Azure TFS
Faiza Sattar
Lead Product Manager
Rawalpindi
Summary
Experienced and highly determined product manager, passionate about developing innovative methods to drive sales. Specializes in leading teams through product design and distribution. Comfortable working in fast-paced and deadline-driven environment.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Lead Product Manager
Payactiv
01.2021 - Current
- Leading and mentoring the team of product managers and business analysts to deliver prepaid card-centric features
- Working closely with other stakeholders including legal, sales, and marketing to gather their feedback Defining KPIs to measure the success of the product launch.
- Defining the GTM plans with other teams for the products.
- Set and analyze metrics to measure product performance.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Prioritized roadmap in order to achieve product goals and metrics.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Managed product demonstrations and testimonials for performance evaluation.
Senior Product Manager
Payactiv
01.2022 - 10.2022
- Consulted with product development teams to enhance products based on customer interest data.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Increased new users acquisition through targeted initiatives.
- Provided training and support to sales team members.
- Identified an area of the product funnel that was underperforming, and recommended improvements that led to a 18% increase in the card adoption.
- Identified target markets for promotional efforts via statistical analysis of demographic information and previous usership figures.
- Coordinated design meetings and decisions with internal departments and teams.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and propose product roadmap.
Product Manager
Payactiv
01.2021 - 09.2022
- Promoted to Product Manager, based on the keen interest and critical skills to solve the problems of users by proposing enhancements in the product
- Worked on the cards module of Payactiv, launched features like peer 2 peer payments that resulted in increased money movement.
- Worked on revamping the user journey for user acquisition including the analyzing payment gateway, payments processor and CIP process.
- Launched multiple card programs including prepaid and payroll cards with different partners like UKG and Onshift increasing the Payactiv's card user base.
- Developed new features that enabled the users to load cards and feasibly use the product to improve the cash flow.
- Worked with product leaders in revamping the complete app, improved the UI / UX behavior by changing the business model from B2B to B2C.
- Identifying gaps using different tools and A/B testing in user journeys to increase engagement and adoption.
- Performing competitive analysis of the features to launch new products in the market to increase the business value
- Involved in the complete journey of the feature launch, from the requirement gathering to the post-launch - enhancing the workflows after conducting user interviews.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
Test Engineer-II
07.2020 - 12.2020
- Assist in designing and implementing policies for testing and evaluating standalone and web- based software applications
- Testing of different APIs that are integrated into the application using Postman and
- SoapUI
- Communicate with the onshore development team and offshore Product Managers and designers
- Develop Test cases for every project and make sure to meet the defined/estimated timelines and efficient Testing of the Functional/Non Functional Requirements of the application
- Reviewing User Stories, Tasks, Test plans, Test Suits, Test Cases,s and TFS on a daily basis, and providing timely feedback
- Submission of user stories with relevant test data for UAT and assisting during the UAT
- Testing on wide applications with multiple databases like SQL and Aruro
- As a member of the Scrum team participated in daily standup meetings, project status meetings as well as retrospective meetings, and iteration reviews
- Performed exploratory testing - navigated through the website and experienced misbehavior of different browsers
- Regression testing of the applications once the feature testing is done
- Integration testing of the application, when the new feature is integrated with the existing app.
Quality Assurance Engineer
Sharp I-Tech
12.2017 - 06.2019
- Develop Test cases for every feature included in the release and make sure to meet the defined/estimated timelines and efficient Testing of the Functional/Non Functional Requirements of the application
- Performing pre-deployment sanity on QA servers before the deployment on production
- Performing post-deployment sanity on Production servers once the deployment has been done
- Performed exploratory testing - navigated through the website and experienced misbehavior of different browsers.
Machine Learning Intern
Untangle Solutions
10.2017 - 12.2017
- Worked on the automation of the auditing system
- Applied different algorithms to Train/Test the system on different samples of Audits
Education
Bachelor of Software Engineering -
Fatima Jinnah Women University
09.2013 - 08.2017
Skills
Product development
Strategic planning
Leadership
Market Analysis
Problem identification
Problem-Solving
Agile methodology
Multitasking Abilities
Additional Information
- Served as a Vice-chairperson in IEEE Women in Engineering, Islamabad section for the year 2018-20.
- Served as a project coordinator in IEEE SIGHT Islamabad section for the year 2017-18
- Served as Chairperson in IEEE FJWU student branch for the year 2016-17.
Software
JIra
Miro
Confluence
ChartIo
Salesforce
Hubspot
Postmen
SoapUI
Timeline
Senior Product Manager
Payactiv
01.2022 - 10.2022
Lead Product Manager
Payactiv
01.2021 - Current
Product Manager
Payactiv
01.2021 - 09.2022
Test Engineer-II
07.2020 - 12.2020
Quality Assurance Engineer
Sharp I-Tech
12.2017 - 06.2019
Machine Learning Intern
Untangle Solutions
10.2017 - 12.2017
Bachelor of Software Engineering -
Fatima Jinnah Women University
09.2013 - 08.2017