Esha Kirmani
Marketing
Islamabad,IS
Summary
Business student, entrepreneur, and passionate marketer with strong expertise in branding, social media, AI-driven marketing automation, and human behavior analytics. Founder of a successful mental health startup (1700+ clients) and actively involved in marketing leadership roles at NUST and national platforms. Excited to bring creativity, innovation, and growth mindset to Amazon.
Overview
3
3
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Founder & CEO
Jazb
Islamabad, Pakistan
01.2022 - Current
- Built Jazb from scratch, delivering emotional health services to 1700+ clients within 2 years.
- Developed full branding, marketing, and client acquisition strategies.
- Ran successful ad campaigns from start to finish: shooting the ads, casting models, and executing across social media platforms.
- Handled every aspect of the ad process as the sole founder, ensuring cohesive branding and effective audience targeting.
- Leveraged AI tools (LLMs, automation agents) for personalized client outreach and email campaigns.
- Scaled social media presence and community engagement organically.
Content Creator
Personal Blog
Islamabad, Pakistan
01.2023 - Current
- Built a loyal community of 30K+ followers.
- Specialized in branding storytelling, emotional connection marketing, and influencer collaborations.
Head Brand Strategist
Tabir
Remote
01.2023 - 01.2024
- Crafted brand identity, positioning, and marketing plans for educational programs.
- Led cross-platform content strategy, increasing engagement by 40%.
Social Media Manager
Orhni
Islamabad, Pakistan
01.2023 - 12.2023
- Managed Instagram, Facebook, and Pinterest content calendars.
- Designed graphics via Canva and ran targeted ad campaigns resulting in 25% sales growth.
Marketing Volunteer
Youth Club
Islamabad, Pakistan
01.2022 - 12.2022
- Supported marketing efforts for youth development initiatives through 3 event promotions and campaigns.
Education
Bachelor of Business Administration - Business Administration
National University of Sciences And Technology (NUST)
Islamabad 09.2023 - Current
Skills
Verbal Communication
undefinedCertification
Social Media Management
Accomplishments
- Featured in 3 Podcasts discussing entrepreneurship, branding, and mental health.
- Wrote a 500-page book on emotional health and self-improvement.
- Founded Jazb at the age of 18, turning it into a thriving mental health startup with 1700+ clients.
Leadership Extracurricular Activities
- Team Marketing – NUST Olympiad
- Team Sponsorships – NUST Literary Society
- Startup Founder – Incubated at National Incubation Centre (NIC Islamabad)
Timeline
Bachelor of Business Administration - Business Administration
National University of Sciences And Technology (NUST)
09.2023 - Current
Content Creator
Personal Blog
01.2023 - Current
Head Brand Strategist
Tabir
01.2023 - 01.2024
Social Media Manager
Orhni
01.2023 - 12.2023
Founder & CEO
Jazb
01.2022 - Current
Marketing Volunteer
Youth Club
01.2022 - 12.2022
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