Fatima Khan
Art Director
KARACHI EAST (U)
Summary
Creative Event Planner & Visual Merchandiser with 4 years and 9 months of experience in visual arts, event management, and marketing. Demonstrated ability to build strong professional networks and lead diverse projects with precision. Committed to maintaining a high level of organization and methodical approach, with a comprehensive understanding of both theoretical and practical aspects of design and merchandising.
Overview
4
4
years of professional experience
13
13
years of post-secondary education
Work History
Art Director
Mosaic Decors & Events
Karachi, Sindh
1 2020 - Current
- Collaborated with cross-functional teams to ensure cohesive visual storytelling for events, product launches, pop-ups, and fashion shoots.
- Sourced and fabricated props and sets for shoots and events, tailored to specific demands and creative visions.
- Maximized project efficiency by managing deadlines, budgets, and client expectations.
- Developed marketing collateral to visually communicate campaign concepts.
- Built strong vendor relationships, ensuring seamless project execution.
- Managed art department budget, optimizing resources, and reducing costs.
- Led creative direction for product launches, contributing to increased sales.
- Oversaw video content production, enhancing brand storytelling.
- Negotiated contracts with vendors, securing high-quality outputs within budget.
- Conducted market research to inform creative direction and stay ahead of trends.
- Created innovative advertising campaigns, boosting brand awareness.
Visual Merchandiser
BLS - British Lingerie Studio
05.2024 - 08.2024
- Designed and managed the installation and restructuring of visual merchandising displays, including inventory monitoring and replenishment based on stock availability.
- Worked with store managers to implement new displays, promotions, and store layout changes.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
Visual Merchandiser
BLS - British Lingerie Studio
Karachi, Sindh
01.2024 - 03.2024
- Led captivating window displays at BLS - British Lingerie Store, blending classic charm with modern sophistication to enhance brand experience.
- Managed installation of visual merchandising displays, urging team to work with speed and accuracy while blending modern sophistication to enhance brand experience.
Set Designer
Sana Safinaz
Karachi, Sindh
03.2024 - 03.2024
- Collaborated with an influencer for Sana Safinaz's Mother-Daughter Eid edition, designing bespoke sets to infuse the photoshoot with authentic Eid vibes.
Designed versatile sets adaptable for various scenes and productions, while managing budgets effectively to ensure high-quality design without overspending.
Set Designer
Aleena and Fareena
Karachi, Sindh
12.2022 - 12.2022
- Formed a partnership with an influencer for a fashion shoot, enhancing brand visibility and collaboration.
Coordinated set design, propping, and decoration, executing designs that adhered to the overall creative vision and direction.
Event Manager
POPPY - IFG (Pvt) Ltd
11.2022 - 11.2022
- Orchestrated a successful product launch event for POPPY, focusing on brand awareness through strategic partnerships with micro-influencers.
- Spearheaded the design and implementation of decor and aesthetics, ensuring alignment with the brand's identity.
- Developed marketing materials and promotional campaigns to maximize event visibility and attendance.
- Managed event logistics from conception to completion, including live stage management and engagement activities like sound meditation and a nail art booth.
- Streamlined event planning processes and ensured smooth execution by coordinating with vendors and managing the budget effectively.
- Established key stakeholder relationships, fostering partnerships for future brand collaborations.
Set Designer
Esfir Jewels
Karachi, Sindh
04.2022 - 04.2022
- Partnered with an influencer previously associated with the brand, and devised strategic approaches to highlight key focal points in each design.
- Collected details about unique space features, constraints, themes, and budget limitations to develop optimal designs, ensuring execution aligned with the overall creative vision and direction.
Set Designer
Sana Safinaz
Karachi, Sindh
02.2021 - 02.2021
- Collaboration with an influencer who modeled for the brand.
- Delivered creative solutions for challenging spaces, transforming them into engaging environments.
Education
Diploma in Graphic Designing, Web Development and Social Media -
Institute of Business Management
Karachi, SD 06.2023 - 05.2032
BBA - Marketing
Institute of Business Management
04.2018 - 04.2022
Skills
- Art Direction
- Visual Merchandising
- Event management
- Retail design
- Marketing strategy & management
- Set Design & Production
- Project management
- Concept Development
- Advertising Campaigns
- Content Strategy
- Team Collaboration
- Problem-solving abilities
Timeline
Visual Merchandiser
BLS - British Lingerie Studio
05.2024 - 08.2024
Set Designer
Sana Safinaz
03.2024 - 03.2024
Visual Merchandiser
BLS - British Lingerie Studio
01.2024 - 03.2024
Diploma in Graphic Designing, Web Development and Social Media -
Institute of Business Management
06.2023 - 05.2032
Set Designer
Aleena and Fareena
12.2022 - 12.2022
Event Manager
POPPY - IFG (Pvt) Ltd
11.2022 - 11.2022
Set Designer
Esfir Jewels
04.2022 - 04.2022
Set Designer
Sana Safinaz
02.2021 - 02.2021
BBA - Marketing
Institute of Business Management
04.2018 - 04.2022
Art Director
Mosaic Decors & Events
1 2020 - Current
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