Dr. Sana Khan Khan

Leading team of 200+ professional to streamline sales and marketing processes, resulting in achieving more than set goals.Collaborate with departmental heads to develop and execute strategic plans, leading to value addition of 27%+ on year basis.

Moving with sales team with research brands Zatofen and leading business line brand -Azomax, capturing major share of drive market and adding share from indirect market

Divisions to caters products for Pediatric, Gynecology, Oncology , General physicians and injectable business.

Overall business of worth Rs. 2.1 Bn as direct responsibility that contribute to 35% of overall business of antibiotic and antiallergenic segment of OBS group.

Collaborate with Marketing and sales leads to drive knowledge based strategy and implementation with impact customer development

• Collaborated with the GM in overseeing daily operations.
• Streamlined Strategic management processes, with building team of pediatric segment , led team of 140+ with 25% expansion in team size within year, added growth of 40% in volume with new customer addition of 20%
• Gain share of Azomax suspension upto 3% and leading both segments with top share ( Azomax suspension 38% and Zatofen 78% ).
• Assisted in the development and implementation of employee training programs, with more focused on Sales force effectiveness at field

Supervised the business and financial planning process for the international nutraceutical product.

I was in charge of three international divisions of IBL Group: Mead Johnson Nutrition (Imported nutritional brands), Reckitt Benckiser (Medical Team) and Brand Plus (Imported and local brands) contributing 85% of total IBL HealthCare share. Supervisor of 150 field force.

Partnership for importing brands from leading nutritional product manufacturer, with achieving 100% import and In-market targets for MJN Division

Worked with Major International Partners :

1. Mead Johnson Nutrition (Thailand and Netherlands)

2. Principle HealthCare Limited (United Kingdom)

3. Belourthe , the Nutritional company ( Belgium)

4. Alfa Vitamins (USA)

5. Reckitt Benckiser ( Local Medical team supervision)

The journey started as MT Marketing to Business Manager within seven years with three teams (Pediatric, Gynae, and General Medicine).

Along with pediatric milk and baby cereal supplements , had another team in responsibility with Gynae and GP Nutraceutical and and pharmaceutical product portfolio.

Coordinated with Marketing and sales team as direct supervisor and interdepartment synergy ( finance , suply chain , HR, BD,medical and regulatory).

Implementation of consumer marketing through ATL and BTL activities, including product related TVC and radio programs.

Create product forecasts and lead forecast planning cycles for the product portfolio in Pakistan.

• Played an instrumental role in shaping company strategy through active participation in annual planning sessions and goal-setting initiatives.
• Conducted regular product performance reviews, adjusting plans as needed to optimize results.
• Successfully brought products from concept to market, achieving both critical acclaim and strong financial results.
• Cultivated a high-performing team environment that fostered personal development while promoting accountability for overall success.

• Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
• Coordinated project planning and execution with team members and team leads.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.

• Enhanced team productivity by conducting regular training sessions on new marketing trends and techniques.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Result Boosted customer retention with implementation of loyalty programs designed to reward repeat customers.