Faizan Azhar
Riyadh
Summary
Senior Sales Engineer with 6+ years of experience in industrial automation and technical sales, specializing in BMS, SCADA, control systems, and field instrumentation. Expertise in managing the full sales cycle, including RFX/RFQ/RFPs, techno-commercial proposals, negotiations, order closure, invoicing, and collections. Proven record of driving revenue growth, expanding market share, and building long-term client relationships through tailored solutions, cross-functional collaboration, and effective stakeholder engagement.
Overview
6
6
years of professional experience
Work History
Senior Sales Engineer
SETRA
Riyadh
06.2025 - Current
- Developed and expanded new client accounts by identifying active industrial and infrastructure projects and engaging with contractors, consultants, and end clients to secure bid opportunities.
- Actively sourced and evaluated project leads, established contact with relevant stakeholders, and obtained RFQs and bid packages.
- Collaborated with internal engineering, estimation, and procurement teams to prepare competitive techno-commercial proposals for timely submission.
- Successfully secured projects involving Building Management Systems (BMS), SCADA systems, and PLC-based control solutions.
- Managed the complete sales lifecycle, including lead generation, RFQ receipt, bid submission, client meetings, technical clarifications, and commercial negotiations.
- Followed up with clients and stakeholders to support order conversion, resulting in receipt of Purchase Orders (POs).
- Oversaw post-order activities, including invoicing, milestone-based billing, and payment collection, ensuring positive cash flow and revenue realization.
- Maintained strong client relationships to support repeat business and long-term account growth.
Business Development Specialist
Avanceon
Riyadh
02.2024 - 06.2025
- Drove business development for SCADA and control automation projects, working closely with leading OEMs including Schneider Electric, Siemens, and Rockwell Automation to analyze technical inquiries, validate solutions, and optimize execution strategies.
- Generated an average of 24 new qualified leads per month by leveraging an extensive network of major contractors, including Al Bawani, AlKhorayef Water and Power Technologies, CCC, El Seif, Binyah, Al Mabani, WETICO, and RTCC.
- Built a robust sales pipeline valued at USD 95 million within 5 months, covering large-scale infrastructure and giga projects such as Diriyah, Qiddiya, SEVEN Entertainment Complexes, King Salman Park, and WTS projects in Asir, Abha, and Bisha.
- Collaborated closely with pre-sales, project management, engineering, and procurement teams to prepare and deliver 57 detailed, compliant, and on-time techno-commercial proposals.
- Navigated complex contractor and consultant organizational structures to identify and engage decision-makers, influencing technical and commercial outcomes in favor of the organization.
- Increased RFP/RFQ inflow by 60% within the first 6 months, further scaling to 80% growth within 8 months, significantly expanding business potential and opportunity conversion rates.
Sales Engineer
Avanceon
Lahore
01.2020 - 01.2024
- Led and managed a team of 7 Sales Engineers in the sales of field instrumentation solutions, driving team performance through coaching, target alignment, and pipeline management.
- Built and sustained strong client relationships by understanding customer requirements and aligning instrumentation, systems, and services solutions to business and operational needs.
- Ensured a positive end-to-end customer experience throughout the sales process, from initial engagement to order closure and post-sale support.
- Successfully achieved an annual sales target of USD 1 million, delivering a gross profit margin exceeding 28% through strategic account development and value-based selling.
- Delivered 25% year-on-year revenue growth by consistently meeting and exceeding annual sales targets.
- Developed and expanded business across oil & gas, textile, FMCG, and chemical industries, increasing market penetration in diversified sectors.
- Demonstrated strong technical expertise in control and process instrumentation from leading OEMs, including Endress+Hauser, Siemens, and Rosemount.
- Completed 35 Endress+Hauser technical masterclasses covering flow, level, pressure, temperature, and liquid analysis instruments, strengthening technical and application knowledge.
- Organized and delivered client technical seminars and product workshops, conducting 30+ technical presentations annually, resulting in 40% growth in new clients per year and increased referral-based business.
Teaching Assistant
Information Technology University
Lahore
08.2019 - 12.2019
- Served as a Teaching Assistant for a Writing and Communication Skills course, assisting students in developing their writing abilities and enhancing their communication proficiency.
- Facilitated discussions and workshops to promote effective writing techniques and communication strategies.
- Provided individualized feedback on student assignments to improve writing clarity and coherence.
- Supported the instructor in preparing course materials and organizing class activities.
- Assisted in grading assignments and tracking student progress to ensure academic success.
Education
Bachelor of Science - Electrical Engineering
Information Technology University
Lahore, Pakistan07-2019
Associate of Science - Engineering
Government College University
Lahore, Pakistan06-2015
High School Diploma -
Beaconhouse School System
Lahore, Pakistan06-2013
Skills
- Client account management
- Techno-commercial proposal development
- Sales lifecycle management
- Project lead generation
- Building management systems
- Business development
- Sales team collaboration
- CRM software proficiency
Languages
English
Native
Native
Urdu
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Senior Sales Engineer
SETRA
06.2025 - Current
Business Development Specialist
Avanceon
02.2024 - 06.2025
Sales Engineer
Avanceon
01.2020 - 01.2024
Teaching Assistant
Information Technology University
08.2019 - 12.2019
Bachelor of Science - Electrical Engineering
Information Technology University
Associate of Science - Engineering
Government College University
High School Diploma -
Beaconhouse School System