Farooq Yaseen
Agribusiness Management
Doha,Qatar
Summary
Seasoned agribusiness professional with 10+ years of experience driving profitable growth across conventional and cutting-edge agricultural sectors. Proven expertise in controlled environment agriculture (CEA) and desert farming, successfully implementing innovative technologies and strategies to optimize yield, resource efficiency, and sustainability. Demonstrated leadership in managing diverse teams, fostering operational excellence, and navigating complex market dynamics. Passionate about revolutionizing agriculture and ensuring food security for the future.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
4
4
Languages
Work History
Agriculture Extension Officer
Mahaseel- Hassad Foods
Qatar
06.2023 - Current
- Provided comprehensive consultancy services to 30 farms with agricultural operations, including hydroponic farms (substrate and substrate-free), vertical farms, soil-based farms, and soilless farming systems
- Developed customized fertilizer recipes and pest control plans tailored to vegetables crops grown in controlled agriculture environment (hydroponic and soilless).
- Formulated crop planning strategies and budgets aligned with market demand, ensuring production of in-demand vegetables for maximum profitability and market saturation
- Collaborated closely with Ministry of Agriculture, Qatar and other relevant stakeholders to promote sustainable agricultural practices, align production with national food security goals, and foster a supportive regulatory environment for agricultural development.
- Facilitated sourcing of essential agricultural materials from reputable suppliers in Qatar, Jordan, and China, ensuring a reliable supply chain and cost savings while supporting local and international partnerships.
Agronomic Consultant and Marketing Manager
Farmdar Pvt Ltd
Lahore
05.2022 - 06.2023
- Provided expert agronomic consultancy to over 50 B2B and multiple B2C clients, leveraging knowledge and expertise in agriculture and digital technologies
- Led marketing initiatives, managing team of 8 inculding content creators, UI/UX designers, and digital marketers and channel sales professionals to effectively promote company's products across Meta, Google and YouTube.
- Analyzed marketing campaign performance and developed data-driven strategies to optimize ROI and maximize brand visibility
- Successfully expanded the B2B client base by on-boarding 84 sugar mills, providing them with innovative satellite-based technology for gate area detection, sugarcane acreage estimation, and yield prediction
- Contributed to the development of AI-powered tools that utilize satellite imagery to generate reports on nitrogen, phosphorus, and potassium levels in farmers' fields, empowering them to make informed fertilizer application decisions.
Area Sales Manager
Engro Fertilizer Company
Okara
07.2019 - 08.2020
- Spearheaded sales growth in Okara and Depalpur, achieving an impressive 132% of annual target within a six-month period
- Revitalized the sales channel, expanding the dealer network from 5 to 27 within six months, significantly enhancing market reach and distribution
- Effectively managed a team of 6 field officers, providing guidance, training, and support to maximize their performance
- Implemented innovative sales strategies and promotional activities, including farmers' meetings, Engro Baithak gatherings, and targeted campaigns, to drive sales and brand awareness.
Plant Protection Manager
Yousef Abdul Latif Jameel and Sons Agriculture Company
Al Qaseem
04.2016 - 04.2019
- Spearheaded the planning and execution of comprehensive spraying programs for date palms, ensuring effective pest and disease control
- Developed and implemented detailed budgets for plant protection activities, optimizing resource allocation and cost-effectiveness
- Conducted training programs for employees and workers, empowering them with the knowledge and skills to effectively manage plant protection operations
- Led the fight against the Red palm weevil, a devastating pest of date palms, implementing innovative detection techniques such as sniffer dogs, thermal cameras, and acoustic methods
- Achieved remarkable success in eradicating the Red palm weevil within the company's 300,000 date palm trees and around 10 km radius,earning recognition from the Ministry of Agriculture of Saudi Arabia
- Expanded the company's operations to include organic farming, initiating a project to establish an in-house compost formation facility with a capacity of 7,000 tons of compost per year
- Played a pivotal role in farm mechanization, introducing various machinery for weeding, spraying, compost application, pollination, and offshoot removal, resulting in a 60% reduction in labor costs and increased work efficiency and accuracy
- Successfully transitioned the entire farm from bubbler irrigation to a drip irrigation system, achieving a 30% reduction in water consumption
- Demonstrated entrepreneurial spirit by proposing and implementing a high-quality date outsourcing and marketing strategy, securing five farmers as vendors and successfully marketing the company's brand in central markets and hypermarkets at premium prices
- Actively participated in dates exhibitions, setting up and managing a stall to represent the company and promote its products.
Head of Plant Protection of Fruit and Vegetables
Astra Food Company
Tabuk
12.2012 - 10.2015
- Spearheaded the budgetting, planning and execution of spraying schedules for fruit and vegetables, ensuring effective pest and disease control
- Conducted training programs for employees, empowering them with the knowledge and skills to effectively manage plant protection operations
- Successfully implemented Global GAP and HACCP (Hazard Analysis and Critical Control Points) in fruit section.
- Led the implementation of CERES certification for the vegetable division.
- Pioneered the cultivation of vegetables in controlled environment agriculture (CEA) using hydroponic systems with substrates like coco-peat/rock-wool and substrate-free techniques like Nutrient Flow Technique (NFT) and DWC.
- Played a pivotal role in marketing the company's fruit and vegetables through a franchise network
- Represented the company at exhibitions, setting up and managing a stall to showcase products and engage with potential customers.
Technical Sales Officer
Syngenta Pakistan Ltd.
Raheem Yar Khan
12.2010 - 12.2012
- Consistently exceeded monthly and yearly sales targets, achieving a remarkable 100% success rate
- Maintained a strong customer base, nurturing relationships and fostering long-term partnerships
- Adept at analyzing customer needs and recommending tailored solutions, exceeding client expectations
- Proficient in building and managing a loyal customer base, ensuring repeat business and customer satisfaction.
- Actively participated in marketing campaigns, collaborating with team members to promote products and services.
- Demonstrated exceptional communication and interpersonal skills, building rapport with clients and colleagues alike
Education
MBA - Marketing
Lahore University of Management Sciences
Lahore, Pakistan 07.2020 - 06.2022
Master of Science - Agriculture
University of Agriculture Faisalabad
Faisalabad, Pakistan 08.2008 - 08.2010
Skills
Farming
Accomplishments
- Received the prestigious 'Best Channel Management Award' under the Special Recognition category from the CEO of Engro Fertilizers in January 2020, recognizing exceptional contributions to sales growth and channel optimization.
- Received 8 prestigious awards from Syngenta senior management in recognition of outstanding sales achievements.
Certification
Defensive Driving Certificate
Projects
1- Product Development (Slimming tea) For Hamdard Dawakhana Pvt Ltd. Pakistan.
(Dec 2021 - Mar 2022)
2- Implementation of strategies to ensure employee satisfaction and retention at Servaid Pharmacy ltd.Pakistan.
(Jul 2021 - Oct 2021)
3- Marketing Campaign design for SMEs in Lahore, Pakistan to increase their revenue and business growth.
(Mar 2021 - Jun 2021)
4- Supply chain Management during Covid-19 for Izhar Group Pakistan.
(Oct 2020 - Dec 2020)
5- Production and value addition of 7000 MT of compost for organic agriculture certification in Yousef Abdul Latif Jameel and Sons Agriculture Company, Saudi Arabia
(Jan 2018 - Jan 2019)
6- Mechanizing Agriculture Farm to reduce human intervention and operation cost reduction at Yousef Abdul Latif Jameel and Sons Agriculture Company, Saudi Arabia.
(Jan 2017 - Jan 2018)
7- Waste Reduction to create positive impact on environment in Astra Food Company Ltd. Saudi Arabia.
(Jan 2013 - Mar 2013)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Your most unhappy customers are your greatest source of learning.
Bill Gates
Timeline
Agriculture Extension Officer
Mahaseel- Hassad Foods
06.2023 - Current
Agronomic Consultant and Marketing Manager
Farmdar Pvt Ltd
05.2022 - 06.2023
MBA - Marketing
Lahore University of Management Sciences
07.2020 - 06.2022
Area Sales Manager
Engro Fertilizer Company
07.2019 - 08.2020
Prince 2
06-2018
Global GAP
03-2018
Plant Protection Manager
Yousef Abdul Latif Jameel and Sons Agriculture Company
04.2016 - 04.2019
CERES (Organic)
03-2013
Head of Plant Protection of Fruit and Vegetables
Astra Food Company
12.2012 - 10.2015
Selling Skills
02-2012
First aid
01-2012
Defensive Driving Certificate
02-2011
Technical Sales Officer
Syngenta Pakistan Ltd.
12.2010 - 12.2012
Master of Science - Agriculture
University of Agriculture Faisalabad
08.2008 - 08.2010
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