FARYAL ALI BHUTTO
Copywriter/Proofreader
Karachi
Summary
Talented Senior Copywriter with years of experience developing creative concepts and ideas for diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Senior Copywriter/Proofreader/Editor
Car Junction, PK
06.2021 - Current
- Researched, composed and edited marketing materials, emails, scripts, customer testimonials
- Wrote clear and attractive copies with a distinctive voice, including landing pages, email campaigns and other materials
- Worked as an integral part of the organisation to help execute varying range of projects
- Assisted with miscellaneous special projects or duties as needed
- Conceptualised content for multiple digital touch points
- Developed and implemented content strategies
- Assembled a team of junior copywriters and led them to deliver best-in-class work
- Helped my team hone the craft of writing copy
- Delegated tasks and maintained a record of my team’s work
- Crafted a brand image consistent with the organisation’s values.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Improved search result rankings with targeted SEO strategy.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share
Academic Writer (Remote)
Educon Limited, UK
03.2017 - 11.2017
- Conducted online research on specific topics and composed and delivered academic articles, essays and business reports
- Browsed various books and sites and researched on assigned topics
- Proofread and edited fellow writers’ work on several occasions
- Checked and revised content to meet requirements of institutions and clients.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Researched and wrote original content for case studies, emails and newsletters.
- Organized material to research and complete writing tasks.
Content Writer/Copywriter (Remote)
Hashtag Advertising, USA
09.2016 - 02.2017
- Working with the content keeper to adapt his knowledge into articles, stories summaries and more
- Editing content contribution from fellow writers to ensure readability and accuracy
- Writing scripts for advertisements
- Creating informational content for economic development websites
- Writing informational and biographical articles related to client's profession and personal interests for SEO marketing and online reputation improvement campaigns
- Doing extensive research on clients' backgrounds and topics related to their personal and professional interests in order to produce accurate and informative articles.
- Provided writing support in fast-paced environment for variety of public-facing materials.
Education
Master of Arts - English
Shah Abdul Latif University
Pakistan 01.2016 - 01.2018
Bachelor of Commerce (B.Com) -
University of Karachi
Pakistan 01.2012 - 12.2013
Skills
High level proficiency in Microsoft Office (Word, PowerPoint, Excel)
Knowledge of best SEO practices and ability to create quality content for better Search Engine Optimisation
Flexible writer for a variety of web and multi-platform applications
Proven multitasking skills and ability to work efficiently on multiple projects within strict deadlines
Proficiency in proofreading
Solid attention to detail
Ability to write fluently and persuasively whilst producing work with a high level of accuracy
Strong research skills
A compelling writing style
Expert in conversion copywriting and long-format copywriting
Excellent work ethic and a willingness to take the initiative and ownership to see things through to completion
Ability to work well under pressure within a fast-paced environment
Strategic, conceptual and detail-oriented
Ability to articulate and justify the creative output in a compelling and engaging manner
Can understand the roles and production constraints of different content types, especially video, motion graphics and copy
Ability to understand the target audience and write in multiple styles
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Senior Copywriter/Proofreader/Editor
Car Junction, PK
06.2021 - Current
Academic Writer (Remote)
Educon Limited, UK
03.2017 - 11.2017
Content Writer/Copywriter (Remote)
Hashtag Advertising, USA
09.2016 - 02.2017
Master of Arts - English
Shah Abdul Latif University
01.2016 - 01.2018
Bachelor of Commerce (B.Com) -
University of Karachi
01.2012 - 12.2013