Farishta Munir
Lusaka, Zambia
Summary
Strategic marketing professional with over 2.5 years of experience driving FMCG brand growth, consumer engagement, and category profitability. Proven track record in leading high-impact marketing campaigns, vendor relationship management, and data-driven decision-making to boost sales and market share. Adept at translating consumer insights into marketing strategies that resonate across diverse markets. Strong collaborator with cross-functional teams to execute integrated marketing plans and deliver measurable results.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
Work History
Category Specialist – FMCG
Foodpanda
02.2021 - 09.2023
- Developed and executed national marketing campaigns tailored to consumer preferences, achieving a 67% conversion rate and significant uplift in brand engagement.
- Managed a portfolio of 62+ FMCG vendors, focusing on snack foods and fast-moving consumer categories, aligning product placement with market trends.
- Spearheaded marketing initiatives that increased category profitability by 23% year-over-year through promotional planning and performance optimization.
- Conducted in-depth sales forecasting and performance reporting, driving a 40% increase in category sales and informing strategic marketing decisions.
- Collaborated with cross-functional teams (commercial, supply chain, finance) to execute go-to-market strategies and exceed monthly KPIs.
- Strengthened supplier partnerships, optimizing product assortment and marketing alignment with evolving consumer demand.
Operations Associate
Motive
09.2020 - 01.2021
- Streamlined and automated order processing systems, enhancing operational efficiency.
- Facilitated cross-departmental collaboration to optimize sales support.
- Led QA and UAT testing for Salesforce CPQ, refining pricing and quoting workflows.
- Validated product and pricing configurations in Zuora and Salesforce, ensuring accurate rollouts.
Education
MBA - Business Administration And Management
Lahore University of Management Sciences (LUMS)
Lahore 05.2023 - Current
BSc - Engineering Sciences
Ghulam Ishaq Khan Institute of Engineering Sciences & Technology (GIKI)
08.2016 - 07.2020
Skills
- Skilled in Microsoft Office tools
- Experience with Tableau data visualization
- Power BI analytics
- Salesforce data management
- Experience with Zuora billing
- Effective Communication
- Time Management
- Proactive Problem Solving
Accomplishments
- Panda of the Quarter, foodpanda Pakistan.
- Captain, GIKI Women’s Football Team.
- President External Relations, Women Engineering Society – GIKI.
Timeline
MBA - Business Administration And Management
Lahore University of Management Sciences (LUMS)
05.2023 - Current
Category Specialist – FMCG
Foodpanda
02.2021 - 09.2023
Operations Associate
Motive
09.2020 - 01.2021
BSc - Engineering Sciences
Ghulam Ishaq Khan Institute of Engineering Sciences & Technology (GIKI)
08.2016 - 07.2020
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