
University of Sunderland
Sunderland, England10-2022
Bachelor of Arts - Business And Marketing Management
SEGi University
Subang Jaya, Malaysia 08-2020
Skills
- Content marketing strategy
- Email marketing campaigns
- Search engine optimisation
- Data-driven decision making
- Social media marketing
- Graphic designing
- Data analytics and reporting
- Website management
- Copywriting
- A/B Testing
- Data Cleaning
Timeline
Digital Marketing Executive
Institute of Government & Public Policy
12.2023 - 11.2024
Marketing Administrator
Green Mileage Limited
11.2022 - 08.2023
Master of Arts - Marketing
University of Sunderland
Bachelor of Arts - Business And Marketing Management
SEGi University
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