Fatima Khoula
Digital Marketing Analyst
Lahore,Punjab, Pk
Summary
Professional Digital Marketer with 5+ years of experience in managing campaigns across local and international markets. Known for strategic thinking, market insight, and delivering measurable results through SEO, PPC, social media, email marketing, and content strategies. Passionate about connecting with target audiences and driving consistent growth.
Overview
9
9
years of professional experience
4036
4036
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Digital Marketing Specialist
EFT
01.2023 - 12.2024
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Helped clients develop website portals and social media pages to promote businesses.
Digital Marketing Manager
Simplelogix
09.2022 - 03.2023
- Develop and oversee the implementation of growth marketing campaigns, with a focus on email marketing, content marketing, social media marketing, and paid advertising.
- Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great UI/UX.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Develop and oversee website design/development changes (in collaboration with relevant internal teams) for better user experience, aligned with current marketing campaigns.
- Generate creative ideas and perform activities for creating brand awareness.
Digital Marketing Specialist
Top Solutions Pvt Ltd
05.2021 - 08.2022
- A private run real estate marketing firm, that deals in development ,marketing, dealership and consultancy.
- Managed design conceptualization, milestones and customer feedback.
- Design digital media campaigns aligned with business goals. Coordinate the creation of digital content (e.g., website, blogs, press releases and podcasts).
- Establish company's web presence to boost brand awareness.
- Maintained a strong online company voice through social media. Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
- Planned and launched social media & local promotional campaigns for sales generation.
- Suggest and implement direct marketing methods to increase profitability. Stay up-to-date with digital media developments and new social media tools and its techniques.
Social Media Manager
Multiways Associates
10.2020 - 04.2021
- Digitalized property listings of Multiways Associates & Builders.Helped in finding the residential and commercial properties through property management groups.
- Worked on Zameen.com web portal for real-estate inventory management.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Managed cross-platform social media profiles, enhancing brand consistency and messaging.
IT Engineer
IEEEP
02.2020 - 09.2020
- Dedicatedly worked on the official website of IEEE.
- Worked on Higher Education Commission (HEC) directed software ( Open Journal System) OJS.
- Experienced in scholarly publishing, editing,web designing, project management and CMS.
- Worked on Adding/ Uploading of Research articles related to engineering discipline and time to time Processing, Publishing & maintaining the articles at website of OJS(Open Journal System).
- Managed company's social media platforms.
- Installed and configured appropriate software and functions according to specifications.
- Liaise with vendors and other IT personnel for problem resolution. Deals with the company related IT Projects with the latest tools and technology.
- Maintain data repository of planning wing needed time to time for presentation.
Assistant IT Executive
Sui Northern Gas Pipeliness Limited
03.2016 - 08.2019
- Maintained excellent attendance record, consistently arriving to work on time.
- Used Microsoft Word and other software tools to create documents and other communications.
- Developed team communications and information for meetings. Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Identified issues, analyzed information and provided solutions to problems. Demonstrated respect, friendliness and willingness to help wherever needed.
- Delivered services to customer locations within specific timeframes. Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Deals with customer satisfaction by resolving issues.
Education
Computer And Information Sciences
Comsats University of Information & Technology
04.2001 - 09.2015
Fsc (Pre Engineering) - Computer Science
Govt College
Matriculation - Computer Science
St, Andrew's High School
Skills
Graphic design
Web design
E-commerce marketing
Social Media Marketing
Social Media Management
Project Management
Optimizing ROI
Campaign planning
Market research and analysis
Strategic Planning
Business Development
KPI Monitoring
Trend identification
Client Relationship Management
Google analytics setup
Influencer marketing
Certification
Shopify with e-commerce and affiliation marketing
Timeline
Shopify with e-commerce and affiliation marketing
05-2024
Digital Marketing Specialist
EFT
01.2023 - 12.2024
Digital Marketing Manager
Simplelogix
09.2022 - 03.2023
Digital Marketing Specialist
Top Solutions Pvt Ltd
05.2021 - 08.2022
Social Media Manager
Multiways Associates
10.2020 - 04.2021
IT Engineer
IEEEP
02.2020 - 09.2020
Assistant IT Executive
Sui Northern Gas Pipeliness Limited
03.2016 - 08.2019
Computer And Information Sciences
Comsats University of Information & Technology
04.2001 - 09.2015
Fsc (Pre Engineering) - Computer Science
Govt College
Matriculation - Computer Science
St, Andrew's High School