Fatima Nadeem
Karachi, Sindh,SD
Summary
Adeptly managing diverse priorities while maintaining a positive outlook and unwavering dependability. Having successfully navigated complex tasks with precision and contributed to team goals by willingly taking on added responsibilities. An agile individual who thrives in fast-paced environments, bringing proactive problem-solving and adaptability to drive continuous improvement and simultaneously fostering a supportive work culture through collaboration and innovation.
Overview
3
3
years of professional experience
Work History
National Category Manager
Bazaar Technologies
Karachi , SD
2024.01 - Current
- Researched, prepared for and led supplier negotiation process for managed category
- Expanded scope of work by managing non foods categories across 10 cities
Category Manager
Bazaar Technologies
Karachi , SD
2023.01 - 2023.12
- Maximized category turnover through proactive management strategies
- Generated PKR 93M+ in absolute net revenue for responsible categories with +100% growth from last year
- Executed multiple exclusive and strategic deals generating incremental GMV of PKR 300M+ and net revenue of PKR 25M+
- Unlocked partnership with key FMCG player in KLI and helped improve revenue by +25%
- Built strong cadence with key internal stakeholders to plan and execute campaigns to aid sellout
Category Lead
Bazaar Technologies
Karachi , SD
2022.05 - 2022.12
- Foster strategic partnerships with key FMCGs for mutual growth and helped increase GMV by +55% over 5 months.
- Extensively analyzed data to help take strategic calls and drive actionable for business growth.
- Helped execute CM3 +ve strategic wholesale deals on non core SKUs
- Analyzed market trends to identify growth opportunities and mitigate risks, contributing to +3% increase in category profitability.
- Collaborated with marketing and go-to-market teams to develop effective promotional campaigns and driving customer engagement and loyalty.
Assistant Category Manager
Pandamart - Foodpanda
Karachi , SD
2021.10 - 2022.04
- Accountable for PKR 60M+ portfolio monthly with average margins of +20%.
- Planning and executing campaigns with top CPG companies to ensure business growth and health.
- Collaborating and interfacing with operations and logistics functions to maximize store performance and service levels.
- Negotiating contractual alignments by average of +5% and ensuring vendor exclusivity to ensure business profitability goals are met.
- Managed and implemented weekly and long term promotional plans to exceed sales and margin goals by 18%.
Commercials Associate
Pandamart - Foodpanda
Karachi , SD
2021.04 - 2021.10
- Establishing and maintaining relationships with existing and new vendors for business growth
- Conducting market surveys and visits to identify gaps in assortment and brands
- Executed data driven decision making to increase category GMV by 600% and basket size by 40%
- Designed and executed 20+ campaigns with key vendors to increase GMV by 200%
- Maintaining cross-functional relationships with relevant stakeholders to ensure maximum output
- Liaising with marketing team to ensure maximum visibility of brands and assortment
Education
BBA - Marketing
Institute of Business Administration
Karachi, Sindh, Pakistan06.2021
Skills
- Data Analysis
- Category development
- Supplier Relations
- Performance Metrics
- Supplier Contracts
- Adaptability
- Communication
Accomplishments
- Negotiation skills
- Communication skills
- Analytical skills
- Leadership
- Adaptability
Timeline
National Category Manager
Bazaar Technologies
2024.01 - Current
Category Manager
Bazaar Technologies
2023.01 - 2023.12
Category Lead
Bazaar Technologies
2022.05 - 2022.12
Assistant Category Manager
Pandamart - Foodpanda
2021.10 - 2022.04
Commercials Associate
Pandamart - Foodpanda
2021.04 - 2021.10
BBA - Marketing
Institute of Business Administration
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