Seasoned humanitarian leader with 20 years in managing multi-donor portfolios for emergency response and education in Pakistan and crisis contexts. Expertise in strategic coordination, resource mobilisation, and donor compliance, overseeing portfolios over $50 million and training over 10,000 staff. Strong in stakeholder engagement and evidence-based reporting, delivering results in challenging environments, especially in Khyber Pakhtunkhwa and Gilgit-Baltistan.
Overview
5
5
Languages
1
1
Certification
2026
2026
years of professional experience
Work History
Social & Behaviour Change Communication Specialist
UNICEF Pakistan
01.2014 - 12.2025
Coordinated safeguarding and duty-of-care training for 10000+ health workers.
Crafted press releases, newsletters, and social content to engage targeted audiences and amplify key messages.
Communicated with media contacts via phone and email to address inquiries.
Liaised with media outlets to secure coverage and raise profile.
Built positive relationships with press and media through communication skills.
Monitored company image data and adapted strategies to improve communication effectiveness and public perception.
Organised and delivered staff training to enhance media engagement capabilities across the team.
Facilitated internal communications to keep a cohesive brand voice.
Managed programme and budgets across 8 provinces for 50m+ portfolio.
Prepared and checked donor compliance audit evidence for narrative updates.
Crafted investor and partner pitches and presentations for business growth.
Social & Behaviour Change Communication Specialist
MERLIN International (INGO)
01.2010 - 01.2014
Led design, implementation, and evaluation for BCC and emergency-response programmes.
Secured 3,000,000 USD in emergency programme funding through strategic donor engagement.
Trained and supervised 200+ frontline staff to ensure rapid, quality-assured programme deployment.
Adapted communication styles to engage diverse audiences domestically and internationally.
Conducted market research to guide targeted communication campaign content.
Oversaw production of visual and written materials aligned to brand standards.
Managed budgets over 50,000,000 USD across 12 crisis-affected districts.
Coordinated with field teams to adjust delivery under access constraints.
Monitored and reported on campaign performance, informing strategic planning and optimising future initiatives.
Addressed crisis communication issues quickly to maintain positive public perception.
Deputy Programme Manager, Provision of Quality Education Project (TVET)
Ministry of Education, Pakistan
01.2007 - 01.2010
Monitored programme performance against KPIs, adjusting delivery plans to reach targets.
Reported status, risks, and achievements to senior management for sustained support.
Liaised with NAVTTC and KP-TEVTA to align curriculum, enhancing educational consistency across FATA and Balochistan.
Visited institutions to monitor donor milestones and identify delivery gaps, facilitating timely corrective actions.
Coordinated resource allocation across personnel, finances, and materials, ensuring effective programme execution.
Led cross-functional teams to deliver programmes within timeframes and budgets.
Applied project management methodologies to improve team productivity and delivery quality.
Resolved complex programme issues through cross-disciplinary collaboration to maintain momentum.
Developed programme strategies with risk-management plans to prevent emerging issues.
Implemented change-management processes to minimise disruption and maintain progression.
Developed and executed robust change-management processes to maintain momentum during transitions.
Contributed to inclusive curriculum and qualification-framework reforms for coherent technical education.
Tailored communication for different audiences to clarify objectives and progress.
Built partnerships with external organisations to expand programme reach and impact.
Programme Development Officer
Higher Education Commission (HEC), Pakistan
01.2004 - 01.2007
Designed training modules and conducted baseline and needs assessments for teacher and faculty development, scaling delivery to 5,000+ educators.
Supported accreditation frameworks and institutional capacity-building for universities and degree-awarding institutions, including coordination with the Skill Development Council and National Skill University on technical-programme alignment.
Engaged with local communities to understand their needs and align development projects accordingly.
Monitored and complied with regulatory requirements relevant to fundraising and development activities.
Directed marketing campaigns for fundraising events, resulting in increased participation and donations.
Organised events and activities to promote current campaigns, increasing company engagement.
Helped managers set budgets based on forecasts and available resources.
Assessed financial strengths and weaknesses of company strategy.
Instructor / Teacher
Aga Khan Higher Secondary School (AKHSS) and Army Public School (APS)
Gilgit-Baltistan
Taught in Gilgit-Baltistan institutions, fostering trusted relationships with local communities, schools, and education stakeholders to enhance educational collaboration.
Developed local language fluency and contextual knowledge of GB, facilitating effective field-based coordination and engagement with stakeholders.
Consultant / Trainer
Implemented training programmes that enhanced participants' skills and knowledge within allocated timeframes.
Conducted regular assessments to evaluate trainee progress and identify areas needing further attention.
Addressed individual needs through customised training sessions tailored to each learner using attentive, student-centred approaches.
Developed training curricula, advocacy frameworks, and monitoring tools for donor-funded initiatives, translating policy requirements into practical field tools and implementation guidance.
Supported disaster-risk-reduction and social-protection programme design for provincial governments and universities.
MENA Programme Specialist, Social and Behaviour Change& Community Engagement at UNICEF- MENA Regional OfficeMENA Programme Specialist, Social and Behaviour Change& Community Engagement at UNICEF- MENA Regional Office