Clickup
Bilal Shuja
Senior Media Buyer
Islamabad, Balochistan,KP
Summary
Senior Media Buyer with over five years of experience, especially when it comes to Facebook Ads. I’ve had the chance to work with a bunch of amazing clients in all sorts of industries like B2B, healthcare, real estate, eCommerce, and home services. I've managed over $5 million in ad spend, which has sharpened my skills in creating advertising strategies that get results.
My journey has been quite a ride! I started as a freelancer, hopping around more than 30 agencies, and later took the lead on campaigns at Meskula Media and LeadJolt.
I absolutely love crafting engaging ads and fine-tuning campaigns to bring down costs while boosting conversions. For me, a great sales funnel is key, so I’m all about building landing pages that grab attention and turn visitors into leads.
What I enjoy most is working closely with creative teams and clients to make sure our campaigns really hit home. I always keep my finger on the pulse of the latest trends to bring fresh ideas to the table.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Freelancer
Self Employed
08.2019 - Current
- Worked as a freelancer and contractor media buyer for over 30 agencies across various industries, including B2B, healthcare, medical practices, ecommerce, real estate, and home services.
- Managed over $5 million in ad spend throughout my career, consistently delivering results and improving ROI for clients in diverse niches.
- Handled end-to-end responsibilities, from client onboarding and account setup to ad campaign execution, optimization, and reporting.
- Built and optimized full marketing funnels, including landing pages and follow-up sequences, to maximize conversions and drive down acquisition costs.
Senior Media Buyer
Meskula Media
03.2021 - 10.2023
- Managed over 50+ ad accounts at the same time, making sure that their cost per lead was below the KPI
- Specialized in running Facebook ad campaigns for real estate professionals, generating high-quality leads and increasing client appointment bookings.
- Led a team of media buyers to meet or exceed client goals and expectations consistently.
- Developed and implemented SOPs for the media buying team, improving operational efficiency and campaign consistency.
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
Media Buyer
Leadjolt
02.2019 - 02.2022
- Managed and optimized Facebook Ads for B2B clients, driving lead generation and consistently achieving the lowest cost per appointment.
- Developed compelling offers and ad strategies tailored to target decision-makers, ensuring campaigns effectively captured the attention of key business audiences.
- Built high-converting sales funnels, from ad click to booking, ensuring seamless user journeys that maximized conversion rates.
- Designed and optimized landing pages tailored to specific offers, continuously testing copy, design, and CTAs to improve performance and drive leads.
Education
BBA - Marketing
University of Peshawawr
Peshawar 02.2016 - 07.2020
Skills
Expertise in Facebook Ads Management: Proficient in creating, managing, and optimizing campaigns across Facebook and Instagram platforms
Data Analysis: Strong analytical skills with the ability to interpret data and derive actionable insights to drive campaign performance
Creative Development: Experienced in collaborating with creative teams to develop compelling ad copy and visuals that resonate with target audiences
Sales Funnel Design: Ability to design and optimize landing pages and sales funnels to maximize conversion rates and lead quality
Industry Knowledge: Familiarity with various industries, including B2B, eCommerce, healthcare, real estate, and home services, enabling tailored marketing approaches
Project Management: Excellent organizational skills to manage multiple campaigns and clients simultaneously while meeting deadlines
Client Communication: Strong interpersonal skills for managing client relationships, presenting campaign performance, and discussing strategy adjustments
Software
GoHighLevel
Wordpress
Languages
English
Native language
English
Proficient
C2
Timeline
Senior Media Buyer
Meskula Media
03.2021 - 10.2023
Freelancer
Self Employed
08.2019 - Current
Media Buyer
Leadjolt
02.2019 - 02.2022
BBA - Marketing
University of Peshawawr
02.2016 - 07.2020
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