Donita Dyer
Owner
Richmond
Summary
A results-driven Project Manager, Event Planner, and Digital Marketing Specialist, I am the owner of DD Communications, where I deliver strategic digital marketing, event planning, and project management solutions. With a proven track record of executing high-impact marketing campaigns, coordinating large-scale events, and managing multi-faceted projects, I thrive in fast-paced environments. My expertise spans content creation, social media management, stakeholder relations, and strategic planning, ensuring seamless execution and measurable success for clients across diverse industries.
Overview
25
25
years of professional experience
2
2
years of post-secondary education
Work History
Social Media Management & Marketing Communications
Owner | Donita Dyer Communications
01.2011 - Current
- Led project management initiatives to drive client success and business growth.
- Developed and implemented strategic marketing campaigns for diverse clients.
- Managed social media presence, enhancing brand awareness and engagement.
- Created compelling content to drive audience interaction and growth.
- Directed and executed event planning and project management strategies.
- Partnered with clients to develop and manage effective social media campaigns.
- Led marketing initiatives for wineries, agencies, and associations.
Retail Wine Associate
The Sutton Place Wine Merchant
03.2023 - Current
- Assisted customers with wine selections, providing tailored recommendations.
- Delivered exceptional customer service and wine education.
Real Estate Specialist
Blu Realty
Vancouver, B.C.
01.2023 - Current
- Managed property transactions, ensuring smooth coordination and compliance with BCFSA regulations.
- Oversaw real estate events and marketing initiatives, enhancing client engagement and business growth.
- Led strategic project planning, ensuring seamless execution of client transactions and promotions.
- Facilitated smooth communication between buyers, sellers, lenders, appraisers, inspectors throughout the transaction process.
Marketing Coordinator (Maternity Leave Contract)
Phantom Creek Estate
09.2021 - 04.2022
- Developed and distributed strategic monthly newsletters to engage members and customers.
- Managed website updates, including press releases, event promotions, and content maintenance.
- Oversaw social media campaigns and audience engagement using Sprout Social.
- Supported marketing and event teams in planning and executing key initiatives.
Territory Manager
Empson Wines Canada
03.2016 - 06.2017
- Developed and executed strategic projects to build and maintain relationships with retail, licensee, and government liquor stores, driving sales growth.
- Managed client engagement initiatives, utilizing email marketing and on-site visits to enhance communication.
- Led social media management projects, leveraging Hootsuite for content creation, visual design (Canva), and brand consistency.
- Directed event planning and execution, coordinating industry events such as IVSA, wine festivals, and exclusive tastings to strengthen market presence.
Association Coordinator & Event Management
Summerland’s Bottleneck Drive Association
03.2018 - 08.2023
- Led end-to-end project management for the annual Grand Sommelier Express Train event, accommodating 500 attendees.
- Oversaw internal and external communications to enhance stakeholder engagement and outreach.
- Managed member relations, fostering collaboration and ensuring seamless event execution.
Event Freelancer
Various Events & Companies
02.2000 - Current
- Vancouver International Wine Festival – Managed wine service and coordinated regional trade stations.
- The Drinks List and Escalade Wine & Spirits – Led trade show booth operations and wine pouring at industry events.
- The Fun Team (Event Company) – Directed event logistics and coordination for high-profile fundraising galas.
- Wish Events (Wedding Planning Company) – Managed wedding execution and vendor coordination across premier venues.
Education
HOSPITALITY & TOURISM DIPLOMA
Red Deer Polytechnic
Alberta, Canada 06.1990 - 07.1992
Skills
- Project & Event Management
- Strategic Planning & Execution
- Stakeholder Management
- Marketing & Brand Strategy
- Social Media Management (Hootsuite, Sprout Social, Later)
- Content Creation & Visual Design (Canva Pro)
- Public Relations & Communications
- Client Relationship Management
- Website Management (WordPress, Squarespace)
- Budgeting & Logistics Coordination
- Google Drive & Microsoft Office Suite
Client Portfolio
· Blasted Church Vineyards (OK Falls), Social Media Marketing
· Highway to Healing Society, Campaign Manager
· Ranger Wine Agency (Toronto), Social Media Marketing
· Stag’s Hollow Winery (OK Falls), Social Media Marketing
· Wine Country Doors Ltd. (Oliver), Social Media Marketing
· Okanagan Wine Festivals Society (Kelowna), Marketing & PR Manager
· Sage Hills Estate Winery (Summerland), Tasting Room Associate
· Lunessence Winery (Summerland), Tasting Room Associate
· The Drinks List (Vancouver), Social Media Marketing
· Summerland’s Bottleneck Drive Association (Summerland), Association Coordinator
· Amovino Wine + Spirits Agency (Okanagan Valley), Sales Representative
· Sedimentary Wines (Vancouver), Sales Representative
· Metropolitan Bartending School (Vancouver), Wine 101 Instructor
· Le Vieux Pin and La Stella Wineries (Vancouver), Social Media Marketing
· Edible Canada Culinary Corp. (Vancouver), Culinary Tours Manager
Accomplishments
- Les Dames d’Escoffier BC Chapter Scholarship Recipient
volunteer
· Perfect Balance Yoga Studio (2017 – 2022) – West Kelowna, BC
· Wine Curator, JCC Sports Gala & Auction (2016) – Vancouver, BC
· Event Coordinator, JDRF Fundraising Gala & Auction (2015) – Vancouver, BC
· Vancouver Int’l Wine Festival (2014) – Vancouver, BC
· Harvest Volunteer, Le Vieux Pin & La Stella Wineries (2013) - Osoyoos, BC
Timeline
Retail Wine Associate
The Sutton Place Wine Merchant
03.2023 - Current
Real Estate Specialist
Blu Realty
01.2023 - Current
Marketing Coordinator (Maternity Leave Contract)
Phantom Creek Estate
09.2021 - 04.2022
Association Coordinator & Event Management
Summerland’s Bottleneck Drive Association
03.2018 - 08.2023
Territory Manager
Empson Wines Canada
03.2016 - 06.2017
Social Media Management & Marketing Communications
Owner | Donita Dyer Communications
01.2011 - Current
Event Freelancer
Various Events & Companies
02.2000 - Current
HOSPITALITY & TOURISM DIPLOMA
Red Deer Polytechnic
06.1990 - 07.1992
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