Basit Ijaz

• Over 10 Years at Ogilvy: Evolved from working with Pakistan Tobacco Company to managing multifaceted creative projects across various brands.
• Dynamic Copy & Script Crafting: Authored engaging Brand Ambassador pitches, brand video scripts, storyboards, trade letters, and training materials that consistently connected with targeted audiences.
• Multi-Brand Creative Expertise: Wrote captivating scripts for high-profile brands like Coca Cola, Nestle, and Sprite, enhancing their brand narratives and marketing strategies.
• End-to-End Campaign Leadership for Fatima Fertilizer: Drove every phase of creative strategy—from big idea conception, concept development, scriptwriting, and campaign planning to 360° execution, coordinated shooting, post-production edits, and voice-over selections.
• Industry-First Achievement: Part of the groundbreaking team that shot Pakistan's first high-speed fertilizer TVC, marking a significant creative milestone.
• Award-Winning CSR Initiatives: Collaborated on Fatima Fertilizer's CSR campaigns, contributing to multiple awards recognizing the initiative’s innovative impact.
• Versatile Client Servicing: Provided essential client support whenever needed, ensuring transparent communication and a seamless delivery of creative solutions.
  

• Script Development & Research: Conducted thorough research and crafted compelling scripts for current affairs programs to spotlight pressing public issues and deliver clear, impactful narratives.
• Hands-On Field Production: Coordinated and executed indoor and outdoor interviews with newsmakers, ensuring authentic perspectives and high-quality visuals were captured for broadcast.
• Supported post-production: Oversaw editing processes, contributing to timely project completion and high-quality deliverables.
• Reviewed daily footage: Worked with editors assisting in making decisions about which scenes would make the final cut.

• Urdu Copy Editor: Meticulously edited news articles and reports submitted by field reporters to ensure accuracy, clarity, and a consistent voice.
• Streamlined Content Flow: Coordinated with the studio team to prepare polished content for recording, facilitating swift turnaround times during busy news cycles.
• Cross-functional Collaboration: Worked closely with video editors to synchronize voice-overs and visuals, enhancing the overall quality and impact of broadcast content.
• Quality Assurance: Maintained high editorial standards with a keen focus on linguistic precision and engaging storytelling, ensuring each piece met the newsroom’s rigorous quality benchmarks.

Curated News Content: Selected compelling news stories for the weekly roundup program, ensuring a balanced and comprehensive coverage of current events.

In-Depth Research & Script Crafting: Conducted thorough research to verify facts and provide context, translating complex issues into clear and engaging scripts.
Production Oversight: Managed both the shooting schedule and post-editing process, ensuring that the final output aligned with the program’s narrative and quality standards.
Collaborative Coordination: Worked seamlessly with production teams to bridge the gap between research, script development, and visual storytelling, enhancing the overall program impact.

• Pivotal Launch Team Member: Played a key role in the launch of Express News, one of Pakistan's largest news channels, contributing to the establishment of its brand identity and communication strategy.
• Early Copywriting Career: Began your copywriting journey by crafting compelling content that set the tone for the channel's innovative approach to news delivery.
• Engaging News Coverage: Covered major news events, creating impactful copy in high-pressure situations while ensuring clarity, accuracy, and a dynamic narrative.
• Strategic Messaging: Helped shape the network’s emerging voice by producing creative messaging that resonated with audiences and reinforced the channel's market positioning.
  

• Seasoned Bilingual Translator: Over 15 years of experience translating between English and Urdu, ensuring high-quality, culturally nuanced content delivery.
• High-Profile Clientele: Successfully translated materials for globally recognized clients including Unilever, US Central Command, International Finance Corporation, Asian Development Bank, NEOM, Signal Messenger App, and Netlog.
• Diverse Industry Expertise: Translated a wide range of content—from marketing collateral to strategic documents—tailoring language and tone to match industry-specific needs.
• Precision & Timely Delivery: Renowned for meticulous attention to detail and the ability to meet tight deadlines while preserving the original message's intent and context.
• Cultural Adaptation Specialist: Expert at localizing content to resonate with target audiences, ensuring idiomatic accuracy and maintaining brand integrity across languages.