Batool Kazim

• Devised long-term development strategies for product categories.

• Developed exit strategies for non-moving products.

• Fostered trust relationships with vendors to achieve better pricing and quality of services.

• Managed PR Campaigns to ensure category sales growth.

• Made forecasts for product demand to ensure the sustainability of inventory.

•Oversaw daily e- commerce operations to ensure high levels of productivity.

•Focused on enhancing customer's online shopping experience. Spearhead continues process, service, logistics and content improvement across all e-commerce platforms. (Contact centre, Warehouse, transportation, digital marketing and analytics, finance, store operations, creative and copy, planning and allocation)

• Developed best in class POSM & delivered necessary trainings to brand ambassadors.

• Analyzed product/brand performance and customer feedback as input to product enhancements and to improve sale performance.

• Kept red cost within 9.2% and TTS within 17.96% budgeted

• Created and circulated Trade letters & trade offer letters

• Conducted all brand related research, strategy and development.

• Liaised with various agencies for brand related activities

• Supported other functions in the organization such as research, laboratory, processing

• Conducted training session as trainer

Brands looked after – Alis, One Shot, Stir

• Compiled, analyzed sales data, verified distributors' claims, uploaded trade offers.

• Prepared questionnaire, trained & corresponded for mysterious shopping.

Brands looked after- Toni and Guy, Ponds, Sunsilk, Surf excel, Life buoy, Blue band and Knorr

• 8 Weeks Internship at Business Avenue Branch Karachi