Goal-oriented with diversified 15+ years’ experience in Sales & Marketing. Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
16
16
years of professional experience
1
1
Certification
Work History
SR. Sales Manager
Airlink Communication Limited
05.2025 - Current
Developed and executed strategic sales plans to drive revenue growth across multiple channels. Led cross-functional teams to enhance customer engagement and satisfaction initiatives. Analyzed market trends and competitor activities to identify new business opportunities. Established key performance indicators to measure sales effectiveness and optimize strategies. Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
Trade & Customer Marketing Lead
United Industries Limited
06.2024 - 05.2025
Developed marketing plans to support organization strategies for short-term and long-term goals. Analyze consumer behavior, identify market opportunities, and design branding strategies. Coordinate sales and marketing efforts and participate in company planning. Drive brand awareness, enhance profitability, and achieve marketing objectives.
Sales Manager
Heath Crawford
07.2023 - 06.2024
Created unique selling proposition reports and analyses for presenting to management. Partnered with marketing teams to develop product pitches for boosting sales. Built complex business solutions tailored to meet individual client needs. Grew existing client spending by up selling additional services to bespoke needs.
Head of Marketing & Communications
United Industries Limited
07.2022 - 06.2023
Managed the yearly Marketing budget for Kashmir Brand Worked closely with the Creative & Research agencies in the development and launch of the New Packaging design, layout and copy for Kashmir Bansapati, Premium Gold & Canola Oil Effectively managed the rollout of Bottle, Tin, Bucket & Pouch packs for the complete Brand Portfolio Monitored the Market trends, Overseeing the Consumer & Market researches, and monthly market share reports Managed the execution and evaluation of TV & Radio media plans for Kashmir Worked on the POS & OOH Campaign design development in liaison with the Brand Activation & Trade Marketing team
Regional Sales Manager
Samsung
09.2018 - 07.2022
I am heading overall channel function for Samsung mobile phone division for Central Region My main role is looking after Retail Channel, Retail Operations, Data Insights, Sales, Merchandising Looking after in-house share of 2000 shops including 50 branded shops including wholesale and retail touch points Operationally managing 8 City Managers, 70 Merchandisers, 150 retail promoters and 5 Distributors Achieving yearly and monthly sell out target within set channels and implementation of a retail and field marketing sales strategy, in line with sales plans and objectives Implement monthly and quarterly promotion plans for devices based on sales objectives Implementation of Go to Market (GTM) strategies for both current & new products within retail from Establish Samsung brand presence in Organized Retail & Independent Retail
Trade & Consumer Engagement Manager
United Snacks
11.2015 - 09.2018
Liaise between - Brand team - planning and execution of CE activities and ensure all activities are carried out as schedule Focus on consumer engagement touch points including events, strategic partnerships, family festivals, institutional activities and plugins Share ideas, new initiatives and processes with management to improve business results Close coordination with sales team for Trade events, cluster activation, in-store branding etc.
Manager Media & PR
The City School
07.2012 - 11.2015
Liaise with agencies and media for managing budgets and execution of authorized plans, purchase orders and media payments Successfully launched The Smart School, Ensure brand consistency Provide design and direction for collateral, web, product packaging, and other visual communications media for the company Maintain healthy relationships with internal brand teams and cross-functional partners, as well as representatives from key media agencies and media groups Analyze the regional markets for marketing activities and activation's Manage outdoor advertising.
Marketing Manager
Brand Blvd
01.2011 - 07.2012
Services offered include customized BTL advertising solutions along with OOH (Out Of Home) advertising solutions with different clients. Advised on marketing strategy with strong industry knowledge. Launched new products and expanded into new markets with exceptional project planning.
Assistant Manager Client Services
Ravi Group of Advertising
11.2009 - 12.2010
Providing marketing support services and direct professional relationship Handling diversified cliental portfolios; Nestle Pakistan, Marko Habib Pakistan, Pepsi, Zong Developing POP/POS, OCD, Category, Channel & trade marketing Creating a temptation, interactivity in desktop / counter top solutions Re-discovering ceiling graphics exploring an interactive model with diverse usage in almost all categories Developing prototypes & complete activity plan for brand activation re-launch etc Setting out channel campaigns on national level and working on Business Development Projects and maturing prospect clients.
Education
MBA -
National College of Business Administration & Economics
12.2012
BBA(Hons) - undefined
Imperial College of Business studies
04.2010
Intermediate (F.A) - undefined
Board of Intermediate and Secondary Education
12.2005
Matric - undefined
Lahore Lyceum
06.2003
Skills
Customer Service
Outstanding communication
Results-driven
Retail marketing
Relationship Management
Social media marketing
Digital marketing
Competitive and trend analysis
Strategic sales planning
Cross-functional leadership
Market trend analysis
Certification
Licensed SIA Door Supervision, 16/08/2023
Certified First Aid, 23/07/2023
Sale Excellence By 3M
Sell Smart Workshop
Basic Training ISO 9001-2000
Commercial Graphis by 3M
LANGUAGES
English
Urdu
HOBBIES
Cricket, Travelling, Football
Timeline
SR. Sales Manager
Airlink Communication Limited
05.2025 - Current
Trade & Customer Marketing Lead
United Industries Limited
06.2024 - 05.2025
Sales Manager
Heath Crawford
07.2023 - 06.2024
Head of Marketing & Communications
United Industries Limited
07.2022 - 06.2023
Regional Sales Manager
Samsung
09.2018 - 07.2022
Trade & Consumer Engagement Manager
United Snacks
11.2015 - 09.2018
Manager Media & PR
The City School
07.2012 - 11.2015
Marketing Manager
Brand Blvd
01.2011 - 07.2012
Assistant Manager Client Services
Ravi Group of Advertising
11.2009 - 12.2010
BBA(Hons) - undefined
Imperial College of Business studies
Intermediate (F.A) - undefined
Board of Intermediate and Secondary Education
Matric - undefined
Lahore Lyceum
MBA -
National College of Business Administration & Economics