LAIBA BABAR
DIGITAL MARKETER
Chak Six Rakh Branch,PB
Summary
Computer Science student with 2 years of digital marketing experience, specializing in creating SEO content, running PPC, Meta, and Google Ads, as well as building websites. Collaborated with over 5 clients from the UK and USA, driving significant growth in traffic, sales, and online presence through strategic initiatives.
Overview
2
2
years of professional experience
2025
2025
years of post-secondary education
Work History
Content Writer
British Beds UK
UNITED KINGDOM
01.2025 - 06.2025
- Company Overview: E-Commerce Content
- Wrote optimized product descriptions and blog content to rank on Google UK.
- Managed social media pages and created ad creatives for Facebook & Instagram.
- Designed sales landing pages, resulting in a 35% increase in product inquiries.
- E-Commerce Content
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
- Improved content quality by conducting thorough research and incorporating industry trends.
SEO Blog Writer
Halawa Wax & Qudrat Kadah
Lahore, Punjab
06.2024 - 10.2024
- Developed keyword-driven blog content for beauty and wellness brands.
- Increased organic traffic and user retention through helpful, readable content.
- Ensured top rankings by focusing on trending, high-volume keywords.
- Developed a style guide for guest contributors to ensure consistent formatting, tone, and overall quality of submitted content.
- Promoted brand visibility by contributing well-researched articles to various online publications within the industry niche.
- Enhanced blog engagement by consistently producing high-quality, relevant content tailored to the target audience.
SEO + PPC Specialist
Airvoke
United States
02.2023 - 08.2023
- Company Overview: SEO + PPC
- Created targeted SEO & PPC content to rank and convert on 15+ international travel websites.
- Wrote flight-focused articles that boosted website traffic and user engagement.
- Collaborated on paid ad strategies using Meta Ads and Google Ads to drive ROI.
- Successfully improved CTR and reduced CPC across multiple ad campaigns.
- SEO + PPC
- Built strong relationships with clients by providing transparent communication regarding campaign progress and results regularly.
- Optimized keyword lists through regular additions, removals, and adjustments based on search query data analysis.
- Managed multiple high-budget PPC accounts simultaneously, ensuring optimal allocation of resources and meeting targets consistently.
Education
Bachelor of Computer Science - Computer And Information Sciences
Fatima Jinnah Women University
Rawalpindi, PB06.2025
Skills
- SEO (On-Page, Off-Page, Technical)
Meta Ads
- Social Media Marketing
Web developments
Google Ads
Campaign Management
Friendly, positive attitude
Teamwork and collaboration
Computer skills
Timeline
Content Writer
British Beds UK
01.2025 - 06.2025
SEO Blog Writer
Halawa Wax & Qudrat Kadah
06.2024 - 10.2024
SEO + PPC Specialist
Airvoke
02.2023 - 08.2023
Bachelor of Computer Science - Computer And Information Sciences
Fatima Jinnah Women University
Similar Profiles
Shani EdwardsShani Edwards
GI Specialty Pharm Tech/Meds to Beds Pharm Tech at UK Healthcare Specialty Pharmacy/Meds to BedsGI Specialty Pharm Tech/Meds to Beds Pharm Tech at UK Healthcare Specialty Pharmacy/Meds to Beds
SHIKHA SETHSHIKHA SETH
Technical Project Manager at Qualitest UK, EE/British Telecom NetworksTechnical Project Manager at Qualitest UK, EE/British Telecom Networks
Marcin LutynskiMarcin Lutynski
Class 1 HGV driver at Bensons For BedsClass 1 HGV driver at Bensons For Beds
Kanza GabaKanza Gaba
Financial Analyst at Broadpeak TechnologiesFinancial Analyst at Broadpeak Technologies
Ahsan ZahidAhsan Zahid
Software Engineer | .Net Core at Sequel TechnologiesSoftware Engineer | .Net Core at Sequel Technologies