FAIZAN MUSTAFA
SEO Specialist
Lahore,PB
Summary
Results-driven SEO Specialist with 4+ years of hands-on experience delivering measurable organic growth for clients across the USA, UK, and Middle East. Currently working as SEO Executive at Rabaat (a food review platform by Mataly) and Rootblock Labs. Deep expertise in Google's AI-driven search landscape — including SGE, AI Overviews, and E-E-A-T optimization — enabling clients to maintain and grow visibility in the rapidly evolving post-AI search era.
Overview
5
5
years of professional experience
1
1
Certification
Work History
SEO Executive
Rabaat / Rootblock Labs
01.2023 - Current
- Manage full SEO strategy for Rabaat, a React-based food review platform, coordinating closely with developers
- Resolved JavaScript SEO challenges — ensuring React content is fully crawled and indexed by Googlebot
- Implemented E-E-A-T improvements: author pages, trust signals, and content credibility markers
- Coordinated technical SEO fixes: meta tags, schema markup, site architecture, and internal linking
- Handled client communication and project onboarding/delivery for Rootblock Labs
- Rabaat is a food review platform (product of Mataly); Rootblock Labs is a digital agency.
SEO Specialist
Self-Employed (Freelance)
01.2021 - Current
- Managed end-to-end SEO for 25+ WordPress and React-based websites across diverse industries
- Improved Google PageSpeed scores from 40 to 90+, significantly boosting Core Web Vitals (LCP, CLS, INP)
- Conducted comprehensive technical audits and resolved crawl/indexing issues including JavaScript rendering problems
- Built 1,000+ high-authority backlinks through targeted outreach and white-hat link building campaigns
- Increased organic traffic by 60% within 4 months through strategic on-page and off-page optimization
- Ranked competitive keywords to Top 10 Google positions within 3 months for multiple clients
- Optimized client content for Google AI Overviews — ensuring pages are cited in SGE responses
Education
BS - Digital Marketing
Virtual University of Pakistan
06.2026
FSC (Intermediate) - undefined
01.2022
Skills
- Technical SEO
- Schema Markup & Structured Data
- E-E-A-T Optimization
- Google SGE / AI Overview Optimization
- On-Page SEO
- WordPress & React SEO
- Core Web Vitals (LCP, CLS, INP)
- Keyword Research & Topical Authority
- Off-Page SEO & Link Building
- AI-Assisted Content Optimization
Certification
- Google Digital Garage – Fundamentals of Digital Marketing
- Google Analytics 4 (GA4) – Google Skillshop
Accomplishments
- Increased Domain Authority from DA 8 to DA 35 for a US-based niche website within 12 months.
- Reduced crawl errors by 80% through systematic technical SEO audits and fixes.
- Boosted referral traffic by 35% through targeted backlink and outreach campaigns.
- Successfully retained SGE/AI Overview visibility for 3 clients following Google's 2024 Helpful Content Update.
- Achieved 60%+ organic traffic growth in under 4 months for multiple client websites.
Tools And Software
- Ahrefs
- SEMrush
- Moz
- SurferSEO
- PageSpeed Insights
- CrUX
- Google Search Console
- WordPress
- RankMath
- Yoast SEO
- Google Analytics 4 (GA4)
- Screaming Frog
- Sitebulb
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
SEO Executive
Rabaat / Rootblock Labs
01.2023 - Current
SEO Specialist
Self-Employed (Freelance)
01.2021 - Current
BS - Digital Marketing
Virtual University of Pakistan