FARHAN HUSSAIN

1. Led a 360 marketing campaign for Naunehal, resulting in significant year-over-year sales growth in units and successful achievement of quarterly targets.

2. Executed digital campaigns, trade-level activities, and float activations for winter-related products, driving substantial sales growth through deep market penetration achieved via targeted trade initiatives.

3. SAFI massive campaign across Pakistan results 10% growth in overall sales.

4. Manage the marketing budget of PKR 250 Million.

5. Fiscal Year Planning of budget utilization of a given assigned portfolio.

6. Oversee creative design jobs, packaging designs, and content creation.

7. Strategize smart YouTube, Facebook and Instagram campaigns as per brand objective.

8. Collaborate with media buying agency to run the TV Commercial on top tier News and Entertainment genre. Currently working with WPP for Conventional and Digital Media buying.

9. TV Commercial creation of Multiple brands like Naunehal Baby Range, SAFI Syrup, Face wash and Facial Mask and Gulab Mist, Hair Oil and many digital content videos for other OTC products.

10. Visited markets periodically to assess product visibility and availability on shelves, analysing market dynamics and competitor activities.

11. Work with different vendors for quality work at sustainable prices.

12. Provide promotional material support to the sales team.

13. Strategically involved in the planning and execution of college activities in different cities of Pakistan to engage the female target audience for the SAFI brand.

14. Executed school activation campaigns to promote Naunehal Toothpaste in various cities. in different cities to promote Naunehal Toothpaste.

15. Planned and executed the Naunehal grand carnival of 5,000 students last year (2022-2023).

16. Organised corporate events for Hakim Mohd said award in Karachi in 2023 and 2025, showcasing brand presence and engagement.

17. Content creation by taking top-tier celebrities like Sarah Khan, Kinza Hashmi, Minal Khan and So forth to create a top of the mind.

18. Oversees the team to develop and maintain KPI Sheet, Digital and Conventional master sheet, and expense sheet.

19. Manage a team of 8 people (3 brand Executives, Graphic Designers, 4 Merchandisers).

20. Coordinated training programs for team members to improve expertise.

1. Ran the (360) Marketing campaign of Black cat talcum powder across Pakistan.

2. Successfully developed new brand communication strategy of Black cat talcum powder which is storytelling that engaged the target audience and indirectly promoted the brand.

3. Managed all marketing activities and led the branding team of five people.

4. Collaborated with media buying agency to finalise media plan encompassing electronic, print, and radio advertising.

5. Coordinated with vendors to develop various POS materials and ensured execution of sales promotion material across shops, including branded vinyl placement on front counters.

6. Closely worked with in-house creative team to create exceptional digital content on all our four pages of Facebook and other social media platforms.

7. Conducted analysis of primary and secondary sales data to identify trends.

1. Maintained strong client relationships as primary point of contact, identifying and addressing their business goals and needs.

2. Oversaw execution of digital campaigns from inception to completion, delivering projects on time and within budget.

3. Collaborated with clients and internal teams to develop digital advertising strategies that effectively aligned with client objectives.

4. Implemented data-driven insights to optimise platform usage.

1. Market Survey (2) days a week and came up with the sales promotion strategy and made Market survey reports.

2. Identified of consumer needs and areas of improvement through marketing research. Organised and Executed BTL activities through the internal team and BTL agency and monitored the impact of activities on Sales.

3. Liaised with a digital agency to promote the brand on social media platform and create awareness about the product by using different engagement posts.

4. Liaised with the agency to execute trade marketing activities on different shops which includes shop branding, Shelf Brand branding, placement of beauty advisor on different key retail outlets and so forth.

5. Liaised with Creative agency to develop and finalize the New and existing packaging along with designs of POS Material and other Gift Items.

6. Coordinated with media buying and planning agency to finalize the media plan of MDC & Italiano Hair Color along with Print Media.

7. Coordinated with different vendors regarding creating POS Material, Shop Banners, Gondola and other gift items which include Shirts, Mugs, Notebooks and so forth.

8. Actively worked on increasing the visibility and availability of the brand.

9. Set the targets of Sales promoters of MDC and Italiano hair colour and deploy the promoter in different outlets time by time.

10. Sales analysis of MDC and Italiano hair color (Region Wise, Channel Wise, Sku Wise & Variant Wise).

11. Properly prepared and maintained the records of bills which included POS Material Creation, Digital Service Monthly Fees, and Gift Products, and ensured the payment was made on time.