Durdana Muqarab
Islamabad,IS
Summary
I have 7 years of Sales experience in FMCG sector. Comfortable with new ideas, innovative products and start-up environments. Equipped with the excellent negotiation skills, market insight and business acumen necessary to guide companies to financial success.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
AREA SALES MANAGER
Packages Convertors Limited
07.2022 - Current
- Developing sales strategies and plans to achieve sales and profit goals by leading, developing, and motivating sales associates
- Providing ongoing training, motivation, and development of sales associates to ensure that sales and profits are effectively managed and maintained
- Meeting or exceeding targeted sales and productivity standards
- Providing consistent and motivated leadership and direction to all staff and team members
- Ensuring that sales staff is appropriately trained and competent to perform their job duties
- Providing exceptional customer service to all customers on a daily basis
- Developing and implementing sales and marketing plans to drive sales and profit
- Collecting customer feedback and market research.
AREA SALES MANAGER
Telenor Pakistan 345
08.2021 - 06.2022
- Timely and effective communication of targets and its monitoring/reporting
- Regular market visits to gather insights and competitor information etc
- Route planning and target setting for RSOs
- Profitability monitored at Franchise end
- Ongoing improvement of trends (minimum balance retailers, servicing at retail level for FS and GSM)
- Retail footprint expansion to increase availability of products and services
- Monitored investments on Channels
- Ensured and improve quality of sales
- Worked on other projects assigned by line manager with the aim to constantly improve Sales & Distribution target achievement.
SALES MANAGER
Haidri Beverages | A Pepsi Co International Franchise
04.2020 - 07.2021
- Worked as Sales Manager in Capital Territory Islamabad
- Managed a team of 25 personnel on 20 Routes
- Enhanced GTM to increase GT growth in base Market
- Developed sales strategy and marketing plans to achieve company sales goals and profitability in Joint Cities
- Regular Market visits to supervise/monitor the proper execution of set objectives/plans to ensure the attainment of desire results and to cultivate strong relationship with customers.
NATIONAL SALES FORCE EFFICIENCY (SFE) SPECIALIST
Coca-Cola İçecek [CCI]
08.2018 - 03.2020
- Managed strategy, planning and implementation of nationwide Sales Force Efficiency plans in line with corporate business strategy
- Conducted in-class training sessions across different territories to boost Sales Force Effectiveness (GREEN KBIs) including Call Completion, Strike Rate, Out-Route, Time in Market and Time in Outlet, as well as Execution KBIs (RED KBIs)
- Led 'Project Equilibrium', an initiative aimed at low performance areas including Hyderabad, Gujranwala, Gujrat and KPK, which linked performance with monthly and quarterly reward system for Sales Force
- This initiative boosted national score by 3% in efficiency KBIs (GREEN Score).
SALES DEVELOPMENT EXECUTIVE
Coca-Cola İçecek [CCI]
01.2016 - 07.2018
- Managed Sales and ensured range selling of Coca-Cola products at retail outlets, including all products in sparkling, stills and energy category
- Conducted cost benefit analysis and negotiated agreement contracts with new and existing buyers after deciding upon retailer margin, discounts, promotions and assets (coolers, point of purchase tools etc) to be given to the retailer
- Executed in-store activations, consumer promotions, retail loyalty plans, and model outlet execution to enhance brand visibility at trade level.
CONTACT CENTER ASSOCIATE
Coca-Cola İçecek [CCI]
09.2013 - 12.2015
- Facilitated in completion of sales and organization goals by contacting customers and distributors for various integrated marketing campaigns and conduction of satisfaction and informational surveys
- Obtained client information by interviewing clients and verifying customer information
- Responded efficiently and accurately to callers, handled complains, providing possible solutions, and ensured that clients feel supported and valued.
Education
B.S HONORS IN MASS COMMUNICATION - undefined
UNIVERSITY OF SARGODHA
01.2009 - 04.2013
Skills
Creative Spirit
Reliable and Professional
Organized
Time Management
Team Player
Motivated
Negotiation
Goal Oriented
Lead Development
Staff Development
References
- Will be Furnished if required
Honorsandawards
- Recipient of "Best Performer" Award at Coca-Cola İçecek, 2017
- Winner of RGB Super League Competition at Coca-Cola İçecek, 2017
- Winner of Stills (Rani Pulpy) Competition at Coca-Cola İçecek, 2016
- Recipient of "Agent of the Month Award" at Coca-Cola İçecek, 2015
- Recipient of Bronze Medal for Outstanding Academic Performance in BS Hons., 2009-2013
Timeline
AREA SALES MANAGER
Packages Convertors Limited
07.2022 - Current
AREA SALES MANAGER
Telenor Pakistan 345
08.2021 - 06.2022
SALES MANAGER
Haidri Beverages | A Pepsi Co International Franchise
04.2020 - 07.2021
NATIONAL SALES FORCE EFFICIENCY (SFE) SPECIALIST
Coca-Cola İçecek [CCI]
08.2018 - 03.2020
SALES DEVELOPMENT EXECUTIVE
Coca-Cola İçecek [CCI]
01.2016 - 07.2018
CONTACT CENTER ASSOCIATE
Coca-Cola İçecek [CCI]
09.2013 - 12.2015
B.S HONORS IN MASS COMMUNICATION - undefined
UNIVERSITY OF SARGODHA
01.2009 - 04.2013