Esha Kirmani
Marketing
Islamabad,IS
Summary
Business student, entrepreneur, and passionate marketer with strong expertise in branding, social media, AI-driven marketing automation, and human behavior analytics. Founder of a successful mental health startup (1700+ clients) and actively involved in marketing leadership roles at NUST and national platforms. Excited to bring creativity, innovation, and growth mindset to Amazon.
Overview
3
3
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Founder & CEO
Jazb
Islamabad, Pakistan
01.2022 - Current
- Built Jazb from scratch, delivering emotional health services to 1700+ clients within 2 years.
- Developed full branding, marketing, and client acquisition strategies.
- Ran successful ad campaigns from start to finish: shooting the ads, casting models, and executing across social media platforms.
- Handled every aspect of the ad process as the sole founder, ensuring cohesive branding and effective audience targeting.
- Leveraged AI tools (LLMs, automation agents) for personalized client outreach and email campaigns.
- Scaled social media presence and community engagement organically.
Content Creator
Personal Blog
Islamabad, Pakistan
01.2023 - Current
- Built a loyal community of 30K+ followers.
- Specialized in branding storytelling, emotional connection marketing, and influencer collaborations.
Head Brand Strategist
Tabir
Remote
01.2023 - 01.2024
- Crafted brand identity, positioning, and marketing plans for educational programs.
- Led cross-platform content strategy, increasing engagement by 40%.
Social Media Manager
Orhni
Islamabad, Pakistan
01.2023 - 12.2023
- Managed Instagram, Facebook, and Pinterest content calendars.
- Designed graphics via Canva and ran targeted ad campaigns resulting in 25% sales growth.
Marketing Volunteer
Youth Club
Islamabad, Pakistan
01.2022 - 12.2022
- Supported marketing efforts for youth development initiatives through 3 event promotions and campaigns.
Education
Bachelor of Business Administration - Business Administration
National University of Sciences And Technology (NUST)
Islamabad 09.2023 - Current
Skills
Verbal Communication
Content Creation
Brand Storytelling
Audience Segmentation
Scriptwriting
Content Strategy
Influencer Collaboration
Social Media Marketing
Branding Strategy
Email Marketing
Analytics
Social Media Insights
Canva
AI Tools Mastery
AI Automation
Human Behavior Analysis
NLP Techniques
Certification
Social Media Management
Accomplishments
- Featured in 3 Podcasts discussing entrepreneurship, branding, and mental health.
- Wrote a 500-page book on emotional health and self-improvement.
- Founded Jazb at the age of 18, turning it into a thriving mental health startup with 1700+ clients.
Leadership Extracurricular Activities
- Team Marketing – NUST Olympiad
- Team Sponsorships – NUST Literary Society
- Startup Founder – Incubated at National Incubation Centre (NIC Islamabad)
Timeline
Bachelor of Business Administration - Business Administration
National University of Sciences And Technology (NUST)
09.2023 - Current
Content Creator
Personal Blog
01.2023 - Current
Head Brand Strategist
Tabir
01.2023 - 01.2024
Social Media Manager
Orhni
01.2023 - 12.2023
Founder & CEO
Jazb
01.2022 - Current
Marketing Volunteer
Youth Club
01.2022 - 12.2022