Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Camilla Abu

Dublin

Summary

Enthusiastic and results-driven SEO & Digital Marketing professional with proven experience leading campaigns across SEO, content marketing, social media, and digital advertising. Skilled in driving organic growth through keyword research, backlink strategies, technical SEO, and data-driven optimization. Proficient in tools including Google Analytics, Google Search Console, SEMrush, Surfer SEO, HubSpot, and WordPress, with additional certifications in Google Ads, HTML, CSS, Tableau, and Prince2 Agile Project Management. Recognized for consistently improving site performance, boosting traffic, and delivering measurable results while collaborating effectively with cross-functional teams. Adept at blending creativity with analytics to craft strategies that enhance visibility, engagement, and ROI in competitive digital environments.

Overview

7
7
years of professional experience

Work History

SEO/DIGITAL MARKETING LEAD

FINOTOR
10.2022 - 11.2023
  • Executed comprehensive SEO strategies including keyword research, technical SEO recommendations, and content optimization, driving stronger search rankings and visibility.
  • Conducted competitor and social media analyses to build keyword lists, identify backlink opportunities, and inform data-driven content planning.
  • Managed end-to-end content delivery by writing blog briefs, developing press releases, and optimizing site uploads for SEO performance.
  • Supported digital campaigns through A/B testing, influencer research, social media caption writing, and email marketing initiatives.
  • Tracked KPIs and campaign performance via Google Analytics and HubSpot, delivering actionable insights to improve engagement and ROI.

SOCIAL MEDIA SALES & CUSTOMER SERVICE SPECIALIST

USIT
03.2019 - 10.2022
  • Resolved customer complaints across social media, email, and written channels through solution-based communication, improving customer satisfaction and retention.
  • Converted service complaints into sales opportunities by promoting tailored products and solutions that aligned with customer needs.
  • Investigated customer experiences to prevent escalations to third parties, strengthening brand reputation and loyalty.
  • Supported and mentored junior agents by providing constructive feedback and assisting with complex customer cases.
  • Monitored social media dialogue and emerging trends, applying insights to enhance customer engagement and communication strategies.

STUDENT SEO CONSULTANT

ATLAS HXM
11.2020 - 04.2021
  • Conducted website audits to identify technical SEO issues and presented actionable recommendations to improve site performance.
  • Performed keyword research and analysis to inform content strategy and enhance organic search visibility.
  • Created SEO-focused copy and keyword mapping for H-tags, Meta Tags, and Title Tags to optimize on-page content.
  • Developed tailored SEO strategies aligned with Siemens' corporate communications and digital marketing objectives.
  • Collaborated with the Corporate Communications team to integrate SEO insights into content planning and overall brand messaging.

STUDENT DIGITAL ADVERTISING MANAGER

HOOK HERITAGE
11.2020 - 02.2021
  • Planned and executed a digital advertising campaign to increase awareness and engagement for a non-profit wildlife organization.
  • Produced and optimized Google Search Ads to target relevant audiences and improve campaign performance.
  • Monitored the client's Google Ads account to track spend, impressions, and click-through rates, ensuring alignment with campaign goals.
  • Analyzed campaign data to provide recommendations for improving ad quality, targeting, and cost efficiency.
  • Collaborated with the operations manager to align ad messaging with the organization's mission and outreach objectives.

STUDENT DIGITAL MARKETING CONSULTANT

SIEMENS LTD
12.2020 - 01.2021
  • Evaluated existing digital marketing activities, including SEO, social media, and content marketing efforts, to identify growth opportunities.
  • Conducted a sitewide analysis to assess website usability, SEO performance, and content alignment with target audiences.
  • Analyzed social media engagement and campaign effectiveness, providing recommendations to increase reach and interaction.
  • Assessed content marketing strategies and offered improvements to strengthen brand storytelling and online visibility.
  • Delivered a comprehensive digital marketing report with actionable recommendations to enhance overall digital presence and performance.

TIER 1 SALES & CUSTOMER SERVICE ADVISOR

SKY IRELAND
07.2017 - 03.2021
  • Delivered B2B and B2C sales support by pitching tailored products and services, consistently achieving and exceeding weekly sales targets.
  • Communicated clear troubleshooting instructions and identified suitable resolution plans to resolve customer queries efficiently.
  • Liaised with cross-functional departments to monitor progress of ongoing cases and ensure timely resolution.
  • Built rapport with customers through consultative communication, strengthening trust and driving customer loyalty.
  • Balanced service excellence with sales goals, converting customer interactions into revenue-generating opportunities.

INTERN JOURNALIST

THE ECHO TALLAGHT NEWSPAPER COMPANY
05.2017 - 05.2017
  • Developed compelling headlines and article structures designed to capture reader attention and engagement.
  • Researched local and trending soft news topics to identify stories aligned with audience interests.
  • Edited and fact-checked articles to ensure accuracy, clarity, and consistency with editorial standards.
  • Scheduled and coordinated interviews with sources, ensuring timely information gathering for publication.
  • Delivered well-written articles under tight deadlines, strengthening skills in content creation and time management.

Education

M.Sc - DIGITAL MARKETING

DCU
01.2022

B.A - COMMUNICATION STUDIES

DCU
01.2020

PRINT JOURNALISM AND RADIO -

BCFE
01.2017

Skills

  • SEO (On-Page & Technical)
  • Keyword Research & Site Audits
  • Backlink Strategy & Competitor Analysis
  • Web Performance Optimization
  • Google Analytics
  • Google Search Console
  • SEMrush & Surfer SEO
  • HubSpot
  • Google Ads
  • Content Marketing
  • Copywriting & Editing
  • Social Media Marketing
  • Email Marketing Campaigns
  • A/B Testing & Data-Driven Optimization
  • WordPress CMS
  • HTML & CSS
  • Data Analysis & Reporting
  • Excel & Tableau
  • Statistical Analysis
  • AI Marketing Tools
  • Project Management
  • Customer Engagement & Retention
  • Sales & Negotiation
  • Team Mentorship
  • Cross-Cultural Communication
  • Client & Stakeholder Management

Affiliations

  • Optimized SEO on 100+ pages, increasing site speed by 30%, traffic by 40%, and impressions by 47%.
  • Consistently exceeded sales and customer service KPIs for 5+ years at Sky, earning a promotion.
  • Completed AI for SEO & Content Marketing Certification, July 2024.
  • Passed Prince2 Agile Project Management Training Examination, February 2022.
  • Earned certifications in CSS and HTML, January 2022.
  • Achieved Advanced Google Analytics Certification, June 2023.
  • Completed Certification in Statistical Analysis, December 2021.
  • Completed Google Search Certification, December 2020.
  • Completed Excel and Tableau Certifications, December 2020.
  • Planned and promoted a DCU travel event to Athens, Greece for 25 attendees, January 2020.
  • Won Best Documentary for Where Does the Art Go at the Hybrid Media Awards, 2020.
  • Filmed and edited How to Get Through a Commute to College, October 2019.
  • Researched, produced, and edited a radio documentary titled Living in Direct Provision, May 2019.

Timeline

SEO/DIGITAL MARKETING LEAD

FINOTOR
10.2022 - 11.2023

STUDENT DIGITAL MARKETING CONSULTANT

SIEMENS LTD
12.2020 - 01.2021

STUDENT SEO CONSULTANT

ATLAS HXM
11.2020 - 04.2021

STUDENT DIGITAL ADVERTISING MANAGER

HOOK HERITAGE
11.2020 - 02.2021

SOCIAL MEDIA SALES & CUSTOMER SERVICE SPECIALIST

USIT
03.2019 - 10.2022

TIER 1 SALES & CUSTOMER SERVICE ADVISOR

SKY IRELAND
07.2017 - 03.2021

INTERN JOURNALIST

THE ECHO TALLAGHT NEWSPAPER COMPANY
05.2017 - 05.2017

M.Sc - DIGITAL MARKETING

DCU

B.A - COMMUNICATION STUDIES

DCU

PRINT JOURNALISM AND RADIO -

BCFE

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