Danial Kazi

• Brands managed: Tapal Danedar, Durex, Dettol Soap, AirSial, Almirah, Pepsi, BlueBand, You Chocolate
• Roles & responsibilities: Leading the account and being responsible for the sentiment of client/brand.
• Ensuring smooth workflow while working with cross-functional teams.
• Managing timelines while prioritizing the tasks at hand.
• Guiding the creative, strategy & design team

Campaigns:

• Led Dettol Soap's '5 Degrees Cool' campaign, from leading the shoot of digital assets, design and communication to timely delivering final digital assets.
• Executed PSL tea lounge PR activity for Tapal Danedar during PSL '23.
• Part of creative & client servicing team that led Tapal Danedar IMC. Managed smooth execution of new DVC deliverables during launch. (Aik Aur Cup shoot)
• Worked cross functionally with BTL agency to timely execute Almirah's Perfume Launch activation, from ideation to execution
• Managed smooth execution of digital assets for Pepsi during WC 2023 song shoot.
• Ideated the most viral moment marketing post for Durex for PSL '23 opening.

• Looked after the content plan and strategy for the brands I was assigned. And, managing the operations of the accounts internally and externally.
• Ensuring effective performance marketing by collaborating with the Media team - generating high ROI

• Strategy & Planning
• Social Media management, Email/SMS Marketing, In-App marketing
• Content Creation

• Managing and curating content for the website/blogs I was assigned. | Content Writing
• Keyword research to improve SEO
• Ensuring SEO strategies to improve Domain Authority and allow for higher rank.